Rob Wellon Email & Phone Number

Peachtree Corners, Ga, Us

Atlanta, Georgia, United States

• Provide a wide array of service design thinking principles to creative problem-solving including strategy, digital product design and development, design (UX/UI), custom web design and development• Build custom dashboards for leads, impressions, sales, spend, etc. for each client built to specific needs and unique KPIs that are then tracked and measured against goals to ensure quality performance• Chart MoM, WoW, and YoY numbers to show performance and gaps in performance that must be addressed to fit each clients customized needs

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Led digital performance and marketing strategies for global agency clients including Facebook, FedEx, Deloitte, Aetna, IBM, LiveNation, Dooney & Bourke, LogMeIn, State Street, MDLIVE , Smile Care Direct and Northern Trust• Took numerous consumer products to market. Highlight: Smile Care Club – created a market for invisible aligners outside of Invisalign, generating leads that launched the brand to what is now a Billion dollar company based on the foundation built by our team at Tank• Served as executive leader for cross-functional client engagement teams across a range of complex project types with multiple components, including marketing strategy, research and insights, brand blueprint creation, digital strategy, business case development, organizational design, call center and demand gen integration, process optimization, rationalizing advertising spend decisions, and analyzing and optimizing performance of marketing assets• Led digital marketing programs from concept to launch to analytics, collaborating cross-functionally with teams in Design, Content, Call Center, Operations and Development to execute integrated media strategies and campaigns • Managed and mentored a local and remote team, setting goals and metrics, evaluations, promotions• Created all forms of market and gap analysis of our client’s competitors through proprietary software, resulting in media plans to attack the market where competitors were week, in turn informing media funds when finite budgets are at play• Crafted positioning and copy that fits and works throughout the entirety of the lead funnel – through call center, messaging, and offline signage• Led weekly meetings with telesales agents to get feedback and determine best messaging or packages and then crafting responses/scripts for agents to use when facing objections

Atlanta, Georgia, United States

• Led and managed Media Team with focus on display and PPC, multi-millions media spend• Leveraged all consumer leads through third-party software to segment customer leads and best sort by personas, in turn leading to a shift in telesales, messaging, and landing pages identified through the personas developed

Led all interactive strategies including PPC, Email campaigns, SEO, Lead generation, and site analytics. Managed all Website Content. Brand Manager.

Created Marketing plan that included web, print, event strategies. Used successful PPC and print campaigns to gain and convert leads on the site.