Robson Martins Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo

Main Responsibilities:• Provide consulting services on consumer goods, retail, industry (food and non-food), e-commerce, and services.• Run a due diligence, giving support to a large retail network in the North with 600 employees under a process of acquisition.• Lead a commercial restructuring of a large manufacturer of juices in Rio Grande do Sul while also opening up the market in the South/Southeast region.• Give sales and financial support for opening and expanding the network of wholesaler Neon.• Apply and give support to management models such as purchasing budget, supply contracts, tax review, marketing intelligence, sales and purchase policies, visual communication, deployment of BI management tools.• Work with action plans, 5-year plans, organizational structure, performance indicators, definition of budgets and forecasts, cash flow, follow-up/control and adjustments. • Restructure debts and give support to creditors, providing banking consultancy.• Offer tax solutions and recoveries on a success basis with private companies as clients, city halls and public agencies.

São Paulo Area, Brazil

Main Responsibilities:• Was a Partner and Administrator over 3 franchises of Supermarket Chain DIA% with average monthly sales of more than R$ 2.1 million,employing over 70 people with a payroll of R$ 198,000.• Managed all the areas of competence inherent to the business (Purchasing, Finance, HR, Sales, and Operations). • Worked through extremely complex negotiations in administrating points of sales, exposure, visual communication, teams, mix with over 3,000 SKUs (both food and non-food), operations, various systems, while also acquiring a lot of legal and tax background.• Built a relationship with unions, Health Surveillance and Consumer Protection agencies, INMETRO, ABRAS, APAS, and social work with NGOs.

São Paulo Area, Brazil

E-commerce Director (Sales / Marketing / Supply chain) - Apr/2012 to Mar/2013Reported directly to the Sales Vice-President, being responsible for managing 92 employees including 8 Managers, 15 Buyers, and 34 Assistants along with 35 support staff (marketing, supply, systems, and controllership).• Was responsible for the sales/marketing/supply chain department of e-commerce Carrefour.com.• Drastically reduced the area’s losses, a deficit since 2001, recovering a gap of R$ 8 million in EBITDA.• Led the “team emergency restructuring” plan, renegotiating costs and supply contracts while reviewing assortments, processes, and the national sales policy. • Designed the entire integration with the physical stores, purchase synergy, and communication with the physical retail and communication, Market place.

Brazil

Reported directly to the Sales Vice-President, being responsible for managing 92 employees including 8 Managers, 15 Buyers, and 34 Assistants along with 35 support staff (marketing, supply, systems, and controllership).• Was responsible for the sales/marketing/supply chain department of e-commerce Carrefour.com.• Drastically reduced the area’s losses, a deficit since 2001, recovering a gap of R$ 8 million in EBITDA.• Led the “team emergency restructuring” plan, renegotiating costs and supply contracts while reviewing assortments, processes, and the national sales policy. • Designed the entire integration with the physical stores, purchase synergy, and communication with the physical retail and communication, Market place.

São Paulo Area, Brazil

Reported to the Non-Food Managing Director and led a team of 4 Sales Managers, 9 Buyers, 10 Assistants, along with 8 Operational Managers.• Managed an annual budget of R$ 1.3 billion.• Was responsible for the categories of Computers, Telephony, Entertainment (games), and Image, giving support to the Sales Director over all Electric Appliances. • Restructured the team and reformulated the commercial strategy, forming a high-performance team, turning the area around, surpassing the sales and margin targets in the year 2011, considering a reduction in turnover from 70% to 15%.• In 2010/2011 comparative, sales growth reached 68% and the gain in profitability was 4pp, leveraged by improvements in margins and renegotiation of supply contracts with an increase of R$ 445 million in sales and R$ 5.2 million in net profit.

São Paulo Area, Brazil

Reported to the CMO Director, leading 7 Managers, 12 Buyers, 14 Assistants, 6 Analysts, and 15 regional staff.• Managed an annual budget of R$ 2.4 billion.• Was responsible for the non-food category.• Centralized purchases of the Bompreço chain in the Northeast and BIG in the South, which until then had 3 purchase centers.• Rebuilt Walmart’s technology image, not only in the reconstruction of the mix, but also with the new exhibit and equipment standards and numerous actions and events such as the partnership with Hipercard. • Main result highlights:• 2006 to 2009 - sales growth of 237% with a sales increase of R$ 1.70 billion• EBIT developments were 0.8% in 2007 from 2.2%, 2.4% in 2008, 3.1% in 2009, and 3.4% in 2010 (Year to date).• Developed the merchandising mix and structure for the Walmart.com website (opening of Ecommerce). • Reached the following positions in a ranking of internal performance evaluating the entire sales area and considering sales, margins, inventory indicators, cooperative funding, among other KPIs: 1st position in the years 2007, 2009, and 2010 (YTD) and 2nd position in 2008.

São Paulo Area, Brazil

• Was responsible for a budget of R$ 860 million in 2006.• From 2000 to 2006, was the Manager for the categories of informatics, telephony, and games during the time when Extra was the largest seller of informatics in Brazil and the biggest challenge was reaching the increasingly bolder targets and administering an extremely aggressive promotional calendar. • Had an active part in the social inclusion program "Computer for Everyone” from the federal government (MP 252), a program that generated incentives for the formal market, reducing the gray market from 90% to the current 10%. Some numbers from this time highlighted a "Technology Trade Show" where more than 40,000 computers/laptops were sold in a month.

Master Of Business Administration - Mba, Retail Management

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Business Administration And Management, General