Rob Steven Williams Email and Phone Number
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I have designed a unique approach to marketing that blends art, science, psychology, technology, data, and, storytelling. I believe that the key to successful marketing is understanding the customer and their needs and creating experiences that emotionally resonate with them.One of the most rewarding aspects of my career has been working with talented artists to help market their art. I've worked with more than 60 artists, from Nipsey Hustle to Snoop Dogg, and have helped to market some of the biggest albums of the past decade. From producing Pink's first online celebrity chat to creating Dr. Dre's first online chat room for the release of 2001, I've been fortunate to be a part of some truly historic moments in music marketing.I've also had the pleasure of working with iconic brands, influencers, and athletes across various industries. Whether producing projects for Marvel or Nike or working on the latest innovations in art and tech for world-renowned athletes like Lionel Messi and Cristiano Ronaldo, I'm always striving to push the boundaries and create experiences that truly engage and inspire.Of course, none of this would be possible without a talented team and strong partners throughout my career. Together, we've produced projects for some of the biggest names in entertainment and sports, from Warner Bros. to Nestle. As we look to the future, we're excited to continue pushing the limits and creating experiences that leave a lasting impact on our clients and their customers. Here are five things about me:1. I've been a gamer since 1980 when I owned the first gaming console, the Atari 2600.2. I'm a digital junky with a passion for music, marketing, and art. I started as a musician, then moved to LA in 1988 to further my career.3. I fell in love with the internet v.001 in 1994, learned HTML and Photoshop, created one of the first online music magazines, and founded a digital creative agency in 1996 when few people had email or knew how to register a URL. 4. I stay ahead of the latest trends and emerging technologies, constantly exploring new ways to connect with customers and create memorable experiences that reflect the brand's core values. My focus on big ideas inspires my team to push the boundaries and deliver exceptional products and services that align with the brand vision.5. I feel fortunate to love what I do for a living. Outside of work, I enjoy paddle boarding and taking in the beauty of nature to stay grounded and focused.
Poptech Studio Ai
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Co-Founder And Ceo • Product Inventor (Prism Io™ + Clarity Ai™)Poptech Studio AiLos Angeles, Ca, Us
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Co-Founder | President | Cmo | Director | Board MemberSwiss Precision Active Inc. Feb 2021 - PresentMiami, Fl, UsRob Steven Williams, is a Co-Founder of Swiss Precision Active and serves as the President, Chief Marketing Officer, and a Board Member, working collaboratively with Co-Founder and CEO Les Dotson to advance the company’s mission and growth. Together, they have established Swiss Precision Active as an innovator in the Eco Health design and manufacturing industry, with a focus on the medical, uniform, and accessories markets.At the heart of Swiss Precision Active’s offerings is the groundbreaking CopperActive™ Eco Health Antimicrobial Fabric, which harnesses the power of embedded copper. This patented technology integrates copper nanoparticles directly into the fabric’s fibers, providing long-lasting antimicrobial protection, comfort, and sustainability across various industries.Rob's role involves overseeing brand development, marketing strategies, and business development, as well as supporting the execution of the company’s global marketing initiatives. His collaborative approach ensures that Swiss Precision Active’s innovative, customer-centric, and environmentally conscious vision is fully aligned with the company’s strategic goals.The Swiss Precision Active brand is synonymous with excellence in design, driven by a commitment to craftsmanship and high-quality materials. Rob is proud to contribute to the development of products that consistently exceed customer expectations, from medical scrubs to uniforms and accessories, and beyond.Swiss Precision Active is a brand that embodies integrity, innovation, and a forward-thinking approach to today’s dynamic market. Rob’s collaborative efforts play a vital role in positioning the brand at the forefront of the global shift towards sustainability, health-conscious living, and durable, high-performance solutions. -
Co-Founder | Ceo | CmoPoptech Studio Aug 2005 - PresentAs the Co-Founder and CEO of PopTech Studio, Rob is dedicated to delivering client-focused solutions that drive tangible results. By seamlessly integrating dynamic visuals, strategic storytelling, and cutting-edge technology, he ensures that every client investment is maximized for measurable success. His approach centers on transforming customer experiences to create meaningful brand engagement, drive sales, and enhance customer support, ultimately building lasting customer relationships.Rob’s hands-on management style ensures that every aspect of a project, from budgeting and scheduling to resource allocation, is meticulously handled to meet client expectations. His unwavering commitment to client satisfaction has built a reputation for timely and successful project delivery, fostering strong, enduring relationships with clients.Leading with innovation, Rob champions the use of advanced technologies like Artificial Intelligence and Machine Learning to enhance operational efficiency and optimize marketing campaigns. His strategic insights, grounded in data-driven practices, have consistently propelled client brands to new heights, boosting visibility and driving significant business growth.At PopTech Studio, Rob’s leadership is all about ensuring that clients thrive in an increasingly competitive digital landscape, with every solution tailored to meet their unique needs and goals.
