Yonder is a business consultancy that blends insight, strategy and imagination to help clients unlock opportunity and deliver business impact.Launched in October 2020, Yonder brings together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.

Structure is an independent consultancy, creating relevant and compelling brands for next-generation tech companies.As Senior Strategy Consultant, developed brand positioning strategies, proposition development, experience design, digital strategies, UX/UI design, content and go-to-market development.Clients include FinTech, WealthTech, Sports, Legal, Hospitality and Recruitment.

Siegel+Gale is a leading global branding and experience consultancy, spanning brand strategy & innovation, experience design and naming.Led the firm's largest account within EMEA, as well as the management of several high-profile client projects across automotive, energy, agriculture and HealthTech.

JonesKnowlesRitchie (July 2018 - January 2019)Corke Wallis (February 2018 - July 2018)Turquoise Branding (November 2017 - February 2018)Developed and managed brand strategy development for a range of different agencies and clients on a freelance basis.

Dedicated strategic management of brand projects to deliver resounding change management across client's organisations and subsequently the industries in which they operate.• Created and implement high-net worth client brand and innovation strategies • Converted radical strategy design to everyday activation touch points and GTM propositions• Acted as strategic counsel to C-suite clients• Managed budgets, team, timeline mapping and project designClients included automotive, telco and energy/renewables sectors.

Willis Towers Watson provides effective management consultancy in areas of communication, engagement and change management to facilitate superior business growth.As Communications and Change Management Consultant, created and executed global communication and change management processes for large blue-chip clients through effective communications planning, content development and execution strategy.Provided dedicated client relationship management to high-net worth clients from pitch through to communication strategy design and implementation, as well as financial reporting, budget and resource control, EPM and status reporting.Industries included: Telecommunications, FMCG, Hospitality and retail.

Parliament Hill is an employee benefits platform specialising in employee/member attraction/retention through the delivery of exceptional employee benefits.As Marketing Executive, led the development of GTM strategy, engaging with clients to develop content strategies and marketing campaigns to raise awareness and uptake of employee benefits as part of a wider Employer Value Proposition.