Rob W. Email & Phone Number

United Kingdom

Willington, England, United Kingdom

Derbyshire, England, United Kingdom

Nottingham, United Kingdom

Castle Donington

Responsibilities:- Web/UI/UX development (customer journey + landing page optimisation)- Management of corporate Google, Bing & Facebook PPC advertising- Social media management (Facebook, Twitter, LinkedIn, Instagram and Pinterest)- Landing page creation and optimisation via 'UnBounce'- Brand management (re-branding to Obsidian Programme)- Design/layout/creation of new marketing collateral (brochures, POS, newsletters, stationery)- Email marketing to new (promotions) and existing customers (weekly newsletter + promotions)- Marketing automation via Zoho Campaigns to new customers- New content creation for marketing automation- CRM design, build and implementation of corporate system (Zoho CRM)- Website maintenance and optimisation (Wordpress, WooCommerce and OpenCart)- Affiliate marketing (set up new affiliate programme via affiliatly.com)- SEO (on and offline)

Worcester, United Kingdom

Approachable, professional and full service marketing consultancy, based in Worcestershire, UK. Services include:- Marketing consultancy- Strategy- Brand management- UX / UI management- Online marketing- PR and events- Online PR distribution and optimisation- PPC / SEO management - Awards submission- Social media auditing, scanning and strategy- Integrated marketing communications

Bidford On Avon, Warwickshire

InsideOrganics is a manufacturer and distributor of the finest and purest organic raw foods. Each product is chosen for its high quality and above all organic nature to ensure that you are receiving the best possible.Services provided:- Marketing strategy- Social media audit to identify key influencers, competitors, websites and keywords- Proactive social media and on line scanning to identify real time opportunities and threats- Brand advice and consultancy (product launch)- Sales pipeline / CRM creation and management- Trade show planning and execution- Email marketing- Website management- SEO- PPC: Google and Facebook- Google Analytics set up and management- New marketing collateral creation: advertisements; DM; sales brochures and business cards - Account management and general administrative supporthttp://www.insideorganics.co.uk/http://www.rawlicious.eu/

Worcester, United Kingdom

Postcode Anywhere is the leading provider of ‘what’s your postcode?’ technology used to find and validate addresses on ecommerce websites, and contact management systems.Major accomplishments;Devised and executed continuous marketing initiatives to attract, retain and develop UK and international customer base through direct, reseller and integration channels – achieving year-on-year sales growth of 20-30%. Achieved 65% share of UK e-commerce sector within four years. Devised annual strategy for UK and international trade events. £250k annual budget. Negotiated price and additional value ads; sponsorship, branding and public speaking opportunities. Liaised with design team for branding, collateral and merchandising requirements. Evaluated and selected principle trade stand provider.Launched first major update to address look-up software in 10 years, Capture+ (Google-style address finder) at the UK’s largest trade show for ecommerce, Internet World (April 2012). Conducted integrated marketing and PR campaigns to raise awareness and attract visitors to engage with product by integrating social media, email marketing, sponsorship and advertising channels. Managed development and ongoing maintenance of website via in-house CMS (content management system), increasing targeted B2B visitors; registrations and conversion rates.Email: rob@robw.biz for a complete job description and professional CV.

Alvechurch, Worcestershire, Uk

International manufacturer and supplier of sports and leisure products through its portfolio of online shopping portals – The Sports HQ, Golfballs.co.uk and GolfandSports.com, based in Worcestershire, UK and Palm Springs, California. Overall responsibility of the marketing / pr activity for UK and US operations.Planning and implementing all online and offline strategy to maximize the effectiveness of marketing activities – including: Search Engine Optimization (SEO), Pay-per-Click (PPC) and Affiliate Marketing, direct e-Marketing and online PR.Production of a new offline Marketing strategy including all editorial, advertising and PR activities with leading golf and sports magazines – including the negotiation of editorial coverage.Development of a Marketing strategy to generate new business and existing customer retention – including the management of an existing database of over 130,000 customers.Accountability of all marketing resources according to agreed budgets.Regular contribution to formulation of policy and strategy as a member of the senior management team. Maintenance of administration and relevant reporting and planning systems for all online and offline marketing activities.Full accountability of management and financial information for the Marketing department.Management of external print / design agencies from proof to sign-off stages.Ongoing maintenance, development and protection of corporate image to develop the company's brands via consistent marketing communications and intellectual property management.Accountability for monthly sales targets across all sales channels including Website, Ebay and Amazon stores.Preparation of sales / marketing performance reports for weekly sales meeting of which the marketing manager is responsible for chairing.