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Head Of Marketing & Digital ContentCorelis Inc. Sep 2018 - Aug 2024Cerritos, Ca, UsServed as the head of marketing at Corelis for six years, hired in Aug 2018 to help turn around the profitability of Corelis, and reported directly to the company CEO, David Mason. Rob has a “customer first” philosophy, from first awareness through customer lifecycle management, Rob identified, improve processes, and systems, and developed key marketing programs while collaborating with cross-functional teams across the sales, engineering, IT, and customer service departments, as well as outside vendors. Responsible for customer growth, acquisition, and international expansion, including growing the company’s mid-size, to large global customers that include Nvidia, Microsoft, Apple, BAE Systems, AMD, Bose, Cisco Systems, Boeing, Dell, Dolby, Flir, Ford, Garmin, GE, Honeywell, Fujitsu, IBM, Intel, Lockheed Martin, Northrop Grumman, Qualcomm, Raytheon, Samsung, Sun, Texas Instruments, to name a few. Rob significantly expanded the company's market share, customer experience programs, and AS9100 quality management certifications leading to an 60% increase in revenue within five years.• Target industry sectors include Military, Aerospace, Consumer Electronics, Automotive, IoT, Medical, and Industrial,• Conducted new product quantitative focus group supporting product development and go-to-market research, strategy, and execution leading to new product development innovations, competitive advantage, and increase market share,• Total refresh of the customer experience and marketing strategy, • Redesigned the company website, new customer support portal, and sales material, • Produced and educational webinar each month, • Oversaw three trade shows Germany, Anaheim, San Diego, and Maryland,• Launched an AR mobile app, • Produced a commercial staring Q'orianka Kilcher,• Developed a new content strategy, and • Activated a social media marketing strategy. -
Co-Founder, Head Of MarketingKross Precision, Inc. Aug 2011 - Feb 2019As the Head of Marketing at Kross Precision, Inc., I spearheaded the development of a comprehensive brand strategy and global marketing plan for a diverse range of consumer soft goods spanning sports, technology, lifestyle, and entertainment sectors.Three key highlights of my tenure include:Omni-Channel Strategy Development: Crafted an enduring Omni-channel marketing strategy encompassing retail, wholesale, and e-commerce channels, which significantly increased brand visibility and awareness.Digital Marketing Leadership: Developed and implemented effective digital marketing and social media strategies that resulted in a measurable increase in online brand engagement and customer acquisition.Influencer Partnerships: Successfully secured high-profile partnerships with influencers, pro-athletes, and celebrities such as John Starks, Royce Clayton, Marco Fabian, Lorenzo Alexander, Dwight Howard, Metta World Peace, Akon, Derrick Rose, among others, leading to the prestigious award of the Sam’s Club retail program and further enhancing brand credibility and reach.
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Business Development Officer3Dx Apr 2010 - Feb 2014UsIn my role as a Business Development Officer and Board Member at 3DX, I contributed significantly to the company's growth by leveraging our patented "Phantaglyphs" or "PopUp 3D" technology to create engaging mobile applications, websites, video productions, and print campaigns.Three key achievements during my tenure include:Strategic Advisory & Execution: As a member of the advisory board, I formulated and executed a successful go-to-market strategy, leading to a measurable uptick in customer engagement and brand visibility.Brand Strategy & Messaging: Developed a compelling brand strategy and articulated the unique value proposition of our patented "Phantaglyphs" or "PopUp 3D" technology, effectively positioning it in the crowded digital marketing landscape.High-profile Client Acquisition: Successfully on-boarded renowned clients like Marvel, Sony Pictures, and Anonymous Content, delivering high-impact 3D marketing campaigns for popular comic books, mobile platforms, and films, including 'The Green Hornet', 'The Smurfs', and 'Priest'. -
Co-FounderConectados, Inc. Feb 2006 - Feb 2014Conectados.com was a leading Spanish Social Network in Latin America that launched in October 2006.
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Member Of The Board Of AdvisorsHotclickvideo Worldwide, Inc. May 2011 - Dec 2011UsHotClickVideo Worldwide, Inc. is an interactive media company focused on delivering next-generation tools for online video.Mr. Williams was a member of the Board of Advisors at HotClick Video, acquired by Cinsay, Inc. -
Live Broadcast ProducerIndependent Video Show Jan 2004 - Dec 2011As a Live Broadcast Producer for the Independent Video Show, I merged my passion for music and media to produce engaging content and live events featuring renowned artists, leading to record-breaking viewer engagement and strategic distribution partnerships.Key accomplishments during my tenure included:Content Production: Produced over 50 celebrity interviews and live events featuring high-profile artists such as Bubba Sparxxx, Chamillionaire, Fat Joe, Miguel, George Clinton, Lil Jon, Nelly, Ne-Yo, Nipsey Hustle, Pitbull, Snoop Dogg, Too Short, Ying Yang Twins, to name a few, which generated considerable audience interest and boosted viewer numbers.Audience Engagement: Created a pioneering live internet broadcast with chat feature, partnered with Justin.tv (now Twitch.tv), resulting in record-breaking unique viewer counts.Distribution and Syndication: Successfully negotiated distribution of the Independent Video Show in North America on platforms like IPTV, mobile, and DirectTV. Additionally, secured international syndication in South Africa and Indonesia, expanding the show's global footprint.
