Rob Trautner Email & Phone Number

Garfield, NJ

• Manage all text ads, as well as a catalog of over 50,000 SKUs on Google & Microsoft Shopping ads, driving traffic and sales to four e-commerce sites.
• Increased sales by almost $1 million in 2017, $1.2 million in 2018, $1.3 million in 2019, and $4.9 million in 2020.
• Contribute to research and development of new products which led to over $20.6 million in total sales in 2020 despite the pandemic.
• Continually achieve ROAS goals allowing annual ad spend budget to increase from $2 million in 2017 to over $3.7 million last year.
• Write on-site content for improved PPC quality score and organic Search Engine Optimization.

Ramsey, NJ

• Managed outside agency running SEM lead generation program with $6 million annual budget.
• Drove RFP, evaluation, and decision-making process to hire new SEM agency.
• My management and decisions stopped a 3 year decline in leads and resulted in 77% YoY increase in lead volume, 110% improvement in conversion rate, and a 43% reduction in cost per lead acquisition.
• Participated in development and management of marketing strategy, site content, banner advertising, e-mail marketing, and more.

Plainsboro, NJ

• Developed all onsite SEO programs for clients including keyword selection, tag development, content recommendations and structural strategies resulting in improved search engine placement and year-over-year increases.
• Conceptualized and managed creation of all new and reconfigured Pay-Per-Click (PPC) Advertising and Social Media Advertising programs.o For the same client, I used paid advertising to generate over 77,000 visits to the.
• Supervised three junior account specialists’ management of day-to-day PPC activity, ensuring continued excellent performance across advertising programs.

Plainsboro, NJ

• Spearheaded the development of PPC programs on multiple social networks (LinkedIn, Facebook, etc.) creating new advertising opportunities for clients and new revenue opportunities for the company.
• Oversaw creation and management of all pay-per-click search engine marketing programs.
• Ran PPC marketing webinars for lead generation, and performed all client training sessions, demonstrating an exceptional ability to educate others.
• Collaborated with Search Engine Optimization (SEO) team to provide keyword analysis and recommendations for website modifications ensuring synergy between paid and organic marketing.

Plainsboro, NJ

• Managed more than $4 million of pay-per-click (SEM) spending for over 50 clients across numerous industries including financial, pharmaceutical, entertainment, and consumer goods.
• Developed bid strategies and account revisions to maximize performance according to customer criteria, resulting in consistent increases in traffic and conversions, and reductions in overall media costs.
• Performed keyword research, developed ad copy, set-up and managed accounts, and presented performance reports to clients.
• Utilized analytics data to continuously improve account performance and make recommendations for additional services.

Bristol, PA

• Managed the design, construction, and installation of custom corporate signs and brand identity structures.
• Pioneered the use of Google Earth satellite images in surveying and planning signage placement.
• Personally acquired all permits for signage installation rather than outsourcing, saving the company thousands of dollars on multiple projects.
• Implemented new profitability reports including data population and analysis allowing for the measurement of job success.

• Managed and mentored the marketing staff and customer service representatives.
• Trained entry level CSRs to improve phone skills and managed team collaboration.
• Developed and implemented all marketing programs including search engine placement, banner advertising, affiliate program, and e-mail campaigns.
• Reviewed, analyzed, and developed action plans based on web site traffic, sales figures, advertising costs, customer satisfaction, and customer retention statistics.

Totowa, NJ

• Managed a team of junior sales representatives responsible for all sales of additional products and services to the existing client base.
• Specialized in the presentation and sales of our proprietary e-commerce software add-on.
• Coordinated e-mail, phone, and mail marketing campaigns to system users.

Totowa, NJ

• Sold order management software to over 200 catalog and internet direct market sales companies.
• Generated sales in excess of $2.7 million.
• Performed e-mail and phone marketing campaigns to our prospect database regarding promotions and new products offerings.