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Strategic finance and operations executive with 25 years of experience leading public and private companies with revenue ranging from $1M to $50B. This includes start-ups, family-owned, founder-led, Fortune 50 (UPS), and PE-backed (KKR & TPG) organizations. Past experience includes: 1) C-level responsibility for accounting, corporate development, digital marketing, FP&A, operations, strategy, and transformation.2) Working cross-functionally to develop strategic and financial plans, establish KPIs and implement operating systems to track, measure, and share insights and progress, and ultimately lead teams from the front creating transparency and accountability.3) The purchase, sale, and integration of over 20 companies from valuations of ~ $500k to > $1B. 4) Incubating and operationalizing new products and services and developing sales channels creating $50M in revenue.5) Having experience from many sides of the table. I have been an investor, advisor, strategist, and operator gaining a broad understanding of perspectives allowing me to build relationships and collaborate cross-functionally to drive value creation. My career started in private equity, investing and developing manufacturing companies, and in investment banking focused on technology and B2B software and services companies during the dot-com bubble. I have also worked for a Fortune 50 organization and was part of the Executive Team of a PE-backed online marketplace and B2B software and services company owned by KKR and TPG. There I was a lead change management driver of a digital transformation that doubled revenue growth and reduced costs by > $80M. This was done during the Financial Crisis and grew the value of the business from ~$525M to > $1.2B in less than four years.I also scaled and sold a founder-led, data-as-a-service business and content marketing platform. During COVID, I started my own consulting firm primarily working to scale startups and founder-led businesses. Recently, I was the GM of the Moving Marketplace Division of Porch and worked with family at a seed-stage startup raising money for charity and promoting brands through influencer networks.Simply stated, I am passionate about company transformations, reinventions, and being a catalyst that challenges the status quo in a thoughtful, proactive way. I then build consensus around a company’s strategic direction and ultimately drive execution and measurement against these plans focused on creating value through revenue growth, operational efficiency, and multiple expansion.
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Ceo And FounderSte AdvisorsRoswell, Ga, Us
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MemberC-Level Advisory Aug 2023 - Present -
Founder And PrincipalSte Advisors 2022 - PresentRoswell, Ga, UsConsulting firm providing M&A advisory and integration, strategy development and implementation, FP&A services, and cross-functional leadership and execution focused on driving the most significant organizational value creation priorities 1) Worked as the CFO and COO at a purpose-driven tech company that connected influencers, who stream video content, to brands and charities a) Prepared Company for a Series A round which included reviewing and solidifying financial statements, developing forecasts and key metrics, establishing the valuation, and creating the investor story b) Revamped the accounting and finance function, overseeing the team, improving time to close, and facilitating the sharing of key metrics c) Assessed sales team effectiveness, contract structure, and the automation and delivery of services creating and implementing a repeatable process2) Counseled private equity firm on the acquisition of a B2B software company assessing products, use cases, market segments, TAM, competition, and overall growth opportunities3) Advised Founders, Boards, and CEOs setting priorities and providing strategic, operational, and organizational guidance focused on change management, transactions, and transformational initiatives 4) Formulated, validated, and executed the growth, operational efficiency, and implementation structures (OGSM, OKR, and EOS) to drive, measure, and create accountability across functions
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Gm, Moving MarketplacePorch Group 2021 - 2022Seattle, Washington, UsPorch matches home buyers and sellers to services primarily focused on inspections, insurance and moving. Porch also provides B2B software to more than 25,000 home services companies helping them improve their business. Porch was my first full-time role post-COVID after exiting Kingsley. My focus was to use my strategic and operating background to restructure and scale Porch’s Moving Marketplace businesses (team of 100+ people / full P&L responsibility). The main areas I led included:1) Consumer and Customer Demand: Grew and managed organic, paid and partner demand channels. This included the creation and investment in content and link building, managing paid spend, uncovering and optimizing various partner relationships and developing a consistent message and process to convert across all channels. 2) Moving Websites: Drove user research, developed products and prioritized content creation with the end goals of understanding the consumer move journey to increase funnel conversion and grow ecommerce revenue3) Offline Sales and Fulfillment: Oversaw operations focused on booked transactions, completed transactions, consumer and moving service provider NPS as well as increasing overall efficiency 4) Strategy and Financial Planning: Drove the strategy, developed and managed budget to plan, and held team accountable leveraging OKRsI left Porch to help a seed stage start-up where I worked with family. -
