Rob Wardale Email & Phone Number

United Kingdom

Working with inspired and inspirational people to spread the word about cold water immersion. A hybrid role that covers strategy, planning and writing content to drive consistency and strategic focus across the full brand experience.

Leeds, England, United Kingdom

Leeds, England, United Kingdom

MA-HOME. 400 creative specialists. Fully integrated. Fully connected. Across the work. Across the world. We build brands for real people. That live and last in the real world. We’re proud to be a Google Partner and a Meta Business Partner too.

Leeds, United Kingdom

IMA-HOME. 400 creative specialists. Fully integrated. Fully connected. Across the work. Across the world. We build brands for real people. That live and last in the real world. We’re proud to be a Google Partner and a Meta Business Partner too.

Leeds, England, United Kingdom

By The Canal. In Leeds.

Right then... what do I do at First10?Tricky one that. I scratch my head quite a bit. I moan about the music. I listen. A lot. I talk. Quite a bit. I write lots of words. Lots of lots of keynotes and strategy docs. I run workshops. I brief designers and writers and animators. I try to work out whether the boss calling me a brand swiss army knife is a compliment. I talk to a lot of clients in a lot of different places. I talk to them about brand, and meaning, and purpose and narrative. I try to be useful to them by helping them create stuff that'll be useful to others.Since starting at First 10 the specifics of my role have changed regularly. The bullets below nicely sum up where we're at currently…Working as lead writer on key projects and campaignsWorking with the head of brand experience and account directors on campaign strategy and creative executionWorking with UX teams to deliver brand comms strategy across the campaign and/or brand experienceWorking with the content team to set the style and tone of key projects Working with content to ensure all output is aligned to strategy, accurate and adheres to the high standardsWorking with content and design teams to ensure that strategy and proposition is brought to life consistently and coherently across the experienceWriting animation scripts and working with designers and animators to bring the story to lifeWorking with design and UX teams to shape the customer journey and experience in line with audience insight and brand purposeHelping to frame BX workshops, presentations and pitchesWorking on brand comms hierarchy documentation for clients and for First 10Advising people on the use of apostrophes, telling them to read more novels and getting them to use less words

Wherever I Am

I helped set up the company, created a clear and cohesive brand expression, helped to direct the creative presence across all platforms worldwide, and offered consultancy services to the senior team with wider business and marketing strategy.

As well as working with First 10 on a regular basis on brand and content projects, I did a lot of work with i-to-i, and members of the TUI Sports Travel division. The vast majority of which revolved around developing tone of voice guidelines and helping to develop and express them in new site builds and email communications.

I worked primarily on direct response (DM, mobile and email) campaigns and site content for ASDA, GE and Barker and Stonehouse.

I started out as a copywriter with i-to-i before making the move up to head of brand and copy overseeing the creation and style of all creative work. The role involved managing a team of writers, and working with designers and developers to keep the site up to date and create sales and brand campaigns across multiple channels.