Rob Trostle Email & Phone Number

Suffolk Park, Nsw, Au

Brooklyn, Usa And Byron Bay, Australia

Greater New York City Area

Classes taught:Advertising ConceptsBranding DesignTypographyPrevious Classes:Advertising CampaignsBrand Experience Design Promotion Design

New York, United States

Working with some absolute legends in the personal care / essential oil / body care world. The mission is to tell the story of two very different brands—EO and Everyone. EO has been doing natural since the 90s and brings a ton of expertise to the table. I want to tell that story so that consumers can feel the love for a brand that prizes bringing premium ingredients to market for a reasonable price. EO is what I would call 'heritage natural'. All the expertise of time in the naturals category with the hippy attitude that good things don't have to cost an insane amount. Everyone is a more accessible brand, found in more places at a great price. We're trying to give every single person access to quality products made with care. It's an amazing concept to support in a world full of clueless startups concerned only with a bottom line. Very excited to do lots of communicating about this brand and all of the good they're doing and hope to do.

New York, Ny

Worked with BBDO, McCann, SS+K, Big Spaceship, Cole Haan, Syrup, Kate Spade Saturday, Van's General Store and a tech startup.

Greater New York City Area

In charge of all communications for personalized men's skincare startup. Developed all brand strategy and created assets in collaboration with COMBO and writer Lisa Light. Created and Implemented Early Adopter sampling program that generated a 40% conversion rate from try to purchase.

Greater New York City Area

Primarily responsible for overseeing and growing the design department and its capabilities by:1. Defining a meaningful structure of director-led teams to create accountability 2. Creating specific points of engagement to provide clarity other departments3. Shifting the type of work undertaken by the design department from primarily production to innovation4. Defining a process to ensure quality5. Educating about the value of design internally and externallyTo achieve the design department's mission of: "We are a collective of specialized problem solvers. We are a creative ally helping brands and businesses grow and flourish by building emotional connections through design. We effectively demonstrate solutions and new ideas through the process of design. Design thinking is a protocol for solving problems and discovering new opportunities." The department was grown from 6 individuals to 5 teams of 30 people with an emphasis on 'diversity of thinking.' A weekly design school was implemented to allow idea exchange as designers outlined 'why' they are designers in advertising and specifically at Droga5. Designers developed a focus on user-based thinking to complement the idea-based thinking of other creatives within the agency amongst other advancements.Droga5 former and current clients: Blizzard Entertainment, Chase Bank, The Coca-Cola Company, Georgia-Pacific, Heineken, Hennessy, Jockey, Johnsonville, MailChimp, Mondelez International, Motorola, Prudential, Reckitt Benckiser, Toyota, Under Armour, UNICEF and YMCA, among others.

Greater New York City Area

Greater New York City Area

Primarily responsible for new brand creation with P&G across several categories including air care, water care, cosmetics and consumer goods. Leveraging new technologies and other innovations created or discovered in P&G labs, myself, along with other members of the team, would propose many different go to market strategies. These strategies were realized through packaging, positioning, category creation, nomenclature, and need creation. Also tasked with packaging strategy and direction to drive advertising campaigns an increase sales as well as creating Brand Guidelines for Google+.Clients include P&G (Innovations and new brand creation), Budweiser, Google+ and Diageo

Responsible for managing team of designers to execute all aspects of branding including positioning, naming, identity development, packaging, print advertising, digital advertising, and brand guidelines. Personal emphasis has been given to creating mutable identity systems that adapt to work across a range of surfaces and mediums.Clients include Target, JCPenny (Liz Claiborne), Real Simple, Johnson & Johnson, Revlon (Mitchum), NBC, Stella Artois, 10 Cane Rum, Dell, Norton, Civic Builders, Webby Awards, Internet Week New York, Animal New York, Gagosian Gallery

Mfa, Graphic Design

Activities and Societies: Yale Varsity Soccer TeamAlice Kimball Travel Fellowship Finalist

Ba, American Studies / Environmental Studies

Activities and Societies: Yale Varsity Soccer Team