Rob Trautner Email & Phone Number

Garfield, Nj

• Manage all text ads, as well as a catalog of over 50,000 SKUs on Google & Microsoft Shopping ads, driving traffic and sales to four e-commerce sites.• Increased sales by almost $1 million in 2017, $1.2 million in 2018, $1.3 million in 2019, and $4.9 million in 2020.• Contribute to research and development of new products which led to over $20.6 million in total sales in 2020 despite the pandemic. • Continually achieve ROAS goals allowing annual ad spend budget to increase from $2 million in 2017 to over $3.7 million last year.• Write on-site content for improved PPC quality score and organic Search Engine Optimization.

Ramsey, Nj

• Managed outside agency running SEM lead generation program with $6 million annual budget.• Drove RFP, evaluation, and decision-making process to hire new SEM agency.• My management and decisions stopped a 3 year decline in leads and resulted in 77% YoY increase in lead volume, 110% improvement in conversion rate, and a 43% reduction in cost per lead acquisition.• Participated in development and management of marketing strategy, site content, banner advertising, e-mail marketing, and more.

Plainsboro, Nj

• Developed all onsite SEO programs for clients including keyword selection, tag development, content recommendations and structural strategies resulting in improved search engine placement and year-over-year increases in organic traffic.o For one client’s new consumer product site, I was able to build organic visits from 77 visits on launch to 6000 per month (7859% growth), and drove almost 40,000 organic visits over the first year.• Conceptualized and managed creation of all new and reconfigured Pay-Per-Click (PPC) Advertising and Social Media Advertising programs.o For the same client, I used paid advertising to generate over 77,000 visits to the site during the launch phase, and almost 7000 visits to a YouTube video tied to launch promotions.o My efforts accounted for 76% of this client’s first year combined traffic.• Supervised three junior account specialists’ management of day-to-day PPC activity, ensuring continued excellent performance across advertising programs.

Plainsboro, Nj

• Spearheaded the development of PPC programs on multiple social networks (LinkedIn, Facebook, etc.) creating new advertising opportunities for clients and new revenue opportunities for the company.• Oversaw creation and management of all pay-per-click search engine marketing programs. • Ran PPC marketing webinars for lead generation, and performed all client training sessions, demonstrating an exceptional ability to educate others.• Collaborated with Search Engine Optimization (SEO) team to provide keyword analysis and recommendations for website modifications ensuring synergy between paid and organic marketing.

Plainsboro, Nj

• Managed more than $4 million of pay-per-click (SEM) spending for over 50 clients across numerous industries including financial, pharmaceutical, entertainment, and consumer goods.• Developed bid strategies and account revisions to maximize performance according to customer criteria, resulting in consistent increases in traffic and conversions, and reductions in overall media costs.• Performed keyword research, developed ad copy, set-up and managed accounts, and presented performance reports to clients.• Utilized analytics data to continuously improve account performance and make recommendations for additional services.

Bristol, Pa

• Managed the design, construction, and installation of custom corporate signs and brand identity structures.• Pioneered the use of Google Earth satellite images in surveying and planning signage placement.• Personally acquired all permits for signage installation rather than outsourcing, saving the company thousands of dollars on multiple projects.• Implemented new profitability reports including data population and analysis allowing for the measurement of job success.

• Managed and mentored the marketing staff and customer service representatives.• Trained entry level CSRs to improve phone skills and managed team collaboration.• Developed and implemented all marketing programs including search engine placement, banner advertising, affiliate program, and e-mail campaigns.• Reviewed, analyzed, and developed action plans based on web site traffic, sales figures, advertising costs, customer satisfaction, and customer retention statistics.

Totowa, Nj

• Managed a team of junior sales representatives responsible for all sales of additional products and services to the existing client base.• Specialized in the presentation and sales of our proprietary e-commerce software add-on.• Coordinated e-mail, phone, and mail marketing campaigns to system users.

Totowa, Nj

• • Sold order management software to over 200 catalog and internet direct market sales companies.• Generated sales in excess of $2.7 million.• Performed e-mail and phone marketing campaigns to our prospect database regarding promotions and new products offerings.