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Rob Tanenbaum is an established business executive bringing strategic and operational expertise in the hotel and hospitality industry. In various leadership roles, Rob has leveraged his skills in asset management, strategic planning, and capital allocation to maximize shareholder value through revenue enhancement and cost containment practices. Over the course of his career, Rob has built and led high-performing teams, instilling best-practice processes and collaborations that enhance business performance and corporate culture.At Trinity, Rob is responsible for overseeing the strategic operations of Trinity’s hotels on the East Coast of the United States. In this region, Trinity owns marquee assets such as The Diplomat Beach Resort Hollywood, EAST Miami and the Grande Lakes Orlando Resort, JW Marriott & The Ritz-Carlton. At the core of his approach is the understanding that assets are more than property and profit – people are key part of the foundation for success. Combining a tenured career, a collaborative mindset, and a genuine passion for the industry, Rob ensures that all aspects are primed to operate at their best.
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Senior Vice President Of Strategic OperationsTrinity Investments Jul 2024 - PresentHonolulu, Hawaii, Us•Rob oversees the strategic operations of Trinity’s hotel portfolio on the East Coast of the United States.•Trinity owns marquee assets such as The Diplomat Beach Resort Hollywood, EAST Miami and the Grande Lakes Orlando Resort, JW Marriott & The Ritz-Carlton. •Trinity is a vertically integrated real estate investment firm specializing in hotels and resorts with a focus on value-add opportunities in world-class markets. •As of July 2024, Trinity has invested more than US $9.8 billion in the United States, Mexico, Europe, and Japan by leveraging its deep institutional knowledge and longstanding local relationships.
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PrincipalMadison Hotel Advisors, Llc 2004 - PresentEstablished Madison Hotel Advisors as a specialized asset management firm dedicated to optimizing value for hotel owners through strategic planning, revenue management, and capital allocation• Major engagements included a long-term partnership with Goldman Sachs Whitehall Fund in the acquisition and management of their domestic, 23-hotel Wyndham portfolio as well as their Hawaii and Caribbean properties -
Managing Director & Head Of North American Hotel Asset ManagementStarwood Capital Group Apr 2022 - Aug 2023UsAs Managing Director, Rob reinvigorated Starwood's North American asset management platform comprised of approximately 35K rooms, including 42 full-service and 269 select-service properties. This success included:•Achieving +70% RGI growth YOY for full-service portfolio, with NOI up +$75M (up $20M to budget).•Resolving leadership and operational opportunities at portfolio and hotel levels, while reinterpreting investment strategy including commercial sales and capital allocation post-COVID.•Partnering with Capital Markets team on several loan maturities as well as with multiple lenders to address cash trap releases. -
Strategic AdvisorStarwood Capital Group Mar 2021 - Apr 2022Us
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Executive Vice President, Asset ManagementPark Hotels & Resorts 2016 - 2020Tysons, Virginia, UsAs Executive Vice President, Asset Management for Park Hotels and Resorts, Rob led a portfolio of hotels across the US, Europe, and Latin America. • Started this role in late 2016 at Hilton, working on the spinoff to Park Hotels and Resorts in early 2017 to create the nation’s second-largest publicly traded lodging REIT• Implemented a third party-owner asset management model that contributed to a total stockholder return of 20.7% over the course of 3 years• Created a high-performing team focused on sales, operations, and capital investments that grew RevPAR by 0.7% in 2017, 2.9% in 2018, and 1.9% in 2019, with Comparable Hotel Adjusted EBITDA margin growth of approximately 100 basis points• Played an active role in the $2.5 billion acquisition of Chesapeake Lodging Trust in 2019, which substantially diversified the portfolio’s brand, geography, and management -
Chief Operating Officer & Executive Vice President, Asset ManagementDiamondrock Hospitality 2013 - 2016Bethesda, Maryland, UsAs Chief Operating Officer & Executive Vice President, Asset Management for DiamondRock Hospitality’s $3 billion publicly traded lodging REIT, Rob oversaw:• Asset management, capital investments, and operations across a portfolio of major market luxury hotels under the Hilton, Starwood, Marriott, and Kimpton brands• Achieving 2014’s strongest margin growth among full-service hotel REITs and driving comparable Hotel Adjusted EBITDA growth by 275 basis points in 2014 and 113 basis points in 2015 -
Vice President, Asset Management (1999-2004), Senior Director (1997-1999), Director (1996)Host Hotels And Resorts 1996 - 2004Bethesda, Maryland, UsAt Host Hotels & Resorts, Rob asset managed a hotel portfolio for the largest hospitality real estate investment trust (REIT) under the Four Seasons, Ritz-Carlton, Hyatt, and Marriott brands. • Throughout his tenure Rob optimized investor returns by renovating and repositioning properties in major markets to achieve operational excellence -
Associate (1995 – 1996), Consultant (1992 – 1995)Pkf Consulting 1992 - 1996At PKF Consulting, Rob performed appraisals, feasibility studies, and management consulting for hotels, conference centers, and entertainment venues. He also developed strategic capital improvement studies for U.S. Air Force bases.
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Multiple PositionsFour Seasons Hotels & Resorts 1986 - 1990Toronto, Ontario, CaRob began his career in hospitality with internships at the Ritz Carlton Chicago, a Four Seasons Hotel in 1986 and 1987. He returned to the company after graduation and held a variety of positions supporting the grand opening of the Four Seasons Resort Wailea including:• Assistant Front Office Manager, Assistant Guest Services Manager, Valet Manager, and Assistant Housekeeper
Rob Tanenbaum Skills
Rob Tanenbaum Education Details
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Penn State UniversityHotel Restaurant & Institutional Management
Frequently Asked Questions about Rob Tanenbaum
What company does Rob Tanenbaum work for?
Rob Tanenbaum works for Trinity Investments
What is Rob Tanenbaum's role at the current company?
Rob Tanenbaum's current role is Senior Vice President of Strategic Operations.
What is Rob Tanenbaum's email address?
Rob Tanenbaum's email address is ro****@****ors.com
What is Rob Tanenbaum's direct phone number?
Rob Tanenbaum's direct phone number is +170352*****
What schools did Rob Tanenbaum attend?
Rob Tanenbaum attended Penn State University.
What skills is Rob Tanenbaum known for?
Rob Tanenbaum has skills like Shareholder Value, International Business, Capital Management, Business Transformation, Strategic Partnerships, Capital Allocation, Real Estate Investment Trust, Executive Management, Revenue And Profit Growth, Portfolio Management, Business Development, Negotiation.
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