Responsible for leading development and growth of GapMaps global Data-As-A-Service (DaaS) business across key global markets including Australia, Asia, Middle East and North America. DaaS provides business and enterprise customers globally with self-service access to granular and high quality Point-of-Interest (POI) and Demographics data and insights needed to fast-track and strengthen location decision-making utilising new channels to market such as the AWS Data Exchange.

Responsible for development and execution of the global marketing strategy for GapMaps with focus on key growth markets such as North America. Also leading the development of GapMaps Data-As-A Service proposition and GTM strategy to generate new revenue streams for the business which includes partnering with AWS to launch these products through the AWS Marketplace.

Gapmaps is a privately owned B2B SaaS business which helps business and enterprise customers in over 25 countries make more informed location decisions based on the most up to date government, economic and psychographic data via a cloud based platform called GapMaps Live. I led a small team responsible for building and executing the global marketing strategy to help the business achieve it's global growth and retention targets. This included introduction of base management activities to increase client engagement & retention such as development of monthly retail network reports across multiple industry sectors, new product feature releases and webinars to share new data-led insights. I also lead PR / brand awareness and acquisition activities to drive quality leads into the global business development teams including digital campaigns and participation at key industry events, development of content/collateral to attract and nurture prospects through the sales cycle. I also successfully introduced a range of Martech solutions to automate lead management and nurture journeys (Pipedrive CRM, Autopilot, Zapier); partnered with 3rd party lead management providers to help build our sales pipeline in core markets and onboarded digital / PR agencies to establish brand awareness in new markets.

As General Manager of Enterprise Products and Marketing, I was responsible for leading the Mobile, Internet/ Data, IP Voice (BizPhone /SIP Voice) and IoT portfolios within the TPG SMB, Enterprise and Government segments (~$640m P&L) plus build/ execute a roadmap to deliver new propositions to win market share including SD-WAN, 4G Mobile Backup and Managed Firewall. In addition, I was responsible for building a new marketing function / capabilities needed to support acquisition and base management programs across SMB and Enterprise. In a few short months we completed a datawash to identify business customers across all TPG Telecom business brands, commenced fixed and mobile cross -sell campaigns, launched always on digital campaigns with focus on nbn Enterprise Ethernet (TPG was the #1 seller from Aug 2020 – Mar 2021), led engagement with Salesforce and on-boarding of implementation partner to deploy Pardot to enable more streamlined and scalable base management programs plus led a qualitative research project to identify the preferred business brand

TasmaNet enables Australian enterprise with access to nbn Enterprise Ethernet: superfast, reliable, affordable internet available at over 1m sites nationally. TasmaNet also provides best-in-class technology solutions including Firewall-as-a-Service, private and public cloud, O365, backup and Managed Private Network to securely connect multiple sites nationally or globally.In under 12 months I stood up a brand new marketing, lead generation and comms function with a focus on educating business, enterprise and government organisations across multiple industry sectors on how fast, reliable and affordable Internet through nbn Enterprise Ethernet can enhance productivity and stimulate growth. Some key achievements in this time include: - Built marketing and lead generation function (SEM, paid social, LinkedIn/Telemarketing/Email) which delivered $5M+ enterprise sales pipeline for nbn Enterprise Ethernet driven with a limited budget.- Launched video case studies with Catholic Education Tasmania, MyTyreSite and Tsimos Commercial Real estate. Over 120k video plays on Facebook, 1.89% CTR which is x2 Facebook benchmark standard and 43k on YouTube re-targeting and media exposure through nbn website, ITWire, Comms Day and related tech media.- Over 14k clicks from nbn Enterprise Ethernet SEM activity with avg 2-3% click through rate, $5-$6 cost-per-click and 10% goal conversion. Over 1k business/enterprise leads generated through digital/ paid social.- Led successful implementation of Microsoft Dynamics CRM for lead / base management.- Achieved Enterprise Ethernet sales targets to claim back over $200k of nbn funds.- Uplifted website capabilities to include 'The Hub' - single location for thought leadership, case studies and news, Web chat for pre-sales support (800 conversations with avg 2 min response) and Solutions finder making it easier for businesses of all sizes to find the right technology solutions.

The Digitisation program is one of the top strategic pillars for Telstra to radically improve customer experience and reduce cost across consumer, small business and enterprise segments with a $3b investment in new technology stacks to FY22. Responsible for leading an agile end-to-end design team tasked with re-imagining the customer experience for Telstra's $2b Global Connectivity and Networks portfolio and defining prioritised backlog of requirements/user stories for delivery teams to enable modular products which address key painpoints across the customer journey (quoting, ordering, billing, service and support). The GCN digitisation team was also one of the first agile teams formed in Telstra as part of the company-wide transition to pilot agile ways of working.Key Achievements:- NBN Access module delivered for Telstra's Connected Workplace offer (Australia's first "per seat" Whole of business bundling construct targeting SMB which removed 27 manual steps, 5 systems people use and 60 mins effort reduction across the order-to-activate process.- Completed customer journey mapping for Telstra Internet Direct and IPVPN portfolio to identify priority design topics in FY20 (eg. Single truck-roll for carriage and router orders, ability to remotely test & diagnose faults, Self service capability to track order status, raise support tickets). - Gained cross-company executive sponsorship for FY20 funding required to deliver Telstra Internet Direct and IPVPN products in new IT stack.

