Lead a team of mar-comm professionals working to grow the next generation of Dallas Cowboys fans and consumers.

Recognized as a 2023 Ad Age 40 Under 40 Honoree.

Lead a team overseeing the development of award-winning full-funnel consumer facing communications for our iconic lineup of carbonated soft drink brands including Dr Pepper, 7UP, Canada Dry, A&W, and more.Creative & Strategy Awards: • 2021 Effie Awards | Dr Pepper's Fansville Sustained Success• 2021 Effie Awards | Dr Pepper Zero Sugar Launch • 2020 Effie Awards | GOLD | Dr Pepper's Fansville• 2020 Effie Awards | Bronze | Diet Dr Pepper Lil Sweet • 2019 Effie Awards | Bronze | Diet Dr Pepper Lil' Sweet• 2019 Clio Awards | Bronze | Dr Pepper's Fansville

• Plan & execute data-driven brand campaigns across media and technology platforms.• Lead long-term marketing strategy and brand positioning in collaboration with Media, Data Science, Insights, Shopper and other cross-functional teams. • Manage creative agency partners as the day-to-day contact and on-production lead. • Owner of annual brand production budgets and accountable for delivering on spend efficiencies and marketing ROI. Annual creative development includes Broadcast & Next-Gen TV, Digital Video, Dynamic Versioning, Social Media, Mobile, Print, Digital Audio and OOH.

Lead a team of digital marketers focused on developing and implementing go-to market strategies across State Farm's digital and social ecosystems.Managed digital creative development and budgets for multimillion dollar marketing initiatives. Ensured digital excellence through partner and cross-department collaboration with a focus on PII security, data inspired action and enterprise timeline management.

Was hired as a department of 1 but soon built a team from the ground up to lead the digital and social marketing strategy for State Farm's sponsorship portfolio and experiential efforts across auto, home, financial and life stage eventsLead strategy development for campaigns requiring site development, paid social and digital, social influencer and talent, on-site experiential technologies and partner content syndication.

Led content strategy and social data performance across various Fortune 500 accounts. Managed paid social media budgets and go-to-market social strategies. Implemented several paid content software programs across accounts.

Assisted with multiple ecommerse UX design projects for major telecomm and CPG partners.Developed paid social skill set through hands on placement of Fortune 500 brand's paid social efforts.

American Airlines, Bacardi USA, Merck & Co. and TXU EnergyAssisted in promotional content execution and management for brands such as American Airlines, Bacardi USA and TXU Energy.Lead project management for microsite development and resulting analytics.

Directly managed and activated 10 corporate sponsor accounts for companies ranging in size from small business to Fortune 100.Proactively created the Team's first social playbook and strategies for Facebook and Twitter.