Rob Sherwin

Rob Sherwin Email and Phone Number

Marketing Leader – Consultant - Contractor: (B2B: Technology, Software, Services). Business & Product Positioning-Repositioning-Rebranding | Content Creation | Website Development | SEO | Comms | PR | Partner Programmes. @ Aptean
London, England, United Kingdom
Rob Sherwin's Location
Greater Portsmouth Area, United Kingdom, United Kingdom
Rob Sherwin's Contact Details

Rob Sherwin personal email

n/a

Rob Sherwin phone numbers

About Rob Sherwin

A tech-savyy, hands-on TECHNOLOGY MARKETING SPECIALIST.MARKETING: IT - BUSINESS DEVELOPMENT SUPPORT / SERVICES:Software (On-premise, Cloud, SaaS), Professional Services, Product Marketing, Product Management.CORPORATE & BRAND DEVELOPMENT:GTM programmes enhancing CORPORATE & PRODUCT POSITIONING.WEBSITE, SEO:Re-messaging, developing new and re-purposing / re-aligning website content. Driving Search / SEO.BUSINESS DEVELOPMENT & DEMAND GENERATION:Supporting sales teams developing pipelines.ACHIEVEMENTS:COMMERCIAL:Lead on CISCO DMR (Direct Marketing Reseller) channel programme - generated £44M incremental revenue for EMEA Reseller & Distribution division.VC / VENTURE CAPITALIST PROGRAMME:Developed industry-first technology focussed VC communications programme for Nortel Networks. Armed VCs with technology knowledge enabling business acquisitions.BRAND DEVELOPMENT & MARKET SHARE:Developed marketing strategy & related campaigns - helped position Nortel Broadband group to #1 position with 54% EMEA market share.PIPELINE CONTRIBUTION & SUPPORT: ProtoCall One G-Cloud GTM programme generated 22% sales pipeline (34% live deals) in 12 months.GTM PROGRAMMES:Generated 6,000+ sales leads from CeBit event Provided 10,000 bottles of partner logo-ed/product benefit labelled beer for multi-language product demos. PARTNER SUPPORT:Created Nortel Strategic Alliance partner programme (Alcatel, France Telecom, Siemens) - Migrated 160 Emerging Market region CISCO PARTNERS to new contract.

