Rob Silverstone Email & Phone Number

New York, Us

• Play critical role in sales strategy/negotiation, sales incentive planning and implementation, FP&A, and merger integration (due diligence, planning, enaction). • Direct three departments supporting multiple ad sales & marketing teams. • Manage revenue analysis, advertising pricing, and sales incentive compensation for both digital and print divisions of DDM. • Primary liaison with Legal Dept. on advertising-related matters. • Led successful implementation and customization of Salesforce.com across sales divisions. • Managed Credit & Collections Dept. for two years. • Have considerable presentation experience, particularly with senior management and boards of directors.

New York, Ny, Us

Teach graduate school courses in media and management. • Management and Leadership in Transitional Times (spring semesters) within M.S. - Publishing & Media Program. • Media Finance and mentoring of magazine/website business plan projects - Summer Publishing Institute.

New York, Ny, Us

Consultant on FP&A-related financial and strategic projects. Worked on critical projects related to cost-containment and revenue-analyses at various AOL properties.

Constructed business plans, forecasts, and strategies. Advised on potential funding sources (venture, private equity, and corporate). Clients included established companies and start-ups in medical information, media, big data, and fashion fields.

New York, Ny, Us

Full financial responsibility for the division. Managed divisional P&Ls, including advertising revenue (10 figures) and expenses for multiple departments. Member of CN Senior Executive Management Team who led four departments (Finance, Media Services, Sales Planning, and Advertising Policy) comprising 70 people. Performed acquisition and launch analyses, built models, advised publishers on financial strategy and tactics.• Revamped and enforced advertising ratecard pricing, negotiation practices, and policies for print, web, and mobile products. As part of that process, led three McKinsey & Co. pricing projects (2000, 2003, 2011).• Negotiated contracts with advertising agencies, outside sellers, and vendors, on behalf of CNMG.• Led Salesforce.com customization and implementation project for 100 users (2010-2011).• Overhauled, managed, and enforced advertising sales bonus system (1998-2008).SVP - Ad Business Manager - Jan 2001 - Sept 2004.VP - Ad Services - June 1998 - Jan 2001.

Master Of Business Administration (M.B.A.), Finance

Bachelor Of Arts (A.B.), Economics