Category Manager
CurrentManage all aspects of Pet Food and Pet Supplies categories (previously managed shelf stable juice and baking commodities). Oversaw $400mm annual retail sales across over 350 ShopRite Supermarket stores. Leveraged loyalty card data via Dunnhumby and Nielsen data to successfully negotiate pricing, promotion, and assortment with vendor and broker partners. Drive sales, market share, and other customer metrics through strategic merchandising tactics and go to market strategies. Forecasted sales and unit performance for promotional activity as well as innovation in order to manage inventory and trade budget. Performed in depth analysis of sales, net profitability, and other KPIs. Worked cross functionally with own brands private label team, shopper marketing, and merchandising. Present deliverables in order to influence member stakeholder buy in to strategic programs.