Rob Sherman

Rob Sherman Email and Phone Number

Vice President of Product Development @ Highway.ai
Los Angeles, CA, US
Rob Sherman's Location
Los Angeles Metropolitan Area, United States, United States
Rob Sherman's Contact Details
About Rob Sherman

Visionary software engineering leader with cross industry experience with a proven track record of aligning technical roadmaps with business objectives to deliver world-class gaming experiences. Expert in driving full product life cycles, from ideation and design to development, cloud migrations (AWS to GCP), and AI/ML integration to enhance gameplay, system efficiency, and real-time player engagement. Skilled at building and directing high-performing, scalable teams while optimizing multimillion-dollar budgets. Adept at fostering cross-functional relationships, ensuring seamless product launches, and setting new industry benchmarks. Known for architecting frameworks that align core services with business strategies, enabling the successful delivery of innovative in-game features across global platforms.Areas of Expertise:* Strategic Leadership / Partnerships / DevOps * Full Life Cycle Product Management* New Business Development * Architect of Scalable Shared Services* Product Ownership & Innovation * API & Cloud Platforms Expertise* Agile Technical Leadership & Innovation * Process Improvement* Recruitment & Talent Development * Enterprise Architecture & Applications Expertise

Rob Sherman's Current Company Details
Highway.ai

Highway.Ai

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Vice President of Product Development
Los Angeles, CA, US
Rob Sherman Work Experience Details
  • Highway.Ai
    Vice President Of Product Development
    Highway.Ai
    Los Angeles, Ca, Us
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  • Activision Blizzard
    Technical Director, Experience Optimization
    Activision Blizzard Apr 2022 - Present
    Santa Monica, California, Us
    Drove $81M in annual revenue through innovative partnerships, sales strategies, and in-game features that supported over 60 million players globally, managing more than 2,000 requests per second. Launched successful AAA titles including Call of Duty Modern Warfare II, Warzone 2, Call of Duty Modern Warfare III, Warzone Mobile, and Call of Duty Black Ops 6. Directed a team of over 70.* Led strategic execution and GCP technical direction of LiveOps features across 4 AAA games and a mobile title, enhancing engagement, increasing monetization, and delivering industry-leading in-game experiences.* Drove AI-driven personalization features to improve player engagement by 25%, leveraging player data for tailored experiences.* Spearheaded in-game feature ownership, collaborating with studios, production, and executive leadership to ensure strategic alignment, functionality, and timely delivery.* Directed the development of features like Combat Records and Leaderboards, aligning technical execution with business goals, DevOps practices, and CI/CD pipelines to increase retention and monetization.* Led cross-functional teams in management, development, analytics, and experimentation to implement data-informed strategies scaling globally to 60 million players.* Strategically led performance optimization and data-driven experimentation, scaling in-game features to 1.2 billion engagements annually across multiple platforms.* Optimized multimillion-dollar budgets, reducing operational costs by 12% through strategic procurement and contract negotiations while maintaining high-quality features.* Fostered a servant leadership culture, empowering managers and developers to take ownership. Maintained a 98% employee retention rate and reduced time-to-hire by 25% through streamlined recruitment.* Led adoption of identity protocols (SAML, OAuth, OIDC) and spearheaded cloud migrations, improving security, reducing downtime by 70%, and accelerating feature release cycles by 17%.
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  • Euna Grants, Powered By Ecivis
    Director Of Engineering
    Euna Grants, Powered By Ecivis Apr 2021 - Apr 2022
    Pasadena, California, Us
    Prepared the engineering department for acquisition and transition to public ownership with an IPO. Oversaw the development, implementation, and scaling of engineering solutions supporting software products. Led cross-functional teams, driving technical innovation and ensuring high-quality product delivery. Aligned engineering goals with business strategy while fostering a culture of collaboration and excellence. Managed a $3M annual budget for 30 FTEs and contract vendors.• Led SaaS engineering through AWS migration to FedRAMP, improving security control by 6x, reducing risks, and enabling scalable cloud services with 100% uptime.• Navigated engineering through acquisition and public filing, improving operational efficiency by 20%, contributing to a successful IPO.• Developed and executed engineering strategies supporting product growth, resulting in 25% year-over-year adoption growth and establishing eCivis as a leader in the grants management space.• Led Agile SDLC for Grants Management, delivering 25% faster feature releases and increasing customer satisfaction by 15% through cross-functional collaboration.• Implemented a new business intelligence dashboard, reducing reporting time by 40%, improving decision-making, and driving a 10% increase in productivity.• Managed software development, QA, and DevOps teams, delivering innovative, scalable solutions, reducing development time by 20%, and improving system stability by 15%.• Collaborated with executive leadership on RFPs, product roadmaps, and oversight of engineering and product departments, achieving 100% of key performance metrics while aligning the $3M budget with strategic initiatives.• Directed architecture, development, and maintenance of eCivis software products, achieving a 98% customer retention rate through reliable, customer-focused solutions.
