Rob Woods Email & Phone Number

Reno, Nevada, Us

Santa Clara, California, Us

Built and led Intel's global demand response program, focused on identifying business opportunities through marketing intelligence and prioritizing and qualifying leads with orchestrated customer outreach. Onboarded and managed new global lead qualification agency to standardize customer interactions and processes. Overhauled Salesforce CRM / Eloqua lead management processes and data to improve efficiencies. Implemented sales enablement tools like cadence and conversation tracking (Groove) to improve customer response time. Optimized lead routing rules and handoff to partners.Key results:* Improved average speed-to-lead time from roughly 10 days to 1 day* Improved lead conversion rates from MQL to TQL by 35%* Enabled lead-to-partner handoff capability, improving usage by 50%

Santa Clara, California, Us

Drive global marketing automation enablement and lead generation strategy to enable marketing teams to execute account-based marketing and demand generation programs driving sales KPIs. Serve as trusted advisor to enable optimized marketing automation and nurture programs to increase lead generation and drive alignment between marketing and sales. Results:• *Account-Based Marketing* - Helped drive Intel’s global Account-Based Marketing transformation by enabling marketing automation capabilities, data foundation, and use cases. Improved target account engagement by 50%.• *Account Insights* - Led design and launch of global account insights dashboard for Intel sales, bringing together disparate 1st and 3rd party data sources onto a single, visually pleasing interface.• *Lead Nurture* - Launched global marketing re-engagement campaign to "wake the dead" contacts in our marketing database. Led development of automated program and content to support 10 languages. Positively impacted business with a 9% engagement rate.• *Data & Marketing Technology* - Drove Intel’s strategy to improve contact/account data model and 3rd party data insights. Improved contact-to-account linkage accuracy and enabled intent-based data (Idio) to advance account targeting.• *Marketing Automation* - Global owner of Eloqua marketing automation enablement and capabilities for B2B lead generation campaigns, marketing funnel, Account-Based Marketing foundations, & campaign attribution reporting.

Santa Clara, California, Us

Intel's Global Demand Center helps global marketers execute optimized marketing automation and nurture programs to increase lead generation and drive alignment between marketing and sales In this role, I work closely with Sales, Marketing, and IT to improve technology and business processes to get the most out of our marketing automation system (Oracle Eloqua) and Salesforce CRM to fuel innovative and effective marketing campaigns that drive sales.** 2016 Oracle / Eloqua Markie Nominee - Best Use of Audience Data **• Launched centralized Global Subscription Center, improving customer experience and privacy compliance. Drove use cases and objectives. Ratified requirements from 300+ global stakeholders. Partnered with 14 agencies to migrate 1.4 million users from 100+ different business engagement programs into a single front-end experience.• Implemented Contact Intelligence Platform (Leadspace) improving marketing automation segmentation and improving lead qualification conversion rates. Led marketing strategy, training, and testing.• Provide support and advisory for marketing automation campaigns ranging from simple one-off emails to recurring newsletters to complex trigger based nurture tactics utilizing dynamic content• Help shape demand generation campaign strategies and lead scoring methodologies• Establish and maintain scalable processes that ensure best practices in marketing automation and lead management• Evaluate new modern marketing technologies and add-on applications to improve and optimize marketing team performance• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization

San Diego , Ca, Us

Led and managed Cetera’s demand generation initiatives and tactically executed campaigns resulting in increased sales recruiting pipeline for 11 unique brands. Worked closely with Sales and IT to accelerate sales recruiting growth by defining, creating and executing various cross-channel marketing campaigns including online advertising, email, SEO, PPC, social, and CRM.• Oversaw design and development of first multi-brand, cross-channel marketing campaign using marketing automation, re-targeting, dynamic content, personalized video and predictive analytics to guide prospects of 6 brands through a customized, highly-relevant journey. Designed and managed program objectives, vendors, and project plan. Established group of stakeholders from major business units as key stakeholders to collaborate, support and share success. Resulted in a 300% increase in high-qualified leads.• Evaluated current marketing processes, objectives and statuses. Interviewed key stakeholders and presented recommendations to redirect resources and activities from weak areas to areas with greater potential for success.• Identified opportunities to improve sales operations and within CRM (Salesforce) for five separate sales organizations through a combination of strategy, solution design, and core technology execution. Negotiated vendor relations. Gained approval from senior executives to ensure support. Implemented cohesive sales and marketing reporting platform requiring heavy solution design spanning sales, marketing, and IT. Trained more than 20 sales users across multiple brands.• Designed and implemented new responsive (mobile-friendly) email and landing page templates, helping to increase click rates by 50%.• Winner: 2015 Oracle / Eloqua Markie Winner - Best Cross-Channel Marketing.

Sparks, Nv, Us

Developed and executed company-wide digital marketing campaigns including online advertising, websites, email marketing, SEO, and social media. Led global satellite operations to drive innovative marketing strategies using traditional and online advertising techniques. Managed marketing research team and outside agencies. Provided strategic oversight for marketing technology including marketing automation, CRM, websites, and digital content.• Led digital design team, development and product launch activities for Brita® Hydration Station leveraging online advertising, websites, and email. Resulted in a 178% YOY sales leads increase.• Oversaw the creation of new marketing research team providing customer insight and strategic business intelligence.• Led efforts to increase global marketing opps for EMEA, APAC, and LATAM• Identified need and launched the company’s CRM (Salesforce) to improve business processes, marketing effectiveness, sales operations and communications amongst senior executives. Designed and ran monthly meetings to share business initiatives. Oversaw solution design, implementation, and cross-functional training. Leveraged support from multiple business units to develop core objectives. Trained more than 50 team members in five months.

Sparks, Nv, Us

Planned, directed, and managed all interactive marketing efforts for an international safety solutions manufacturer. Developed effective creative marketing solutions from initial idea to final execution including websites, advertising, social media, email marketing, SEO, and demand generation (Eloqua). Managed outside agencies and creative intern team. • Oversaw design and development of two corporate website redesigns to increase sales. Built core objectives, chose vendors, established project plan and schedule. Leveraged group of senior executives from business units as key stakeholders to collaborate, support and share success.• Identified need and launched the first marketing automation system (Eloqua) to improve marketing activities company wide. Designed and ran monthly meetings to share business initiatives.• Created and executed marketing campaigns driving 370% growth in sales leads for a newly launched solutions-oriented business unit.

Reno, Nv, Us

Responsible for defining and developing online branding for 2010 University Website Redesign Project (unr.edu) and Nevada News Email Newsletter Project. Created wireframes, design comps and final design templates for new university homepage project launched in Q2 2010. Designed web user interface (UI) with an emphasis on unique content and conversion rate optimization.• Improved conversion rates for prospective student interest by 15%

Freelance interactive marketing professional providing online marketing services, copywriting, website CMS development, and HTML / CSS development. Comprehensive search engine marketing including SEO, pay-per-click management (PPC), link building, and social media integration.

Cary, North Carolina, Us

Extensive brand growth development and awareness. Website usability, copy development and maintenance with effective search engine marketing strategies. Growth-driven search engine optimization strategies and development. Quality lead generation through improved brand touch-points. Innovative web 2.0 strategies and implementation.

Provided agency strategy and execution of comprehensive search engine optimization (SEO) campaigns and website analysis for Fortune 1000 clients. Provided extensive website usability and architectural reporting. Worked with clients to initiate viral marketing, pay-per-click (PPC) campaigns, and link building.

M.B.A., Business Administration

B.S., Business Administration, Marketing Management