Responsible for a $30M Managed Wi-Fi P&L that included Cisco Wi-Fi deployments for Tier 1 accounts with more advanced security requirements (Banking, Government) and simple Wi-Fi deployments for SMB/Mid-Market via Meraki backed by a Telstra Managed Service (proactive/reactive). I was tasked with driving portfolio growth of Cisco Meraki stack that includes Wi-Fi, Switches, Routers, Security appliances, SD-WAN and Video Cameras which enables customers to configure themselves via a single cloud based dashboard or outsource to Telstra to proactively/reactively manage on their behalf. Key Achievements:- Delivered 100% YoY portfolio growth in 12 months through driving adoption of Meraki full stack (Wi-Fi Access Points, Routers, Security, SD-WAN) and bundling Meraki MX router with core carriage (Telstra Internet Direct -50M Fibre) through targeted indirect channel partners which delivered incremental revenue of $5M per annum/ $15M over 36 months). - First Australian carrier to launch embedded 4G LTE enabled Meraki router supporting customer need for mobile backup capability should they experience issues on the fixed network. Also first to deliver Managed SD-WAN which included Meraki.- Introduced advanced Meraki SLA options for customers that required break-fix support within 5 hours, next business day or 24 hours addressing requirement from key Tier 1 accounts.

Responsible for building a new mobile applications product and offer development team tasked with driving penetration of Connected Tablets in SMB and Enterprise through on-boarding leading mobile applications and custom app development partners plus launching differentiated offers and bundles. I was also given responsibility to manage the $30M Telstra Messaging P&L that included Telstra Integrated Messaging and Whispir product portfolios. Key Achievements:- Led 3+ month strategy project with Bain Consulting to identify Where to Play (key markets to target), How to Win (what does a successful offer/ proposition look like) and How to Execute (what channels do we execute through, how do we sell to and support customers) which received GMD level endorsement across products and Telstra Business. - Increased connected tablet attach rate from 10% to 30% for customers that adopted recommended mobile apps.- On-boarded 4 key custom app development partners (WSP, Tigerspike, Readify, Alive). Delivered ~$20M p.a revenue by Y2.- On-boarded Docusign as key strategic partner (negotiated favourable commercial outcomes for Telstra including SMB exclusivity and integration into Telstra Apps Marketplace). Also helped facilitate internal adoption of Docusign within Telstra. - Enabled ~80 Telstra Business Centres to sell mobile applications – training, channel roadshows, additional strategic incentives/ multipliers. - Built differentiated propositions for Messaging portfolio (Whisper) to drive adoption in key verticals (eg. Crisis communications – education) and development of Messaging APIs.

Responsible for development and launch of new Telstra Mobile Broadband offers, plans and product enhancement initiatives across Telstra Business segment (Small Business and Mid-Market)Responsibilities: - Develop and execute new pricing plans and offers supported by compelling value propositions to help achieve Telstra Mobile Broadband revenue and SIO targets utilising insights from customer/channel, competitor intelligence and segment teams.- Lead end to end GTM (business case, pricing, channel comms/ commissioning, collateral) for new pricing/ products / offers / devices.- Develop ATL / BTL tactical offers and bundles.- Manage channel enablement – training / support.- Vendor Management – negotiate commercials & Joint Marketing fund program spend.- Conduct Market Research with customers/channels to identify gaps to help prioritise new product/offer development including pilots.- Lifecycle Management / Product exits & migrationsKey Achievements: - Successfully launched Australia’s first commercial 4G Long Term Evolution (LTE) Mobile Broadband devices into Telstra Business.- On-boarded 2 pre-packaged mobile applications into Telstra T-Suite (Canvas, GeoOp) targeting Small Business - increased attach rate of connected Tablets from <10% to ~30%. - Launched Telstra Mobile Broadband Shared Data Plans- achieved ~40% share of TMB connections and higher ARPU than non-share plans.

Responsible for development and launch of strategic and tactical marketing initiatives within Mobility category in Telstra Business including mobiles, wireless broadband and wireless data products (eg. Mobile email). Develop and execute new pricing plans and offers supported by compelling value propositions to help achieve Business Mobility revenue and SIO targets utilising insights from customer/channel, competitor intelligence and segment teams.

Analyse new and emerging trends and understand their impact on capability & infrastructure needs for the future. Provide business & technical support required for decision making and strategic direction setting. Support the preparation of the underlying case for change and prioritisation of major initiatives and strategic improvement opportunities within an overall transformation program of work.