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  • Euna Grants, Powered By Ecivis
    Software Engineering Manager
    Euna Grants, Powered By Ecivis Jan 2018 - Apr 2021
    Pasadena, California, Us
    Managed the development and scaling of software solutions, growing the team from 8 to 30 full-time employees and onboarding offshore and nearshore vendors to boost capacity. Improved team velocity by 20% and code quality by 15% through Agile/Scrum and automation. Reduced deployment times by 30%, accelerating release cycles, and achieved 90% on-time delivery of product features. Practiced servant leadership, fostering collaboration, mentoring team members, and reducing onboarding time by 25%, while promoting a culture of continuous improvement and high-quality outcomes.• Instituted Agile / Scrum work environment in Development and IT teams within first 90 days, onboarded full Atlassian Cloudplatform (Jira, Confluence, Bitbucket), increasing operational efficiency 40% and improving cross-team collaboration.• Enabled the Pendo platform, providing data transparency on user engagement for the first time, and delivering customizedweb experiences to highly targeted user segments. The implementation generated critical customer engagement andadoption statistics, creating data insights where none existed before, driving a 20% increase in user retention.
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  • Euna Grants, Powered By Ecivis
    Product Marketing Manager
    Euna Grants, Powered By Ecivis Nov 2016 - Jan 2018
    Pasadena, California, Us
    * eCivis Evangelist* Lead cross-functional teams for new products, extensions, features, and enhancements* Develop product positioning, value propositions, and various messaging content* Execute product corrections and adjustments* Capture market intelligence through market research* Analyze competitive offerings to identify product differentiation and gaps* Create and execute go-to-market plans including announcements, launches and campaigns* Actual vs Plan assessments* Sales enablement tools* Working with communication channels* Messaging platforms* CRM / SalesForce* Case studies, testimonials, raving fan* Channel relationships and strategic partnerships* Manage our client advisory board relationships
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  • Euna Grants, Powered By Ecivis
    Software Engineering Manager
    Euna Grants, Powered By Ecivis Jan 2014 - Oct 2016
    Pasadena, California, Us
    Managed the development and scaling of software solutions, growing the team from 8 to 30 full-time employees and onboarding offshore and nearshore vendors to boost capacity. Improved team velocity by 20% and code quality by 15% through Agile/Scrum and automation. Reduced deployment times by 30%, accelerating release cycles, and achieved 90% on-time delivery of product features. Practiced servant leadership, fostering collaboration, mentoring team members, and reducing onboarding time by 25%, while promoting a culture of continuous improvement and high-quality outcomes.• Instituted Agile / Scrum work environment in Development and IT teams within first 90 days, onboarded full Atlassian Cloudplatform (Jira, Confluence, Bitbucket), increasing operational efficiency 40% and improving cross-team collaboration.• Enabled the Pendo platform, providing data transparency on user engagement for the first time, and delivering customizedweb experiences to highly targeted user segments. The implementation generated critical customer engagement andadoption statistics, creating data insights where none existed before, driving a 20% increase in user retention.
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  • Industry Intelligence Inc.
    Vice President Of It Solutions
    Industry Intelligence Inc. Mar 2011 - Jan 2014
    Los Angeles, Ca, Us
    • Manage department annual budget ~$500k of 4 full-time employees, 1-5 contractors (including outsource) and fixed operating expenses.• Performed migration to Zuora, hosted/cloud subscription billing system including establishment of a product catalog and ‘quote-to-order’ system based in Salesforce.• Instituted an Agile / Scrum work environment within the development & IT teams. This also included the installation and use of Atlassian’s Jira, Confluence, Fisheye, Bamboo, & Green hopper software to support project management, wiki, source code viewing & reporting, continuous integration server & Scrum support for project management.• Instituted Amazon’s Cloud Computing architecture using EC2 servers running Amazon Linux AMIs. Currently in test deployment for backup data center migration to cut costs of physical data center.• Developed new versions of corporate website, as well as mobile device website for retrieving valuable reporting data. Mobile site integrated with Clickatell to support SMS query capability.• Recruited, coached, mentored, and trained individuals on the team; wrote onboarding plans and aided in career coaching.
