Rob Shoaf Email & Phone Number

Louisville, Ky, Us

Louisville, Kentucky, United States

Devising strategies for retail businesses in order for them to improve their brand awareness, customer experience, marketing, operations, and sales.Work primarily with running and outdoor retailers providing expert advice, analysis and solutions in a variety of areas such as sales and marketing, community events and promotions, retail merchandising and customer service.Use in-depth industry expertise to coach clients’ on strategies and execution driving sustainable brand awareness and sales growth.Developing promotions and marketing programs, calendars, updating the company logo, making merchandising decisions, revamping store design and product placement, and influencing staffing priorities.

Louisville, Kentucky, United States

Managing a resilient healthcare logistics and distribution facility and operations team of 40 that brings global health solutions to patients with speed, visibility, and unmatched quality systems. Responsible for leading and training operations team of 40 to 99.8% order compliance and accuracy.Effectively streamlined outbound process that significantly reduced shipping cost, eliminated manual errors, and lowered operations process by 355 hours, while maintaining quality standards. Lead robust global medical supply chain capabilities of medical devices compliant warehouse, to meet the critical needs of healthcare and life sciences organizations worldwide.Oversee culturally diverse team to complete advanced logistics, receiving, packing, tracking, and storage to ensure secure, compliant distribution of critical yet fragile medical supplies.

Louisville, Kentucky Area

Responsible leading a promotional advertising agency, overseeing e-commerce, marketing, managing multiple projects and timelines, product design, budget financials, analytics, business relations, team leadership, and revenue growth.Managed multiple projects and time sensitive deadlines, contract negotiations, and delivered a wide range of branded merchandise, promotional products and marketing solutions for global brands. Responsible for client acquisition and retention, digital media advertising, business planning and financials, generating new revenue streams, driving year over year business growth.Directed cross functional team in e-commerce sales and marketing, product design and development, financial management, and client services.Oversaw global vendor relations to ensure product fulfillment, client brand logo management, and on-time product delivery.

Carrboro, North Carolina, Usa

Implemented marketing strategy that drove brand awareness, community support, customer experiences and purchase behavior, and drove retail store sales 30 percent above the national average. Business coach to franchisees to improve retail marketing, operations, product management, P&L financials that built sales revenue, and supported brand goals. Developed and implemented virtual sales training program across specialty retail chain. Activated couch to 5k customer acquisition & customer loyalty program, social media and email marketing campaign, that grew customer fan base, advocates, and retail sales.Directed integrated brand marketing programs, seasonal merchandising, and running events (i.e. Nike Women’s Marathons in San Francisco and Washington DC). Played pivotal role opening 40 new specialty retail shops over 3 year period, that’s growth from 100 to 140 locations.

Steamboat Springs, Colorado, United States

Strategically developed and delivered an integrated, consumer brand marketing plan that drove outdoor market share up to 60%, sales growth from $20m to $100m.Integrated brand marketing programs with sales rep agencies and outdoor retailers supporting foot traffic, customer experience, partnership and sponsorship programs that aligned with the brand vision and company objectives. Effectively managed $500,000 budget to execute all consumer facing marketing programs, advertising, sponsorships and events, retail marketing campaigns, and product initiatives.Negotiated partnerships with US Ski Snowboard Association, Vail Resorts, Steamboat Resort, that integrated marketing events, sponsorship, retail, PR, and advertising. Developed and coordinated placement of point-of-sale retail product displays into 3200 accounts globally.Activated community brand merchandising program for outside sales agencies, specialty retailers, and big box accounts including REI, EMS, and Dick’s Sporting Goods. Worked cross functionally with marketing, product, and sales agencies across the U.S.; managed community retail support programs that elevated consumer experiences.

Fort Collins, Colorado, United States

Managed all aspects of a running specialty store, that included retail marketing, merchandising, purchasing, staff training, run & walk participation, race management, and team sponsorship. Served on Board of Directors of two local running clubs.Directed 5k’s up to Marathon promoting brand sponsors, benefitting non-profit organizations (NPO’s), that provided a safe, fun, and engaging event for all participants.Created weekly track series for all abilities, driving participation and healthy habits.

Louisville Ky

Developed and implemented a marketing newsletter that communicated upcoming national advertising campaigns and marketing promotions to all U.S. restaurants. Effectively and efficiently managed ad agency POS design and production, coordinated warehouse partner fulfillment, and on time delivery of point of sale marketing materials to 5,000 KFC USA restaurants.Successfully implemented KFC’s original value menu and point-of-sale advertising campaign in Memphis, worked very closely with the franchisee, sales-marketing team, local agency to plan and execute marketing promotions and advertising.Upgraded and implemented new indoor and outdoor menu boards in 300 restaurants greatly improving the shopper experience.Assisted opening first 3-n-1 KFC-Taco Bell-Pizza Hut restaurants in Memphis, TN and Louisville KY; planned and coordinated media advertising and promotional marketing activities.