Evp | Executive Vice President | Chief Growth OfficerKingsley Associates 2017 - 2020Greenville, Sc, UsKingsley was a data-as-a-service business, content marketing platform, and training company providing online surveys, benchmarks, and educational tools and insights to the multi-family and commercial real estate industries. Clients use the platform for resident and tenant retention, marketing properties on consumer-facing websites and directing operational improvements and investments. Here I was hired as a change-agent to transform the business and prepare the Company for an exit. I created and implemented the strategic plan, transformed and/or led the marketing, operations, product and sales functions and evaluated and implemented new processes and systems which improved scalability. It was a five-year plan, but we exited the Company in less than three years selling in January 2020 just prior to COVID. -
Chief Corporate Development And Strategy Officer | Transformation ExecutiveRentpath, Llc 2006 - 2017Atlanta, Ga, UsRentPath (now Rent.) is a digital marketplace operating the websites ApartmentGuide.com, Rent.com, and Rentals.com focused on providing leads and related B2B software and services to owners and managers of rental properties. The Company had 1,000+ employees and approximately $250M in annual revenue during my tenure. Past and current owners included KKR, TPG, and Providence Equity Partners.Reported to the CEO and the Board leading 50 people and 4 direct reports driving business unit management, digital marketing, FP&A, M&A, product development, strategy, and transformation. I was the primary interface with the private equity owners, the Board, and the CEO framing and driving internal and external value creation opportunities during sprints to company exits.My accomplishments at RentPath were focused on transforming the business as well as uncovering and executing new growth and operational efficiency opportunities. The most significant was developing and leading a print-to-digital transformation reducing costs by $80M and doubling revenue growth. This included restructuring operations and sales, growing low-cost digital advertiser leads, maintaining/increasing prices, and expanding market share. The transformation was accomplished with initial executive and employee resistance, but the result was a cohesive, focused team and an increase in valuation from $525M to > $1.2B in less than four years. At RentPath, I also launched and operationalized the inside sales team growing to > $25M in revenue, led the digital marketing function which included a $10M+ investment in content, and incubated and managed $20M+ in revenue driven by a data product, advertising software and the monetization of the consumer move process. Additionally, I led various M&A transactions and partnerships acquiring and integrating eight companies in 11 years developing the foundation for additional industry verticals, B2B software and services, and new business models. -
Corporate Development ManagerUps 2003 - 2006Atlanta, Ga, UsUPS is a Fortune 50 packaging, transportation and logistics company. Here I developed financial models/valuation scenarios as well as coordinated functional business units and outside service providers to complete diligence. I was responsible for identifying key acquisition issues, supporting valuations, structuring transactions and planning for integration and execution. I was involved in four transactions over approximately two years. -
Investment Banking AssociateFirst Analysis 2000 - 2002First Analysis is an investment banking, venture capital and sell-side research firm focused on micro-cap technology, business services and specialty-chemical companies. I was hired to develop the infrastructure of the investment banking group at First Analysis. I landscaped each of the spaces we covered and built/standardized pitches and models for our Group. During my tenure at First Analysis, I was involved in numerous M&A transactions. -
Private Equity AnalystFairport Asset Management 1996 - 1999Cleveland, Ohio, UsPrivate equity, money management and buy-side research firm. I was mentored by the Founder of this family-owned firm who taught me about investing in, developing and selling manufacturing companies.
Rob Sternot Skills
Rob Sternot Education Details
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Emory University - Goizueta Business SchoolMba -
Baldwin Wallace UniversityGeneral
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Weatherhead School Of Management At Case Western Reserve University
Frequently Asked Questions about Rob Sternot
What company does Rob Sternot work for?
Rob Sternot works for Ste Advisors
What is Rob Sternot's role at the current company?
Rob Sternot's current role is CEO and Founder.
What is Rob Sternot's email address?
Rob Sternot's email address is st****@****uth.net
What is Rob Sternot's direct phone number?
Rob Sternot's direct phone number is (678)-421*****
What schools did Rob Sternot attend?
Rob Sternot attended Emory University - Goizueta Business School, Baldwin Wallace University, Weatherhead School Of Management At Case Western Reserve University.
What are some of Rob Sternot's interests?
Rob Sternot has interest in Children, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Rob Sternot known for?
Rob Sternot has skills like Strategic Planning, Strategy, Business Strategy, Mergers And Acquisitions, Corporate Development, New Business Development, Management, Business Development, Contract Negotiation, Product Development, Leadership, Product Management.
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