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  • Tollfreeforwarding.Com
    Director Of Development
    Tollfreeforwarding.Com Mar 2009 - Mar 2011
    Los Angeles, Ca, Us
    • Manage department annual budget ~$2.5mil of 6 full-time employees, 3 contractors (including outsource) and fixed operating expenses.• Instituted development, staging & production software work environments, tools, policies, and practices.• Instituted an Agile / Scrum work environment from the top down, company-wide throughout all.• Developed new multi-team performance bonus programs that were built on team incentives, shared responsibilities, as well as a peer review processes. • Integrated hosted enterprise customer service solution, Zendesk, to track and meet customer service level agreements (SLA), issues, communications & defects.
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  • Velocity Interactive
    Owner
    Velocity Interactive Jan 2000 - Jan 2010
    Owner / Senior Web Development ManagerClients included: Yahoo!, DaVita Inc., Amgen, Royal Caribbean Cruise Line, theParkingSpot.com, Pritzker Realty Group and Hyatt Hotels.• Online marketing strategies through SEO / SEM development initiatives• eCommerce development and integration• Customer Relationship Management (CRM) deployment and integration• Custom website, intranet and systems integrations• Creative design, development and management for consistent marketing brands• Learning management systems (LMS) and computer-based training (CBT) module development• Flash-based video conferencing solutions• Corporate training
  • Davita
    Senior Web Manager
    Davita Apr 2005 - Mar 2009
    Denver, Co, Us
    • Developed SEO / SEM strategies to produce multi-brand, micro site developments and blogs increasing organic search results, raising website traffic and time spent on site considerably. Some highlights include: o Enterprise content management system (CMS) upgrade and Microsoft .Net integration featuring web services.o Community / Social network development including user forums, recipe section, and Phosphorus Challenge. These tools helped build loyal, passionate visitors by encouraging user submitted content, recognition, ranking and online camaraderie.o Complex user tools including DaVita Diet Helper, Glomerular Filtration Rate (GFR) and Kt/V Calculators, Treatment Evaluator, Insurance Advice and more to assist patients and nephrologists.o MapQuest & Google Maps API implementation to get valuable facility location information in the hands of potential patients.o Google Ads implementation for in-house advertising and external ad sales opportunities.o Audio and Video production for instructional and marketing videos as well as audio podcasts.• Built and maintained internal eCommerce store for 35,000 employees. This acted as a marketing materials fulfillment, shipping and accounting process to deliver marketing goods and materials to more than 1,600 facilities. The store also provided means for individual employees to own company branded goods and apparel. • Greatly improved existing development, staging and production software work environments migrating old systems to newer VMWare instances. Established the use of tools, policies and practices. Worked with several technical and marketing teams in multiple locations in the US.
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  • Nevada State Education Association
    Consultant
    Nevada State Education Association Jan 2004 - Jan 2006
    • Translated business plans and product vision of the President and Director of Technology into a highly visible web based tool for all K-12 educators for the entire state of Nevada (including Flash based video conferencing software).• Responsible for full-life cycle product development, information architecture. • Hands-on development role managing and working with other developers. • Some key technologies used: ColdFusion MX, Microsoft SQL Server 7, Visio, Dreamweaver MX 2004, Microsoft Project
  • Neogov
    Consultant
    Neogov Dec 2004 - Apr 2005
    El Segundo, Ca, Us
    • Performed ColdFusion MX, Flash MX 2004 development for websites owned by NEOGOV.• Some projects include a full facelift to an existing website, modifications and repairs to an existing website and the implementation of a Flash based computer based training (CBT) module to integrate into their enterprise human resource workforce management system. • Some key technical skills used: Flash MX 2004 Professional, ColdFusion MX 6.1, Web Services, Flash Remoting, ColdFusion Component Development, Dreamweaver MX 2004, Microsoft SQL Server 2000, Visual Source Safe, Reverse Engineering, ColdFusion 5.0
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  • Roundpeg, Inc.
    Consultant / Trainer
    Roundpeg, Inc. Dec 2002 - Dec 2004
    San Francisco, Ca, Us
    • Performed ColdFusion MX, Flash MX 2004 certified training and development for websites owned by RoundPeg, and to RoundPeg training customers..• Some projects include a full facelift to an existing website, modifications and repairs to an existing website for company management as well as adding additional features to the existing website and database.• Hands-on development role managing and working with other developers. • Primary Certified Advanced ColdFusion MX and Flash MX Instructor. Other approved Macromedia courses taught: 2 Levels of ColdFusion, 5 Levels of Flash MX 2004, 1 Level Captivate, 2 Levels Breeze, 1 Level Flex, 1 Level SQL.• Some key technologies used: ColdFusion MX, Microsoft SQL Server 7, Visio, Dreamweaver MX 2004
