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Rare combination of marketing savvy, solid technical background, proven sales skills, and extensive industry experience.25+ years of corporate/product marketing and general management leadership in B2B enterprise software, internet/SaaS, and IT services firms. Executive roles with several dynamic venture-funded startups are balanced by experience in building and managing larger teams within established international companies. Hands-on and team-oriented; proficient at holistic marketing that integrates disciplined cross-departmental strategic planning, decisive tactical execution, and closed-loop performance analysis.Skilled at quickly mastering new technologies and markets to create compelling positioning, product requirements, and ‘go-to-market’ strategies driven by customer needs. Articulate presenter and storyteller, able to establish credibility with customers, employees, investors, and press/analysts.Extensive direct sales experience, with consistent over-quota performance in early-career sales management and technical presales positions. Broad industry domain knowledge includes SaaS; application development tools; IT security; identity and access management (IdAM); IT service management (ITSM); business intelligence; ERP and enterprise applications; IBM mainframe systems; digital transformation; application migration and modernization; and R&D management.Other Specialties: Product marketing; product management; branding and positioning; market segmentation; competitive analysis; product launch; demand generation; content marketing; partnering and channel marketing; digital marketing; P&L management; venture capital fund-raising; product management; business development; marketing communications; PR, analyst, and influencer relations; sales enablement and collateral development.
The Synoptic Group Llc
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Co-Founder And PrincipalThe Synoptic Group Llc 2009 - PresentWashington D.C. Metro AreaWe provide strategic consulting and project management services, primarily to DoD and Federal agencies, integrators, and related software product vendors. TSG assists organizations embarking on digital transformations, including the adoption of new network and application architectures such as SOA, SaaS, and cloud computing; and helps to define the IT security and governance strategies needed to reduce risk and ensure compliance with DoD and other standards. We also provide marketing, business… Show more We provide strategic consulting and project management services, primarily to DoD and Federal agencies, integrators, and related software product vendors. TSG assists organizations embarking on digital transformations, including the adoption of new network and application architectures such as SOA, SaaS, and cloud computing; and helps to define the IT security and governance strategies needed to reduce risk and ensure compliance with DoD and other standards. We also provide marketing, business development/partnering, and product consulting services to emerging software and IT services firms targeting these areas. Show less
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Independent Sales & Marketing ConsultantSelf-Employed 2007 - 2009Washington D.C. Metro AreaDeveloped product requirements, positioning, messaging, and related collateral for a Federal government prime contractor. Created new packaged product offerings that combined products from multiple third-party partners with consulting and delivery services to provide end-to-end solutions for internet and application security, performance, and integrity.Led worldwide sales and marketing for a new series of professional training programs with noted tech visionary Dion Hinchcliffe. Grew… Show more Developed product requirements, positioning, messaging, and related collateral for a Federal government prime contractor. Created new packaged product offerings that combined products from multiple third-party partners with consulting and delivery services to provide end-to-end solutions for internet and application security, performance, and integrity.Led worldwide sales and marketing for a new series of professional training programs with noted tech visionary Dion Hinchcliffe. Grew average per-session revenue by 50% through online marketing/lead generation programs and sponsorships with IBM and other software/consulting firms.Partnered with a former superior from Software AG to create marketing and PR programs for a leading Korean supplier of legacy modernization software and rehosting services making its initial entry into the U.S. market. Show less
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Vp MarketingJackbe Corporation Dec 2005 - Oct 2006Chevy Chase, MdThis VC-backed Internet startup, subsequently acquired by Software AG, offered a product suite for building SOA-based enterprise ‘mashups’ that increased operational awareness by integrating data from multiple distributed services into real-time visual dashboards. Performed market and competitive analysis, created clearly differentiated strategic positioning and messaging, developed all-new corporate website, and refined inbound lead generation campaigns using PPC advertising, content marketing… Show more This VC-backed Internet startup, subsequently acquired by Software AG, offered a product suite for building SOA-based enterprise ‘mashups’ that increased operational awareness by integrating data from multiple distributed services into real-time visual dashboards. Performed market and competitive analysis, created clearly differentiated strategic positioning and messaging, developed all-new corporate website, and refined inbound lead generation campaigns using PPC advertising, content marketing and online webinars. Implemented aggressive PR and thought leadership programs for market education and brand visibility. Extensive resulting media coverage helped to firmly establish JackBe’s leadership position within a brand-new industry segment. Show less -
Independent Mktg/Mgmt ConsultantSelf-Employed Apr 2005 - Dec 2005Washington D.C. Metro AreaServed as acting VP of marketing for eStara, the world's largest provider of SaaS-based VoIP click-to-call and call tracking services that improve conversion rates on large B2C websites. eStara also powers "pay-per-call" initiatives for leading directory and search engine publishers. Left when eStara was acquired by ATG (Art Technology Group).Also provided marketing consulting for eko systems, a provider of advanced perioperative clinical information management systems (PCIMS) --… Show more Served as acting VP of marketing for eStara, the world's largest provider of SaaS-based VoIP click-to-call and call tracking services that improve conversion rates on large B2C websites. eStara also powers "pay-per-call" initiatives for leading directory and search engine publishers. Left when eStara was acquired by ATG (Art Technology Group).Also provided marketing consulting for eko systems, a provider of advanced perioperative clinical information management systems (PCIMS) -- hardware/software solutions that automate the surgical care areas within large hospitals. Created an all-new company/product overview brochure in record time for use at the annual HIMSS Global Healthcare Conference. Show less
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Vp MarketingArtinsoft Nov 2003 - Jan 2005ArtinSoft is a leader in automated software migration products and services, with Microsoft as its largest OEM customer and a minority investor. Helped launch the company's U.S. direct sales and marketing operations, with an emphasis on demand generation and developing our partnering relationships with Microsoft's corporate and field offices nationwide. -
Vp MarketingInfinium Software Sep 2002 - Jan 2003Dulles, VaInfinium was a $75mm public company delivering ERP, HR, CRM, and CPM applications for mid-market firms, later acquired by SSA Global. I managed all marketing activities with an emphasis on lead generation and PR/communications programs.
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Vp MarketingIntersect Software Corporation Jan 2001 - Sep 2002Dulles, VaExecuted all strategic and tactical marketing for CrossPoint, an enterprise application to improve the efficiency of R&D in large product companies. Created local and national visibility through aggressive company and product launches; assisted in generating $18.4 million in second round VC funding.
Rob Vonderhaar Skills
Rob Vonderhaar Education Details
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Business, Mass Communications, Computer Engineering
Frequently Asked Questions about Rob Vonderhaar
What company does Rob Vonderhaar work for?
Rob Vonderhaar works for The Synoptic Group Llc
What is Rob Vonderhaar's role at the current company?
Rob Vonderhaar's current role is Senior Technology Marketing, Sales and Product Executive.
What is Rob Vonderhaar's email address?
Rob Vonderhaar's email address is ro****@****der.com
What is Rob Vonderhaar's direct phone number?
Rob Vonderhaar's direct phone number is +157121*****
What schools did Rob Vonderhaar attend?
Rob Vonderhaar attended University Of Michigan.
What skills is Rob Vonderhaar known for?
Rob Vonderhaar has skills like Saas, Enterprise Software, Start Ups, Product Marketing, Cloud Computing, Strategy, Product Management, Business Intelligence, Management, Crm, Business Development, Direct Sales.
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