Rob Sherwin's Current Company Details
Aptean

Aptean

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Marketing Leader – Consultant - Contractor: (B2B: Technology, Software, Services). Business & Product Positioning-Repositioning-Rebranding | Content Creation | Website Development | SEO | Comms | PR | Partner Programmes.
London, England, United Kingdom
Website:
aptean.com
Employees:
2985
Rob Sherwin Work Experience Details
  • Aptean
    Aptean
    London, England, United Kingdom
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  • Principal Logistics Technologies: Wms & Erp-Sop Software
    Head Of Marketing
    Principal Logistics Technologies: Wms & Erp-Sop Software Feb 2018 - Present
    Manchester, England, Gb
    Principal Logistics Technologies (now an Aptean company) is a leader in the design and delivery of innovative Warehouse Management Software (WMS) and Suppy Chain Management (SCM) software that optimise operational performance, reduce operating costs and increase revenue for 3PL Logistics, Distribution, Wholesale and Retail warehouse operators.Focus areas: - Corporate branding - Website refresh & refocus - Website content management (CMS) & support - Communications - Contact targetting & development - Social media communications - Online Advertising - Competitor watch - Video development and more.See: https://www.principallogisticstechnologies.com/
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  • Principal Logistics Technologies (Brentech Data Systems)
    Head Of Marketing
    Principal Logistics Technologies (Brentech Data Systems) Dec 2020 - Present
    Dublin, Dublin, Ie
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  • Prosku Wms Cloud: Hosted - Cloud - Saas
    Head Of Marketing
    Prosku Wms Cloud: Hosted - Cloud - Saas Jan 2022 - Present
    Manchester, Gb
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  • Chess Logistics Technology Warehouse Management Software
    Head Of Marketing
    Chess Logistics Technology Warehouse Management Software Jan 2022 - Present
    Manchester, England, Gb
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  • Principal Systems
    Head Of Marketing
    Principal Systems Feb 2018 - Present
    Singapore, Singapore, Sg
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  • Cistor
    Marketing Communications Consultant (Fixed-Term Contract)
    Cistor Apr 2019 - Jul 2019
    Poynton, Cheshire, Gb
    Cistor, Cisco’s largest European Circular Economy partner, delivers sustainable and affordable networking solutions designed to reduce cost of ownership and embrace digital economy technology.Project - Website Messaging Refresh (Corporate, Product & Services):Cistor’s website required refocusing to place its unique strengths and offerings front-and-centre. A repurposing project was undertaken during which fresh (and/or existing) messaging was developed across the site. Attention was also given to creating a simplified and logical website visitor journey. The project was delivered on-time and provided a welcome platform for the new Sales Director and Head of Marketing to rely on in addressing their respective targets and goals.See: https://www.cistor.com/about-cistor/
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  • Pace It Systems Ltd
    Head Of Marketing (It Modernisation And Business Transformation Solutions)
    Pace It Systems Ltd Nov 2016 - Feb 2018
    Wakefield, West Yorkshire, Gb
    Pace IT designs innovative bespoke software solutions enabling established and emerging businesses to deliver exceptional customer experience and measurable success in line with their corporate goals.Specialising in leading software technology platforms including Progress Software OpenEdge, Telerik NativeScript, React Native, Microsoft.NET, JavaScript, PHP Laravel and Angular.
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  • Total Solutions / Marketing Pancea
    Marketing Consultant (Marketing Support/Services)
    Total Solutions / Marketing Pancea Feb 2012 - Nov 2016
    Focussing on a balance between BUILDING BRANDS and aiding BUSINESS DEVELOPMENT by SUPPORTING SALES TEAMS to suit current business aims: BRAND:- BRAND, SERVICE, PRODUCT ELEVATION- THOUGHT LEADERSHIP POSITION development and improvement- MESSAGE REFRESH AND VISITOR JOURNEY IMPROVEMENT (website, collaterals)- EVENT AND CONFERENCE managementSALES TEAM / BUSINESS DEVELOPMENT:- SALES TOOLKITS, COMPETITIVE ANALYSIS, WIN-LOSS ANALYSIS, COLLATERALS (Slideware, Case Studies, White Papers, Competitive Analysis, Techsheets) - DEMAND GENERATION / Go-to-Market programmes / CRM SUPPORT- ROI-focused MULTICHANNEL MARKETING CAMPAIGNS and PROGRAMMESADDITIONAL SERVICES:- OUTSOURCED MARKETING / VIRTUAL MARKETING MANAGER- TELEMARKETING / APPOINTMENT-SETTING services (via Marketing Pancea)
  • Ember Services
    Lead Marketing Consultant (Call Centre / Customer Communication Services)
    Ember Services Jul 2013 - Dec 2015
    London, England, Gb
    Ember’s CUSTOMER MANAGEMENT SERVICES go beyond the collection of raw performance data to answer questions affecting CONTACT CENTRES / CALL CENTRE and CUSTOMER MANAGEMENT business success: What drives value?; Where are my resources and efforts being wasted?; How does my brand compare to the competition?
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  • Nectar Services Corp.
    Lead Marketing Consultant (Network Management Technology)
    Nectar Services Corp. Dec 2012 - Jun 2013
    Jericho, Ny, Us
    Nectar provides IT organisations with actionable intelligence to adapt to change, manage complexity, and transform their Avaya, Nortel and Cisco based converged networks.
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  • Protocall One
    Head Of Marketing (Call Centre /Customer Communication Services)
    Protocall One Nov 2009 - Jul 2012
    Burnham, Buckinghamshire, Gb
    ProtoCall One designs and builds innovative services enabling brands to communicate with their customers more effectively. Its innovative G-Cloud, Genesys-based contact centre solution is available to best suit business needs: in the CLOUD, ON-PREMISE, or as a MANAGED SERVICE.
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  • Total Solutions
    Marketing Consultant (Marketing Support/Services)
    Total Solutions Nov 2003 - Jan 2010
    When operating as a freelance marketing services consultant I deliver balanced support between BUILDING THE BRAND and aiding BUSINESS DEVELOPMENT by SUPPORTING SALES TEAMS to suit current business aims: BRAND: - BRAND, SERVICE, PRODUCT ELEVATION - THOUGHT LEADERSHIP POSITION development and improvement - MESSAGING REFRESH AND VISITOR JOURNEY IMPROVEMENT (website, collaterals) - EVENT AND CONFERENCE managementSALES TEAM / BUSINESS DEVELOPMENT: - SALES TOOLKITS, COMPETITIVE ANALYSIS, WIN-LOSS ANALYSIS, COLLATERALS (Slideware, Case Studies, White Papers, Competitive Analysis, Techsheets)- DEMAND GENERATION / Go-to-Market programmes / CRM SUPPORT- ROI-focused MULTICHANNEL MARKETING CAMPAIGNS and PROGRAMMESADDITIONAL SERVICES: - OUTSOURCED MARKETING / VIRTUAL MARKETING MANAGER - TELEMARKETING / APPOINTMENT-SETTING services (via Marketing Pancea)
  • Datapoint
    Head Of Marketing (Call Centre / Customer Communication Services)
    Datapoint Jun 2008 - Nov 2008
    Brentford, Middlesex, Gb
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  • Cisco Systems
    Marketing Manager / Project Manager
    Cisco Systems Jun 2005 - Jul 2007
    San Jose, Ca, Us
    CISCO CA SERVICES (EMERGING MARKETS):- Supported GLOBAL 1-TIER PARTNER PROGRAMME MIGRATIONS (Dimension Data, IBM, HP, Orange), ENTERPRISE and CHANNEL PARTNERSCISCO RESELLER & DISTRIBUTION (EMEA):- Managed CISCO DIRECT MARKETING RESELLER (DMR) 2-tier business segment achieving 40% growth- SIGNED NEW, AND RE-ENGAGED WITH EXISTING PARTNERS
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  • Nortel Networks
    Marketing Director - Global (Emea, Asiapac, Central & Latin America, Canada)
    Nortel Networks Nov 1998 - Oct 2003
    Ca
    Instigated and led global marketing services team supporting launch and communications programmes for industry's first TELEPHONY over IP (ToIP) - VOICE OVER CABLE service. Was part of the pioneering LANCity (Bay Networks) team that invented the cable modem.EMEA:- DEVELOPED AND LAUNCHED REGIONAL MARKETING AND SALES TEAM SUPPORT PROGRAMMES.- ESTABLISHED MARKETING TEAM and plan supporting $400M sales target.- Devised and launched INDUSTRY-FIRST VENTURE CAPITALIST TECHNOLOGY EDUCATION PROGRAMME to aid broadband acquisitions. Aligned Nortel as preferred supplier - this created significant sales pipeline.GLOBAL:- Provided GLOBAL MARKETING AND COMMUNICATIONS AND SALES TEAM SUPPORT and special projects assistance.- Supported POST-MERGER REALIGNMENT AND REBRANDING. - MARKETING PROGRAMMES HELPED SALES TEAMS ACHIEVE $100 MILLION REVENUE.
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  • Racal Telecom / Vodafone
    Marketing Programmes Manager (Telco / Operator)
    Racal Telecom / Vodafone 1997 - 1998
    London, Gb
    - Created 'NSure Onsite' managed desktop service portfolio in conjunction with Computacenter
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  • Cray Communications (Case)
    Senior Product Marketing Manager (Network Technology)
    Cray Communications (Case) Aug 1993 - Mar 1995
    San Jose, Ca, Us
    - Sourced new product line for 1-tier direct IT and networking supplies catalogue providing £3 million revenue-stream into sales shortfall.
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  • M-Group
    Marketing Manager / Product Marketing Manager (Network Test Equipment Manufacturer)
    M-Group May 1990 - Jun 1993
    - Built start-up M-Trade brand and rolled out to global channel partners. Created collaterals, messaging and sales support programmes including in-house Comest product line launch.

