I am a design researcher and strategist that brings a rigorous human-centred design perspective to organizations. I use the best combination of methods to understand how key audiences behave and think in order to inform choices and inspire new possibilities. Common generative and evaluative research activities:- In-depth customer interviews - Expert Interviews- Comparative concept testing- Diary studies/Cultural probes- Card sorting - Demand validation- Prototype testing- Usability studies- Ethnographic techniques- Survey’s- Pilot study’s- Journey mapping- Co-design workshopsCommon analysis activities:- Trend analysis- Systematic literature reviews- Competitive analysis- Strategy planning- Roadmapping- Stakeholder analysis- Environment scanning