At Linney, we've been restless since 1851 and we bring together the four core elements of the marketing process.We drive innovation and change for our clients through insight, creativity, technology and delivery. Our centres of excellence cover the four core elements of the marketing process: Evaluate; Create; Make; ActivateEvaluate - Insight and data science:We combine traditional market research with academic thinking and technological innovation to offer new and informed perspectives that removes subjectivity – challenging, inspiring and improving.Our consumer insights and strategic foresight inform everything we do. And our pragmatic approach, working closely with designers and developers, ensures it’s relevant, practical and delivers what’s needed.Create - Concepts and design:The creative process and bright ideas are the essence of what we do. Our creative teams work in digital and conventional design, in many different dimensions, including screens, paper and spatial design. As our digital world grows and channels to market fragment, it is here where ideas beginActivate - Warehousing and fulfilmentDelivering the right product to the right place at the right time is crucial in today’s marketing arena. In the activate area, our people and systems and techniques do that, 24 hours a day for millions of component parts. Whether it’s delivering a fast moving digital campaign or point-of-sale to stores globally, our teams are deployed to deliver.Make - Print and 3D productionWith a long history of manufacturing, we’ve always pushed technical limits to find better ways to work. Today, multi-format, digital and conventional printing combined with 3D construction and shape, artwork software and systems make us unique. And our extensive supply chain helps us stay flexible while reducing costs.

I currently lead Hive’s business development team that is focussed on helping FMCG brands access our unique capabilities and platforms for analysing, influencing and activating consumers. Delivering innovative and intelligent promotions that drive a clearly traceable ROI and growth. The system has a proven ability to drive sales and shape customer behaviour. Key responsibilities:• Identify, influence and negotiate with key stakeholders within large FMCG organisations. • Provide consultancy to brands on how to activate digital promotions, that align and meet key objectives. • Overview and manage a sales budget of £3 Million+ • Provide training and insight to a team of business development mangers.

I headed up the client development and account management functions within Hive. With the key objective to drive account retention, growth and acquisition within Hive’s existing manufacturer base. Dealing at senior levels within numerous Top 100 FMCG organisations, I have the focus of driving promotional strategies and implementation into the marketing functions. Full responsibility for team budgets, in addition to the recruitment and management of a team of Account Managers and Executives built to deliver against a range of hard and soft KPI’s.

I had responsibility for the whole account management function within Hive. Driving further uptake of Hive’s unique coding capabilities and platforms within its client base. Focusing on the building of account plans that not only identify opportunities to up and cross sell; but build knowledge on key personnel, brand objectives and the decision making process.

Heading up key accounts within Hive, including Andrex, Anchor, Kenco and Heineken. Focusing on driving account retention and growth. Working with the brand teams on the management and implementation of both on-going and new promotional activities using the Hive platform

Strategically working with clients on identifying, implementing and reviewing marketing campaigns. This includes working on both above the line and below the line strategies; controlling client budgets and achieving a maximum return on investment. My role also includes the day to day management of clients, with the key focus on building happy, strong and profitable relationships.

My responsibilities included servicing key accounts, overseeing projects from initial creation through to completion for both on and off line collateral. I also help to Identify new online marketing trends, create and monitor social media campaigns, perform SEO and PPC analysis and optimisation, media campaign buying and management.