Rob Whitfield Email & Phone Number

Mesquite, Tx, Us

Mesquite, Tx, Us

New York, Ny, Us

• Worked closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products, most notably Marketing Cloud. • Developed and deployed items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integrations (native connectors and third-party), data models and hygiene.• Helped upgrade and configure Salesforce systems (clouds) for optimized workflows and integration.• Developed, tested, deployed and maintained custom objects, custom fields, and automations.• Designed, built, tested, debugged, and provided documentation for projects and programs associated with Salesforce Marketing Cloud (both bug fixes and new product features).• Assisted in managing development and partnership engagements with third-party consultants as needed to complete projects. • Imported data while maintaining data cleanliness and remaining aware of automations.• Efficiently and effectively provided business analysis to stakeholders to help streamline operations.• Documented solutions, architecture and processes via Confluence.• Collaborated with marketing and sales teams to map customer journeys and design automated, personalized campaigns that aligned with business objectives via Customer Journey Mapping.• Implemented marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience, and leveraged personalization features to deliver targeted and relevant content to different segments via automations and personalization.• Managed and segmented customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging and implemented data governance best practices to maintain data quality and compliance.

Houston, Texas, Us

• Demonstrated knowledge, skills, and capabilities to design and build high-performance technical solutions on the Salesforce Marketing Cloud platform.• Responsible for end-to-end solution design and technical implementation for activities such as audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs, etc.• Lead discussions on solution architecture/design, developed work effort estimates for implementation, and presented various solutions for stakeholders.• Gathered and translated business requirements into a technology solution which was then implemented in an accurate, efficient, and reliable manner.• Was responsible for the primary Marketing Cloud data model and architecture.• Implemented various data extraction/manipulation techniques via AMPScript and SQL.• Became a power-user of all modules in the Salesforce Marketing Cloud platform, i.e., Email Studio, Mobile Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.• Helped train and coach internal teams on how to best use Marketing Cloud.• Helped identify innovation opportunities and provide operational support. • Helped identify inefficiencies and opportunities for additional automation.• Stayed current with the rapidly developing Salesforce ecosystem.

Alpharetta, Georgia, Us

• Lead a team of three other E-mail Developers.• Contributed to maintaining team coding standards and practices.• Focused on best practices, inbox rendering quality and growing team skillsets.• Consulted with team members on advanced e-mail template setup including dynamic personalization, conditional content, data sources, AMPScript, etc. • Created HTML e-mail marketing templates for a coalition of partners representing the fuel, retail, loyalty and travel industries.• Delivered production support (building, configuring, editing, and testing) for all assigned e-mail templates, including dynamic messaging and personalization.• Maintained necessary processes, controls, and procedures to ensure campaigns are being deployed on time and without error.• Stayed current with e-mail industry technical best practices and techniques and implement into ongoing campaigns.• Understood nuances in coding techniques required to successfully render e-mails in all major e-mail clients and devices.• Exported and processed images from design files into e-mail-ready assets.• Utilized Retina-sized graphics when appropriate.• Utilized CAN-SPAM and e-mail regulatory compliance.

Columbia, Md, Us

• Served in a technical leadership role designing, building, and executing complex automated e-mail campaigns via Salesforce Marketing Cloud.• Drove the creation of digital solutions, e-mail campaigns, e-mail reporting, and data integration via Journey Builder, Automation Studio and E-mail Studio.• Gathered business, marketing, and technical requirements to craft comprehensive and scalable solutions for various clients.• Ensured alignment of business requirements with company standards and policies, and with industry best practices.• Helped architect data feeds, platform configuration, and components needed to run complex automated e-mail campaigns via SQL.• Proactively identified and resolve problems including client data feed issues.• Stayed abreast of industry technology innovations, new business practices, and third-party technology solutions.• Identified, created, and enhanced internal systems and processes based on recurring client requests and evolving industry standards.• Served as acting consultant and technical expert on the Salesforce Marketing Cloud platform to fulfill clients' needs.

Us

• Effectively drove consumer engagement to the website, social media platforms and using e-mail series, customer journeys and a solid working knowledge of various e-mail strategies via Salesforce Marketing Cloud.• Successfully deployed various e-mail campaigns on clients’ behalf ensuring each campaign is sent to the appropriate audience at the correct date and time.• Managed clients' subscriber databases by creating and updating their lists and segmenting data for targeted e-mail campaigns.• Improved clients' e-mail marketing programs by crafting and improving e-mail marketing strategies.• Maintained positive client relationships by interacting with client contact(s) on a daily basis answering questions regarding production status, platform issues and campaign insights.

Frisco, Tx, Us

• Designed the company's visual branding from the ground up• Updated and maintained their main site and their blog through WordPress • Designed and managed their e-mail campaigns seen by 28,000+ subscribers • Created interactive documents, forms and responsive landing pages and mini-sites• Designed training modules through various e-learning platforms • Created various information and instructional pieces through print, web, presentation and even video mediums

Plano, Tx, Us

• Rebranded their bi-monthly subscription magazine, VOYAGER• Created various ads and marketing material for their events and promotions• Created support collateral to assist sales reps in the field• Created various PowerPoint presentations for their internal and external events

Us

• Produced various marketing material for their flagship event Ignition, as well as for several smaller events• Created support collateral to assist sales reps in the field• Created the foundation for their primary and secondary websites• Provided visual structure for their internal pieces, such as PowerPoint presentations, e-newsletters and promotional products

Conshohocken, Pa, Us

• Helped reinvent the company's visual branding• Created and updated their annual catalog• Created various marketing material and ads for their trade shows and promotional events• Created and updated various print and web graphics for their primary and secondary branch companies• Provided visual structure for their internal pieces, such as PowerPoint presentations, e-newsletters and promotional products