Rob Siegrist

Rob Siegrist Email and Phone Number

Senior Marketing Leader | Brand Strategy | Digital Marketing @ Vertifi Software
Boston, MA, US
Rob Siegrist's Location
Greater Boston, United States, United States
Rob Siegrist's Contact Details

Rob Siegrist personal email

n/a
About Rob Siegrist

Experienced marketing leader with a demonstrated ability to build and lead effective teams to develop and deliver successful integrated marketing programs. Specialties:Brand strategy, campaign planning and program implementation, media planning/buying/optimization, content development, demand generation, digital marketing, website management, direct marketing, event planning and project management.

Rob Siegrist's Current Company Details
Vertifi Software

Vertifi Software

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Senior Marketing Leader | Brand Strategy | Digital Marketing
Boston, MA, US
Website:
vertifi.com
Employees:
12
Rob Siegrist Work Experience Details
  • Vertifi Software
    Vertifi Software
    Boston, Ma, Us
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  • Vertifi Software
    Marketing Director
    Vertifi Software May 2022 - Present
    Deliver state-of-the-art payment system technologies and innovative digital solutions to the financial services industry.
  • Debtx
    Director Of Marketing
    Debtx 2019 - Nov 2021
    Newton, Ma, Us
    Led all aspects of marketing including brand strategy, lead generation, advertising, communications, public relations and tradeshow/event management.Developed and directed new omnichannel corporate strategy for external communications, content management, media (digital, social, and traditional) amplification, and marketing.Led initiative and gained executive support for new up-branding strategy, positioning, and messaging including the development and launch of a new public website.
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  • Cambridge Trust Company
    Svp, Marketing Director
    Cambridge Trust Company 2007 - 2017
    Boston, Massachusetts, Us
    Developed and executed company-wide strategic marketing goals and programs. Directed all aspects of brand development, marketing communications, client acquisition, advertising, web design, promotion, public relations, product development and delivery. Built the company's digital practice including digital advertising, content development, social media strategy, and website management.
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  • Cambridge Trust Company
    Vp, Marketing Director
    Cambridge Trust Company 2002 - 2007
    Boston, Massachusetts, Us
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  • Capital Crossing
    Marketing Director
    Capital Crossing 2000 - 2002
    Developed and executed bank’s marketing and public relations plan. Directed marketing communication initiatives.Established new brand positioning and launched campaign for wholesale banking business.Implemented corporate identity standards, which encompassed overall branding, corporate advertising, and employee communications.
  • Fleetboston Financial
    Senior Marketing Manager
    Fleetboston Financial 1993 - 2000
    Boston, Massachusetts, Us
    Promoted through several roles in sales and marketing. (Formerly BankBoston and Bank of Boston)
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Rob Siegrist Skills

Marketing Strategy Marketing Communications Marketing Advertising Brand Development Banking Strategy Public Relations Email Marketing Web Design Integrated Marketing Business Development Social Media Marketing Product Development Crm

Rob Siegrist Education Details

  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Marketing
  • University Of Illinois Chicago
    University Of Illinois Chicago
    Finance

Frequently Asked Questions about Rob Siegrist

What company does Rob Siegrist work for?

Rob Siegrist works for Vertifi Software

What is Rob Siegrist's role at the current company?

Rob Siegrist's current role is Senior Marketing Leader | Brand Strategy | Digital Marketing.

What is Rob Siegrist's email address?

Rob Siegrist's email address is rs****@****btx.com

What schools did Rob Siegrist attend?

Rob Siegrist attended Questrom School Of Business, Boston University, University Of Illinois Chicago.

What skills is Rob Siegrist known for?

Rob Siegrist has skills like Marketing Strategy, Marketing Communications, Marketing, Advertising, Brand Development, Banking, Strategy, Public Relations, Email Marketing, Web Design, Integrated Marketing, Business Development.

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