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  • Onsite Lasermedic Corporation
    Consultant
    Onsite Lasermedic Corporation Sep 2002 - Dec 2004
    • Translated business plans and product vision of the President, into a highly aggressive web product development. • Responsible for full-life cycle product development, hiring of outside contractors, information architecture of one of the few fully-integrated Macintosh, FileMaker Pro & ColdFusion MX driven web businesses. • Hands-on development role. • Some key technologies used :ColdFusion, Microsoft SQL Server 7, Visio, ColdFusion Studio, Microsoft Project, Macintosh, FileMaker Pro
  • Navcom Technologies
    Consultant
    Navcom Technologies Aug 2003 - Oct 2004
    • Translated business plans and product vision of the Vice President and Marketing Director into a highly aggressive product development. • Responsible for full-life cycle product development, information architecture of an intranet system used internally to support their product sales, and product activation. • Hands-on development role working with a limited team in local and remote areas. • Some key technologies used : ColdFusion, Microsoft SQL Server 7, Visio, Dreamweaver MX, Microsoft Project
  • Energyfirst
    Consultant
    Energyfirst Feb 2004 - Aug 2004
    • Translated business plans and product vision of the owner into a highly aggressive product development. • Responsible for full-life cycle product development, information architecture of a website and eCommerce system used to support their product sales, and product education. • Hands-on development role. • Some key technologies used : NetSuite Systems, Dreamweaver MX, Microsoft Project
  • Centergate Residential
    Consultant
    Centergate Residential Mar 2003 - Aug 2003
    • Performed ColdFusion MX development for websites owned by Pritzker Realty Group.• Some projects include a full facelift to an existing website, modifications and repairs to an existing website for commercial real estate development as well as adding additional features to the existing website and database.• Hands-on development role managing and working with other developers. • Some key technologies used :ColdFusion, Microsoft SQL Server 7, Visio, ColdFusion Studio, Microsoft Project
  • The Parking Spot
    Consultant
    The Parking Spot Jan 2000 - Jan 2003
    Chicago, Il, Us
    ColdFusion consultant developing large enterprise scale public and intranet sites and applications.
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  • Amgen, Inc.
    Trainer / Consultant
    Amgen, Inc. Jan 1996 - Jan 2003
    Thousand Oaks, Ca, Us
    • Translated business plans and product vision of the Director of Training into a separate intranet website servicing the needs of all corporate Amgen employee’s training needs integrating the website to their Enterprise Learning Management System (LMS), OnTrak.. • Responsible for full-life cycle product development, information architecture of one of the largest. • Hands-on development role. • Some key technologies used: ColdFusion, Microsoft SQL Server 7, ColdFusion Studio, OnTrak Learning Management System.
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  • Overture - Yahoo!
    Consultant
    Overture - Yahoo! Mar 2002 - Nov 2002
    Sunnyvale, Ca, Us
    • Performed needs analysis for their Customer Relationship Management and web solution.• Managed and worked directly with contractors to implement upgrades and changes to their CRM solution.• Some key technologies used: GoldMine, GoldMine Everywhere, Crystal Decisions Enterprise, Microsoft SQL Server 7, Visio, Microsoft Project
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  • Parking Company Of America
    Consultant
    Parking Company Of America Apr 2002 - Sep 2002
    • Translated business plans and product vision of the Vice President and Marketing Director into a highly aggressive product development. • Responsible for full-life cycle product development, hiring of outside contractors, information architecture of a media rich (flash) driven website highlighting each of their nation-wide locations. • Hands-on development role working with a team in local and remote areas. • Some key technologies used : ColdFusion, Flash, Microsoft SQL Server 7, Visio, ColdFusion Studio, Microsoft Project
  • Ancillary Care Management
    Consultant
    Ancillary Care Management Sep 2001 - May 2002
    Us
    • Performed needs analysis for their Customer Relationship Management solution.• Managed and worked directly with contractors to implement upgrades and changes to their CRM solution.• Some key technologies used: GoldMine, Microsoft SQL Server 7, Visio, Microsoft Project
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  • Baldwin Park
    Consultant
    Baldwin Park Jan 2001 - Aug 2001
    • Performed ColdFusion MX, Flash MX 2004 development for websites owned by Pritzker Realty Group.• Some projects include a full facelift to an existing website, modifications and repairs to an existing website for commercial real estate development as well as adding additional features to the existing website and database.• Hands-on development role managing and working with other developers. • Some key technologies used :ColdFusion, Microsoft SQL Server 7, Visio, ColdFusion Studio, Microsoft Project