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Co-Founder, Digital AgencyThe Ifirm, Inc. Jan 2001 - Aug 2005In my role as a Co-Founder and Inventor for TV Desktop and iMessenger, I utilized my creativity and technical expertise to design a multifaceted, brand-focused rich media application. This platform facilitated corporate branding initiatives, played various digital media formats, and served as a direct communication channel on users' desktops.Three significant responsibilities and their measurable impacts included:Innovation: I invented TV Desktop and iMessenger, a custom floating streaming media player. This player could play local or streaming media, making it a versatile tool for enhancing consumer or business-to-business relationships, both internally and externally.Strategic Partnerships, Marketing, and Sales: I managed the marketing and sales of our digital media services. This encompassed branding, programming, video production/live broadcast, and marketing for a diverse clientele ranging from startups to large global brands.Project Management and Client Relations: I was responsible for identifying clients' business goals, creating strategies, and providing recommendations for agency deliverables. This included project budgeting, scheduling, and resource allocation. Clients I've successfully catered to include TVT Records / Lil Jon, The Vans Warped Tour, Orange Peel Records, and Findapix, Warner Bros Records, Panasonic, Molina Healthcare, and others. Through this process, TV Desktop became a sought-after application for viral marketing campaigns, demonstrating the product's real-world applicability and value.
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Head Of Marketing And Digital MediaNirve Sports, Ltd. Jan 1999 - Jun 2001As the Global Head of Marketing for Nirve Sports, a burgeoning action sports startup, Rob steered the company to a leading position in the e-commerce sector for online bike sales, among addition product launch segments, including surf, skate, snow, water (surf and wake boards). Led a wide range of strategic initiatives, including multi-platform digital property management, influencer partnerships, and cross-functional team leadership, leading to substantial growth in early customer adoption and customer lifecycle optimization stages.Three significant responsibilities and their quantifiable impacts included:E-Commerce Strategy Development: Created a comprehensive global content and e-commerce marketing strategy that propelled Nirve Sports to the forefront of the action sports online e-commerce industry. By successfully fostering relationships with key influencers and celebrities across various action sports segments, as well as producing online action sport and lifestyle content the brand garnered significant visibility and customer engagement.Cross-functional Team Leadership: Led multidisciplinary teams across graphic design, programming, marketing, and video production departments, he instituted best practice communication and workflow processes. This approach boosted interdepartmental coordination and streamlined project delivery, improving overall operational efficiency.Data-Driven Reporting and Analysis: I was responsible for generating weekly, monthly, and quarterly business reviews (WBRs, MBRs, QBRs). By presenting detailed performance reports to leadership, supported the ability to make informed strategic decisions based on measurable outcomes. Rob’s meticulous analysis of digital marketing activities allowed the marketing team to continually optimize and adjust creative for better results. -
FounderBoomshaka Music Online Nov 1994 - Dec 1998Boomshaka Music Online, one of the Internet's first online music portals delivering a backstage pass to write-ups and interviews on independent and major music artists, hosting celebrity chats, 30 second audio samples, and many more Social Network Community features.
Rob Steven Williams Skills
Rob Steven Williams Education Details
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UclaMusic -
American Intercontinental UniversityGraduating With Honors
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Centennial High School, ChampaignDiploma
Frequently Asked Questions about Rob Steven Williams
What company does Rob Steven Williams work for?
Rob Steven Williams works for Poptech Studio Ai
What is Rob Steven Williams's role at the current company?
Rob Steven Williams's current role is Co-Founder and CEO • Product Inventor (Prism IO™ + Clarity AI™).
What is Rob Steven Williams's email address?
Rob Steven Williams's email address is ro****@****dio.com
What is Rob Steven Williams's direct phone number?
Rob Steven Williams's direct phone number is +131075*****
What schools did Rob Steven Williams attend?
Rob Steven Williams attended Ucla, American Intercontinental University, Centennial High School, Champaign.
What are some of Rob Steven Williams's interests?
Rob Steven Williams has interest in Always Learning, Sgi Usa Buddhism, Drums, Golf, Health, Children, Education, Environment, Always Growing, Camping.
What skills is Rob Steven Williams known for?
Rob Steven Williams has skills like Online Advertising, Social Networking, Strategic Partnerships, Marketing Strategy, Social Media, Start Ups, Marketing, Social Media Marketing, Graphic Design, Entrepreneurship, Video, Digital Media.
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