Rob Vongxay Email & Phone Number

Canada

- Drove Canadian market growth by partnering with national retailers such as Staples, Best Buy, Home Depot, and London Drugs, achieving over $25 million in annual revenue.- Developed 360 marketing strategies for retail partners, transforming over 1,000 locations into shopper destinations.- Utilized customer insights to tailor marketing approaches, enhancing engagement and sales across various channels.- Led creative direction for all advertising and marketing activities, optimizing product pages, and increasing retailer IDQ scores from 72% to 90%+ using platforms like Salsify, Syndigo, and Bazaarvoice.- Boosted revenue by $2 million through effective merchandising displays and managed Amazon marketing programs, generating over $300K in sales with a 10.5 ROAS.- Managed PR agency efforts, resulting in 150+ media features, 250M impressions, and a 5-point increase in unaided awareness.- Scaled Cricut Canada social media channels to over 50K organic followers in one year.- Collaborated with 100+ Canadian influencers, reaching over 20M viewers through authentic storytelling.- Executed multiple customer-facing events, engaging 6,000+ attendees, and fostering ongoing social interactions.- Managed an annual marketing budget exceeding $2M, optimizing allocation, and tracking performance.- Awarded Staples Canada 2022 Sales and Marketing Vendor of the Year and recognized as Cricut Rising Star in 2022.

Kitchener, Ontario, Canada

- Created engaging events showcasing Sony Xperia’s video camera features through a film festival in collaboration with the Academy of Arts University. recognized as best practice and replicated in Japan.- Developed experiential events for Sony at Cine Gear and the Spiderman No Way Home red carpet event.- Crafted an experiential listening experience for Sony 360 Reality Audio at COMPLEXCON.- Fully produced an animated social media infographic video campaign for American Giant, to highlight their philosophy of Durable not Disposable, Less not More and Simple not Complicated

Toronto

• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition. • Communicated value and position to the internal sales team and developed tools to support selling process. • Drove marketing initiatives to increase product visibility, consumer interest and education and reason to purchase. • Launched, developed, managed, executed and analyzed all social media marketing strategies.• Spearheaded campaigns on social media platforms for North America to the to 600k+ followers on Facebook and Instagram.• Content creator and spokesperson for Sony Mobile North America Social Media channels. Nominated to be spokesperson for Global Social team at major conventions, Public Relations product briefings and media interviews. • Developed and presented product portfolio sell-in pitches to mobile carriers’ partners and retailers in North America, resulting in increased product ranging and awareness. • Managed multimillion-dollar marketing budget strategies and allocation which delivered ROI for marketing and sales objectives.• Developed quarterly Go-To-Market and Partnership Marketing programs to create synergies between content, product and communication.• Developed, pitched and executed a national Co-Marketing brand campaign to promote Xperia’s big screen entertainment with Spiderman: Homecoming with Freedom Mobile, resulting in a 77% Sony Mobile revenue increase at Freedom Mobile.

Toronto, Ontario, Canada

• Created channel training platforms resulting in highest transfer of knowledge and retention across channel representatives nationally. • Commended by carriers for having the most informative channel product training programs among all manufacturers.• Recognized by global marketing team for best-in-class product training programs by educating through engaging and entertaining experiences. • Selected by the global events team to manage and train booth staff for international trade show events in Las Vegas and Barcelona, each year for three years. Product presentations were rated as highly compelling and engaging.• Collaborated with carriers and retail partners to create experiential merchandise displays that was highly visible, and demonstrated features and benefits of new technology, including waterproof, NFC, and super slow-motion.• Collaborated and supported sales team to develop sales strategies and channel programs to achieve business targets within annual channel budgets of $3M+.

Toronto, Canada Area

• Maintain active relationships with key retail, dealer and carrier partners, proactively addressing business issues and identifying ways to maximize value and achieving sales objectives for both parties• Increased sales revenue and distribution across the product portfolio to both existing and prospective retailers and dealers, accounting for 28% of total sales.• Created incentive programs that drove incremental sales, exceeding targets by 29%, and relaunched wireless phones/accessories with in-store domination and interactive demos in 53 Sony Store locations.

Toronto

• Consistently exceeded quarterly targets, notably achieving record quarters in 2007 and becoming the first to first to receive the Representative of the Quarter award. Achieved highest ROI within the national Sony Ericsson sales team and stayed in top 15 sales representative nationally for 18 successive months.• Managed relationships between carriers, retailers and dealers, accounting for 27% of total national sales, and developed ‘The Inner Circle’ program to increase exposure and sales of handsets and accessories, resulting in 10% market share growth for participating stores.