Rare combination of marketing savvy, solid technical background, proven sales skills, and extensive industry experience.25+ years of corporate/product marketing and general management leadership in B2B enterprise software, internet/SaaS, and IT services firms. Executive roles with several dynamic venture-funded startups are balanced by experience in building and managing larger teams within established international companies. Hands-on and team-oriented; proficient at holistic marketing that integrates disciplined cross-departmental strategic planning, decisive tactical execution, and closed-loop performance analysis.Skilled at quickly mastering new technologies and markets to create compelling positioning, product requirements, and ‘go-to-market’ strategies driven by customer needs. Articulate presenter and storyteller, able to establish credibility with customers, employees, investors, and press/analysts.Extensive direct sales experience, with consistent over-quota performance in early-career sales management and technical presales positions. Broad industry domain knowledge includes SaaS; application development tools; IT security; identity and access management (IdAM); IT service management (ITSM); business intelligence; ERP and enterprise applications; IBM mainframe systems; digital transformation; application migration and modernization; and R&D management.Other Specialties: Product marketing; product management; branding and positioning; market segmentation; competitive analysis; product launch; demand generation; content marketing; partnering and channel marketing; digital marketing; P&L management; venture capital fund-raising; product management; business development; marketing communications; PR, analyst, and influencer relations; sales enablement and collateral development.
Listed skills include Saas, Enterprise Software, Start Ups, Product Marketing, and 45 others.