As the Director of Member Advancement at the Alliance of New York State YMCAs, I have the privilege of empowering YMCAs across the state to reach new heights of community impact. Whether through strategic planning, board governance, or fostering collaborations, I am driven by a mission to unlock potential and build sustainable, thriving organizations that make a difference in people's lives.I see every challenge as an opportunity to innovate and every connection as a chance to grow. From helping YMCA boards transition from functional to exceptional to designing professional development opportunities that inspire and educate, my goal is to create an ecosystem where YMCAs—and the communities they serve—can flourish. Guided by a belief in collaboration, creativity, and relentless commitment, I am proud to be part of a movement that transforms lives and strengthens communities every day.

Providing strategic planning and board governance support to YMCA CEOs and Volunteers throughout New York.

I artistically interpret unique moments so they can last forever in photos.

As the founder of Double Exposure Marketing, I brought creative vision and strategic expertise to organizations seeking to amplify their voice and engage their audience. My work specialized in crafting customized marketing and communication strategies for businesses without in-house teams, helping them achieve professional-grade results with tailored solutions.From designing compelling advertising campaigns to producing high-quality multimedia content, I delivered services that not only met my clients' needs but often exceeded their expectations. By combining creative artistry with strategic planning, I’ve helped businesses of all sizes tell their stories, reach their customers, and grow sustainably. My approach is grounded in a deep understanding of how to connect people with the ideas and services that matter most.

As Director of Communications and Public Relations for the Northeastern Retail Lumber Association, I leveraged storytelling and strategic branding to elevate an association of 1,100 companies across 11 states. My work helped drive organizational success, from developing marketing plans that supported $3.6 million in annual revenue to revitalizing the Association’s 102-year-old publication, increasing both engagement and circulation.I’m proud to have built impactful campaigns that not only raised the Association’s profile but also fostered a stronger sense of community among its members. Whether orchestrating public relations efforts or enhancing digital communications, my goal was always to bring value to members and elevate their collective voice in the industry.

As Director of Communications for the Capital District YMCA, I transformed the organization’s communications efforts into a powerful engine for growth and impact. I secured millions in revenue through innovative strategies, increased online membership enrollments by 624%, and boosted online donations by 421%. By aligning storytelling with strategic messaging, I connected communities with the Y’s mission in meaningful ways.I also led the way in creating a sustainable model for success, turning the communications department into a profit center that provided services to other nonprofits. From engaging stakeholders to developing brand standards that resonated across all channels, I approached every project with the goal of strengthening the YMCA’s connection to the community and driving transformative results.

• Served as a Senior Staff member• Created and implemented marketing initiatives to drive revenue• Increased season ticket sales 380% during tenure• Generated second highest percentage increase in attendance for NCAA Division-I Men’s Basketball in 2005• Managed operations and staff for more than 35 events annually

Worked as a liaison between our owner and staff. Developed marketing plans and implemented strategies to successfully carry out those plans.Oversaw game day promotions including the development and management of on-field contests. Served as the on-field public address announcer

• Found new outlets and customers on a daily basis by conducting research and attending local events• Photographed events from high school sports teams to the National Football League. Partial client list included: Buffalo Bills, NCAA Frozen Four, Michigan University, Canisius College, The Marketer