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Grantee of a 2012 Bill & Melinda Gates Foundation award through the Gates Foundation / Cannes Grand Challenge program, as part of the NY Times / Marquette University "Fixes U" project.Extra testimonial.... Perry Marshall, who has one of the best strategic minds I've encountered for business models and marketing funnels that involve the web, wrote this humbling recommendation for me on 3/9/2011. Perry's not active on LinkedIn, so I've decided to include it here:"I have the highest opinion of Rob Sieracki and Rocket Clicks. I've had him speak at three of my Google AdWords seminars and his team makes a significant contribution not only to their clients but to the industry as a whole. He brings to his craft not only the skills of an analyst but also the resourcefulness of a jazz musician. I think you'll enjoy working with him as much as I have." - Perry MarshallWriter for Practical Ecommerce. Specialties: authenticity in marketing, ethical internet marketing, pay per click advertising (especially the Google AdWords platform), increasing visitor value for businesses who leverage the web, the part of search engine optimization that feels a lot like publicity, social entrepreneurship, solving problems rather than treating them, and the social impact of the business bottom line
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Co-FounderOx Optimal May 2012 - PresentMilwaukee, Wisconsin, UsBoutique, best-of-class PPC advertising management for select client book.Overall online business strategy to make a business's online presence make more business sense.Project management to realize ideas in internet marketing strategy -- using a network of veteran, select vendors and platforms. -
Lead Marketing RoleWinston Privacy Jan 2018 - Dec 2019Chicago, Illinois, UsFounded by one of the best engineering minds I've encountered in my business career, Richard Stokes, Winston is the first convenient privacy device for the average non-technical user. Simply plug it into your home network and it puts an end to internet surveillance on every PC, tablet, smartphone, and IoT device, while simultaneously improving network speed. Winston protects against malware, obnoxious ad tracking, corporate surveillance and other mass invasions of privacy at home or anywhere you happen to be in the world. Ox Optimal is an investor in Winston, and I personally lead Winston's marketing at this time. -
Contributing WriterPractical Ecommerce Sep 2016 - Feb 2017Traverse City, Mi, UsAs an ecommerce practitioner and consultant, I contribute to Practical Ecommerce, a high quality online resource I believe in, whose mission is to provide down-to-earth articles and commentary to help ecommerce businesses. The area of expertise I focused on for Practical Ecommerce is seller strategy for Amazon. -
President & PartnerRocket Clicks May 2011 - Jul 2012Menomonee Falls, Wi, Us -
Chief Operations Officer & PartnerRocket Clicks Dec 2009 - Sep 2011Menomonee Falls, Wi, UsPartner in a boutique online marketing agency. Oversee all operations, balance statement, profit margin, partnerships, brand promise, authentic team culture. Prioritize at all times. Hire talented management. Keep SEO and PPC divisions empowered and well-guided to keep themselves on track. Make all things Rocket Clicks run right. Partner with leaders, and help those leaders -- in e-commerce, in lead generation, in B2B areas -- with online marketing. Optimize landing pages, conversion rates, traffic funnels. Increase quality visitors and increase visitor value. Develop a staff of elite, strategic marketing minds. Envision the future. Lead quarterly planning. Create new services, new offerings. Profitably and smartly expand.
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Director Of Paid Search AdvertisingRocket Clicks Aug 2008 - Jun 2011Menomonee Falls, Wi, UsManaged sizable PPC ad spends on Yahoo, Bing, and Google. Became an AdWords Certified Professional. Led teams of managers and analysts who also managed ad spends. Oversaw relationships with strategic partners, such as AdGooroo and Google itself. Presented at conferences and universities. Grew from 3 person staff to 20 person staff. Grew client base in size and prestige. Managed 5 of the Internet Retailer 500. Cared authentically about culture. Consciously developed leaders. Created jobs worth waking up for each day with enthusiasm. Watched an empowered staff grow beyond my own technical abilities.
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Change ManagerMortgagebot Sep 2003 - Jun 2008Supervised team of analysts. Logged changes to transactional mortgage websites of sizable credit unions and banks. Obeyed SAS-70 environment guidelines. Mastered SQL joins several pages long to update rate variance, mortgage fee, and mortgage insurance pages. Read The Mythical Man Month.Presented at Mortgagebot partner conference on change analysis, on SEO, on Google's relatively new AdWords platform. Led pilot study on AdWords and pay-per-click advertising.
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New Accounts Manager / Database AnalystData Based Ads, Inc. Jul 1998 - Sep 2003Chicago, Illinois, UsCatalyzed new tech where the newspaper industry and real estate advertising intersect. Launched new accounts. Diffused and de-fused foreseen and unforeseen problems. Sizeable clients for a humble start up: - Coldwell Banker in IL, MI, IN, WI. - Baird & Warner in IL. - Arvida Realty in FL. - William Raveis Real Estate in CT. - Fonville Morisey in NC. - Fred Sands in LA. Plus newspaper clients: - Chicago Tribune. - The Los Angeles Times. - Minneapolis Star Tribune.Supervised client service staff. Supervised copywriters. Prepared training materials. Led platform training to groups. Used SQL to make sense of data. Took all the MCDBA Microsoft Certified DBA classes to make sense of SQL. And read Joe Celko.Navigated the first tech boom. Stockholder. -
Tour PublicistTouch And Go Records 1995 - 1998Promoted touring bands. Organized interviews. Advanced press. Gatekeeper of guestlist and ticket buy. Calexico. The Dirty Three. Brainiac. Uzeda. The Ex. Polvo. Blonde Redhead. But never, ever Shellac. Worked with daily papers, weekly papers, National Public Radio.
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Library Processing AssistantMarquette University 1992 - 1995Milwaukee, Wi, UsFixed old books. Processed new books. Japanese rice paper mends. Remounted spines and microspatulas. Learned about databases. Full time staff position, which smartly included tuition remission.
Rob Sieracki Skills
Rob Sieracki Education Details
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Marquette UniversityMagna Cum Laude -
Marquette University High School
Frequently Asked Questions about Rob Sieracki
What company does Rob Sieracki work for?
Rob Sieracki works for Ox Optimal
What is Rob Sieracki's role at the current company?
Rob Sieracki's current role is Co-Founder at Ox Optimal.
What is Rob Sieracki's email address?
Rob Sieracki's email address is si****@****ail.com
What is Rob Sieracki's direct phone number?
Rob Sieracki's direct phone number is +126243*****
What schools did Rob Sieracki attend?
Rob Sieracki attended Marquette University, Marquette University High School.
What are some of Rob Sieracki's interests?
Rob Sieracki has interest in Original Music, No Kill Pet Shelters, Thoughtful Non Fiction, Social Entrepreneurship.
What skills is Rob Sieracki known for?
Rob Sieracki has skills like Online Marketing, Seo, Google Adwords, Lead Generation, Ppc, E Commerce, Marketing, Marketing Strategy, Advertising, Strategy, Landing Page Optimization, Google Analytics.
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