Evesham, Worcestershire, Uk

Management of UK Website – including all copy writing, HTML and image manipulation using Photoshop CS9 and Dreamweaver.Design, creation and deployment of regular e-newsletter to registered customers.Interactive Product CD: managed from brief through to production, Shimano UK’s first Interactive CD was launched in December 2006.Online Warranty Registration: launch of a dedicated UK after sales website to generate a saving of 90% in total production costs.Full responsibility for the production of all Marketing and Sales literature.Annual Product Catalogue: I have overseen production of the annual product catalogue to deadline and within budgetary constraints.Photo Shoots: organisation and coordination of photo shoots and filming for product catalogue and website downloads.Marketing Database: conception and management of a UK media coverage database.Management of annual Press Launch to over 20 angling journalists. Product Awareness Training: organisation of awareness days to educate media, dealerships and sales representatives of latest product development, concepts and technologies.Daily press liaison with over 30 members of the angling media.Editorial Review Schedules: developed a series of editorial review schedules with angling publications.Shimano Showroom: designed layout and construction of first UK showroom.Organising and participating in all industry and consumer exhibitions and trade shows, including: the national Go Fishing Show and company trade shows.Communicating design briefs to external contractors as well as coordinating expo stand layout and collateral; POS, data capture cards, roller banners, bags and Shimano shop.Conducting regular Market Research with key stakeholders.Closely working with all European Counterparts to ensure consistent and timely delivery of Europe-wide initiatives.Forging and maintaining relationships with key stakeholders such as members of the press, consultants and European counterparts.

Worcester, United Kingdom

OpenGI is the UK and Ireland’s leading supplier of IT solutions (hardware, software and services) to insurance brokers.Key tasks within the role included:Translating communication needs from briefs into campaigns and effective output methods.Organising the control, timing and delivery of campaign activities to relevant audience groups.Measuring the effectiveness of campaign activities through appropriate feedback mechanisms.Monitoring of communications by customers, competitors, insurers and other market voices to benchmark Misys’ campaign effectiveness.Collation of communications examples/quotes to establish an information pool within the marketing function for use in business planning.Preparation of internal communications providing analysis, commentary and opinion in support of departmental planning.Analysis and manipulation of data to provide targeted demographics for campaigns.

Exeter, United Kingdom

Leading provider of strategic and scaleable software solutions for the HR industry.Increased Profitability of the company (31%) during employment due to the introduction and management of a marketing function within MCS, where key tasks included:Development of an online strategic Marketing plan by combining an online strategic partnership with offline and online marketing activities.E-marketing and website management utilising online marketing techniques such as CPC, SEO, Adwords, Overture and Keyword Feeds.Pioneered the use of online seminars (using WebEx and telephone conferencing) as a means to raise awareness of Behavioural Profiling in the HR industry, achieving an annual saving of 30K.Designing and managing Direct Mail campaigns, i.e. Business Associate Package, organisation of awareness days in Liverpool, Reading, Bristol and Exeter to promote MCS and our main behavioural profiling product, P3. Increased profits by 50K.Conducted and analysed market research findings using HTML email and SPSS and Excel.Developed new Marketing and Sales processes including the restructuring of the sales team.Managing marketing budgets reporting to the Managing Director.Market Research-established and maintained an internal library of all online and offline HR literature.