Rob Tompkins Email & Phone Number

Roanoke, VA, US

Roanoke, Virginia Area

I substantiate rapid sales growth and maximize incoming revenue streams through strategic planning, market and consumer research, trend identification, and competitive product positioning. I provide top-tier customer service and maximize client retention through exemplary and attentive care. I significantly add to to workflow optimization by streamlining.

Roanoke, Virginia Area

Roanoke, Virginia Area

I optimized the reach of brand awareness by creating hard-hitting marketing initiatives and promotions on behalf of television stations and digital platforms. I displayed excellence in visionary leadership, strategic planning, assessment of measurable performance data, and ongoing tracking of key metrics. I enhanced team performances by leading human.

Salt Lake City

• Manage news operation in daily on-air, on-line and social media efforts.
• Developed new branding for station including new graphics, music and guiding principle.
• Craft content each day to ensure delivery on Good 4 Utah brand promise.
• Properly manage overtime and other controllable lines to stay within budget parameters.
• Oversee testing and acquisition of new technologies including bonded cellular and character generator.
• Coordinate focus groups and research project to help with talent search and station vision.

Greater Salt Lake City Area

I supported continuous profitability increase and a fluid pipeline of new business due to expertise in product knowledge, proposal development, and customer service. I dedicated a strict focus on enhancing overall food sales, reaching a YOY growth of more than 24%. I led daily operations and complex internal processes while supervising cross-functional.

• Increased viewer shares for each late-night newscast
• Managed day-to-day news operations for afternoon/late night newscasts
• Coordinate all breaking news coverage in afternoon/evening day parts
• Develop and implement new graphic design for on-air presentation
• Execute special projects plan for ratings periods

• Helped elevate station to number 1 spot in market from sign-on to sign-off
• Write, edit and approve material for multiple broadcasts each day
• Team Leader for breaking news and special event coverage
• Staff evaluations and goal setting to improve performance

• Managed the day-to-day logistics for news operation.
• Helped to increase rating shares by more than 10% year-to-year.
• Team leader for station re-launch including new music, graphics and brand promise.
• Implemented new balanced scorecard initiative to help develop and train team members.

• Acting News Director for several months during management change.
• Elevated station to number in market for all afternoon/late night newscasts.
• Prepared and executed multi-million dollar budget for news department, including capital expenditures.
• Recruited anchor team and 2 lead reporters that are still at station today.

• Managed daily newsgathering operations for all day parts.
• Executed special projects plans including Presidential Debate coverage.
• Initiated and developed new graphics package and re-branding campaign.
• Leader for breaking news coverage throughout the day.

• Write and craft top rated newscast each night.
• Edit and re-write stories for reporters involved in my shows.
• Command all breaking news coverage in the production booth.
• Special Projects producer for live events including NCAA Final Four, Kentucky Derby and elections.