Rob Cross

Rob Cross Email and Phone Number

Head of Subscriptions and Personal Finance @ Yahoo Finance
San Francisco, CA, US
Rob Cross's Location
San Francisco, California, United States, United States
About Rob Cross

Accomplished General Management and Business Development executive with significant experience developing and executing programs to deliver results and grow revenue. P&L owner of a $130M business, growing ~40% y/y. Proven ability to identify opportunities, develop strategies, build operational plans and lead cross-functional teams through execution. Deep experience in high-growth B2C and B2B businesses across consumer digital, marketplaces and enterprise digital industries. Specialize in general management, creating revenue-generating relationships, marketing and growth, delivering go-to-market initiatives, strategic planning and mergers and acquisitions. Passionate about making an impact on the business trajectory, the team, our customers and the broader mission.

Rob Cross's Current Company Details
Yahoo Finance

Yahoo Finance

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Head of Subscriptions and Personal Finance
San Francisco, CA, US
Employees:
592
Rob Cross Work Experience Details
  • Yahoo Finance
    Head Of Subscriptions And Personal Finance
    Yahoo Finance
    San Francisco, Ca, Us
  • Rocket Money (Formerly Truebill)
    Coo
    Rocket Money (Formerly Truebill)
    San Francisco, Ca, Us
  • Rocket Money (Formerly Truebill)
    Coo
    Rocket Money (Formerly Truebill) Feb 2023 - Present
    Silver Spring, Maryland, Us
  • Nerdwallet
    General Manager, Consumer Loans
    Nerdwallet Mar 2017 - Aug 2022
    San Francisco, California, Us
    General Manager of the Consumer Loans business (mortgage loans, personal loans, student loans and auto loans), growing revenue to over $100M at ~40% y/y and owning the business P&L. I was responsible for developing the long-term business strategy and one-year operating plans, and executing our plans to deliver on both short-term and long-term commitments. I managed an 80 person cross-functional team of direct-line reports in Marketing, Product and Business Development and dotted-line reports in Engineering & Design, Editorial and G&A.
  • Gusto
    Sales At Gusto
    Gusto Feb 2016 - Oct 2016
    San Francisco, California, Us
    Our mission is to create a world where work empowers a better life. We’re making the most complicated, impersonal business tasks simple and personal. Imagine payroll that brings everyone peace of mind, HR that transforms work into a community, and benefits that help people plan for a better future. That’s what we’re building at Gusto.We were recently voted the #1 place to work in San Francisco. To learn more about life at Gusto, visit gusto.com/careers. We’re hiring in San Francisco and Denver!- Empower the 30 person Small Business and Channel Sales team
  • Zillow Group
    Vp, Marketing And Integration
    Zillow Group Feb 2015 - Nov 2015
    Seattle, Washington, Us
    Business-to-business marketing leadership for Zillow Group's Market Leader CRM and marketing business - Ran the seven-person Marketing Team, responsible for driving customer engagement, educational content and communications for Market Leader's 200K+ subscribers, delivering 115% of revenue targets- Led strategic and operational divestiture of the Market Leader business to Constellation Software
  • Trulia (Acquired By Zillow Group)
    Vp, Business Development And Integration
    Trulia (Acquired By Zillow Group) Jun 2013 - Feb 2015
    San Francisco, Ca, Us
    Strategy, operations and business development, post IPO and through the Zillow Group acquisition- Led strategic and operational integration across all B2B functions for Trulia's subsidiary Market Leader, a CRM and marketing platform with 200K+ users, $60M in revenue and 150 employees- Led Trulia's eight-person Business Development Team, signing, implementing and managing strategic partnerships for organic and paid audience growth, B2B co-marketing and platform content licensing- Increased organic audience by 5% by designing and executing a long-tail, local SEO program- Member of Trulia’s Senior Management Team
  • Trulia (Acquired By Zillow Group)
    Senior Director Of Business Development
    Trulia (Acquired By Zillow Group) 2010 - May 2013
    San Francisco, Ca, Us
    - Led Trulia's $355M acquisition of Market Leader, a real estate B2B CRM and marketing platform, including developing the acquisition thesis and business integration strategy, as well as managing due diligence- Led Trulia's four-person Business Development team, signing, implementing and managing strategic partnerships for organic and paid audience growth, technology licensing and B2B co-marketing and content- Ran Trulia's M&A strategy and process, evaluating over 40 potential acquisitions and strategic partners
  • Trulia (Acquired By Zillow Group)
    Director Of Business Development
    Trulia (Acquired By Zillow Group) Jan 2008 - 2010
    San Francisco, Ca, Us
    - Managed Trulia's mobile business, launching the first iPhone, iPad and Android apps and mobile website to grow mobile usage to 15% of total by early 2011- Grew Trulia’s audience by 10% by signing, implementing and managing traffic and marketing partnerships with leading consumer brands like CNN, Washington Post and Houzz- Increased long-tail SEO through distribution of Trulia content via Trulia's API and widget platform
  • Ebay
    Senior Manager
    Ebay Aug 2004 - Dec 2007
    San Jose, Ca, Us
    - Delivered $1.5M in direct revenue through partnerships with eBay’s largest third-party developers- Defined and launched programs to enable third-party developers to build web, desktop and mobile applications using eBay’s bidding API, including monetization through eBay’s Affiliate Program- Launched eBay buyer-focused marketing integrations with Mpire, ChannelAdvisor and TheFind.com and seller-focused inventory integrations with Microsoft, OrderMotion and Ztail- Grew eBay SEM channel revenue by $11M by designing, planning and implementing B2C programs with Yahoo! Search Marketing- Business development manager and P&L owner for five e-commerce partnerships in search marketing and comparison shopping segments, generating over $33M in eBay revenue annually- Designed, planned and launched cross-functional SEO program with Google, forecasted to grow channel revenue by 25%
  • Accenture
    Project Manager
    Accenture 1996 - 2002
    Dublin 2, Ie
    - Led seven-person cross-functional team for $35M annual revenue project at global financial services client. Reduced test preparation time by 15% by developing new best practices- Created and managed strategic alliance relationships with software vendors and developed market positioning and business plans for $4M Accenture digital commerce product

Rob Cross Skills

Product Management Business Development Strategic Partnerships Strategy E Commerce Mergers And Acquisitions Crm Emerging Technologies Email Marketing Analytics Marketing Online Advertising Product Marketing Leadership Online Marketing Acquistions Entrepreneurship Mobile Applications Saas New Business Development Customer Acquisition Selling Business Strategy Lead Generation Seo Marketing Strategy Sem Salesforce.com

Rob Cross Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Marketing
  • University Of Arizona
    University Of Arizona
    Business

Frequently Asked Questions about Rob Cross

What company does Rob Cross work for?

Rob Cross works for Yahoo Finance

What is Rob Cross's role at the current company?

Rob Cross's current role is Head of Subscriptions and Personal Finance.

What is Rob Cross's email address?

Rob Cross's email address is rc****@****let.com

What is Rob Cross's direct phone number?

Rob Cross's direct phone number is +160230*****

What schools did Rob Cross attend?

Rob Cross attended Northwestern University - Kellogg School Of Management, University Of Arizona.

What skills is Rob Cross known for?

Rob Cross has skills like Product Management, Business Development, Strategic Partnerships, Strategy, E Commerce, Mergers And Acquisitions, Crm, Emerging Technologies, Email Marketing, Analytics, Marketing, Online Advertising.

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