Rob Sherman Skills

Web Development Agile Methodologies Web Applications Jquery Scrum Coldfusion Project Management User Experience Javascript Mysql Databases Enterprise Software Web Services E Commerce Sql Microsoft Sql Server Management Information Architecture Software Development Web Design Integration Crm Email Marketing Software Project Management Architecture Leadership User Interface Design Information Technology Amazon Web Services Sdlc Program Management Jira Confluence Continuous Integration Salesforce.com Product Management Business Analysis Product Development Angularjs Zuora Product Marketing Marketing Management Marketing Search Engine Marketing Online Marketing Social Media Social Media Marketing Marketing Strategy Bitcoin Personal Finance

Rob Sherman Education Details

  • Fullerton College
    Fullerton College
    Communications
  • Orange Coast College
    Orange Coast College
    Computer Science

Frequently Asked Questions about Rob Sherman

What company does Rob Sherman work for?

Rob Sherman works for Highway.ai

What is Rob Sherman's role at the current company?

Rob Sherman's current role is Vice President of Product Development.

What is Rob Sherman's email address?

Rob Sherman's email address is rs****@****vis.com

What is Rob Sherman's direct phone number?

Rob Sherman's direct phone number is +162657*****

What schools did Rob Sherman attend?

Rob Sherman attended Fullerton College, Orange Coast College.

What are some of Rob Sherman's interests?

Rob Sherman has interest in Children, Economic Empowerment, Environment, Education, Agile Development, Scrum, Science And Technology, Arts And Culture, Blues Guitar, Video Games.

What skills is Rob Sherman known for?

Rob Sherman has skills like Web Development, Agile Methodologies, Web Applications, Jquery, Scrum, Coldfusion, Project Management, User Experience, Javascript, Mysql, Databases, Enterprise Software.

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