Rob Sherwin Skills

Product Marketing Lead Generation Strategy Saas Business Development Telecommunications Start Ups Marketing Strategy Enterprise Software New Business Development B2b Marketing Communications Multi Channel Marketing Channel Partners Sales Operations Call Centers Contact Centers Channel Social Media B2b Marketing Marketing Management Call Center Marketing Software As A Service Competitive Analysis Genesys Social Media Marketing Business To Business Channel Marketing Alliance Marketing Marketing Roi Value Proposition Development Field Marketing Partner Marketing Vertical Marketing Enterprise Marketing Sales Support International Marketing Contact Centre Channel Management Strategy Development Vendor Management

Rob Sherwin Education Details

  • Kynaston (Quintin Kynaston) School
    Kynaston (Quintin Kynaston) School
  • Ptc
    Ptc
    Computing And Electronics

Frequently Asked Questions about Rob Sherwin

What company does Rob Sherwin work for?

Rob Sherwin works for Aptean

What is Rob Sherwin's role at the current company?

Rob Sherwin's current role is Marketing Leader – Consultant - Contractor: (B2B: Technology, Software, Services). Business & Product Positioning-Repositioning-Rebranding | Content Creation | Website Development | SEO | Comms | PR | Partner Programmes..

What is Rob Sherwin's email address?

Rob Sherwin's email address is ro****@****r.co.uk

What is Rob Sherwin's direct phone number?

Rob Sherwin's direct phone number is (800) 553*****

What schools did Rob Sherwin attend?

Rob Sherwin attended Kynaston (Quintin Kynaston) School, Ptc.

What are some of Rob Sherwin's interests?

Rob Sherwin has interest in Technologies, Social Services, Motorsports, Economic Empowerment, The Countryside, Politics, Environment, Education And Training, Art, Science And Technology.

What skills is Rob Sherwin known for?

Rob Sherwin has skills like Product Marketing, Lead Generation, Strategy, Saas, Business Development, Telecommunications, Start Ups, Marketing Strategy, Enterprise Software, New Business Development, B2b, Marketing Communications.

Who are Rob Sherwin's colleagues?

Rob Sherwin's colleagues are Jenna Aston, S Rakesh Waran, Srivathsa B R, Benjamin Engh, Jami Seelbinder, Wouter Scheurwater, Rubita Jaspal.

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