Rob Van Der Heijden is a Marketing Lead BeNeLux at Royal Canin. He is proficient in English, Dutch and German. Colleagues describe him as "It has been an real honor to work with Rob. We have acted as partners during the last 2 years, learning from each other day after day thanks to transparency & trust. Rob has an amazing capacity to communicate efficiently and thus, to commit people behind ambitious roadmaps & objectives. He is able to adapt his style to the audience (central/local/top management/junior/customer/external stakeholders…) and always takes into consideration your stakes. He showed a great capacity to deal with ambiguity and manage perfectly the blurring zones ; even in this context, he has been a perfect story teller. Rob is a hybrid person, really customers and performances oriented with a great marketing flair. He is this kind of aspirational person for who you love working for/with. I recommend Rob for top management jobs." and "The Shimano Service Project was stuck and had no direction, fundamentals, and/or execution plan until Rob hit Shimano. In a somehow reluctant environment, Rob pioneered and was able to structure, to build up, and make Shimano and its network believe, not only in the SSC idea but in its key relevance for the future of the cycling industry. Ever since, the SSC thrust was multiplied by Rob and his team and always under his inspiration, management, and boldness. Making this happen in a big company means, in addition, having the required skills to sell the SSC belief internally. Rob's spirit of innovation, focus, a clear mind, ideas, and knowledge happened to become the key factors that helped us to boost one of the most important developments that will ensure the prevalence of Shimano in the cycling arena. Not outstanding the human Rob behind the professional Rob would have been as unfair as mistaken on my side. Working along with him became an opportunity and considering myself his friend, an honor. Shimano, the SSC network and I owe Rob a lot."