Rob Woods Email and Phone Number

Responsible for all SEO at All About Vision and supporting SEO efforts for Essilor Digital as a whole. Currently providing SEO direction for 4 e-commerce business units.

SEO, Content Strategy, and Social Marketing ConsultantProviding SEO technical audits, site relaunch strategy, content strategy, social media strategy, link auditing and e-commerce best practice recommendations. • Contractor consulting for variety of clients in the e-commerce, travel, and software industries• Achieved 25% organic traffic growth in first 3 months for primary client• Achieved successful Google penalty recoveries for several clients

Responsible for all SEO strategy and execution.

Acted as Technical Editor and Technical Reviewer on several SEO/Social Media/E-commerce books:- The Art of SEO, 3rd Edition. Enge, Spencer, Fishkin, and Stricchiola.- Social eCommerce. Spencer, Harding, and Sheahan.- Google Power Search, 2nd Edition. Spencer.

Domaining, Affiliate Marketing, Social Network, and E-Commerce IncubatorReinvent is one of the largest owners of domain names in the world. They leverage the existing network of domains and test these ideas by moving our enormous volume of internet traffic towards site prototypes. • Increased organic search traffic by 45% year over year• Grew Facebook community from 500K to 1.3M in 3 months• BlackFriday.com was visited by 5% of the US population in one month• Secured and… Show more Domaining, Affiliate Marketing, Social Network, and E-Commerce IncubatorReinvent is one of the largest owners of domain names in the world. They leverage the existing network of domains and test these ideas by moving our enormous volume of internet traffic towards site prototypes. • Increased organic search traffic by 45% year over year• Grew Facebook community from 500K to 1.3M in 3 months• BlackFriday.com was visited by 5% of the US population in one month• Secured and conducted over 50 newspaper, radio, and TV interviews (and 80+ links) in a single campaign• Conducted campaign resulting in 900,000 mobile app downloads in 30 days• Responsible for Inbound Marketing such as SEO, PR, content, email, social for all sites under the Reinvent umbrella including BlackFriday.com• Improved and rationalized low quality network of sites into a single high value sustainable site and successfully had sites removed from Google ranking penalty Show less

BuildDirect is an online retailer/wholesaler of building supplies with revenues of $50M+ I was responsible for leading the strategy and execution of BuildDirect’s SEO, social, and content plans. I developed content strategy to relaunch and expand BuildDirect’s content offering and consulted with the executive team on overall marketing plan, site design, and merchandizing. • Grew organic search traffic 45% annually• Rebuilt highly dynamic large e-commerce site architecture to… Show more BuildDirect is an online retailer/wholesaler of building supplies with revenues of $50M+ I was responsible for leading the strategy and execution of BuildDirect’s SEO, social, and content plans. I developed content strategy to relaunch and expand BuildDirect’s content offering and consulted with the executive team on overall marketing plan, site design, and merchandizing. • Grew organic search traffic 45% annually• Rebuilt highly dynamic large e-commerce site architecture to maximize link equity• Developed link building strategy resulting in 35% growth in backlinks in 12 months• Reduced cost per customer acquisition by 57% and increased new customer acquisitions by 49% • BuildDirect’s content strategy resulted in 1000’s of new backlinks and 1000’s of daily visits to the blog• Improved search rankings for top converting head terms from second to third page to top three and in many cases first position in Google and Bing• Grew social following to 3000+ Twitter followers with 1.2M+ YouTube views in 10 months Show less

Responsible for all paid marketing initiatives including PPC, affiliate, display, content, shopping engine, and email marketing. Consulted on usability and web design for marketing team. • Managed PPC marketing campaigns with annual spend of $3M+ with positive ROI • Increased online marketing return 500% and reduced cost per acquisition by 50%• Developed and implemented affiliate program driving $2M+ in sales annually

Responsible for all aspects of product merchandizing and presentation, site search, navigation, and dynamic merchandizing on the website and managed a team of three merchandisers. Responsible for user experience on product related portion of BuilldDirect.com • Oversaw product merchandizing during growth from $25M to $32M in sales• Specified and implemented enterprise level site search, navigation, and merchandizing solution (Endeca)• Consulted on all aspects of web design and user… Show more Responsible for all aspects of product merchandizing and presentation, site search, navigation, and dynamic merchandizing on the website and managed a team of three merchandisers. Responsible for user experience on product related portion of BuilldDirect.com • Oversaw product merchandizing during growth from $25M to $32M in sales• Specified and implemented enterprise level site search, navigation, and merchandizing solution (Endeca)• Consulted on all aspects of web design and user experience• Trained new marketing hires on SEO and PPC marketing Show less

Responsible for all aspects of product merchandizing and presentation, site search, navigation, and dynamic merchandizing on the website and managed a team of three merchandisers. Responsible for user experience on product related portion of BuilldDirect.com • Oversaw product merchandizing during growth from $25M to $32M in sales• Specified and implemented enterprise level site search, navigation, and merchandizing solution (Endeca)• Consulted on all aspects of web design and user… Show more Responsible for all aspects of product merchandizing and presentation, site search, navigation, and dynamic merchandizing on the website and managed a team of three merchandisers. Responsible for user experience on product related portion of BuilldDirect.com • Oversaw product merchandizing during growth from $25M to $32M in sales• Specified and implemented enterprise level site search, navigation, and merchandizing solution (Endeca)• Consulted on all aspects of web design and user experience• Responsible for all SEO and PPC marketing Show less

Responsible for creating BuildDirect’s merchandizing systems from scratch, merchandizing all products on the web store, and designing architecture and taxonomy for a website intended to sell every category of building materials. • Designed, tested, and implemented in-house applications to successfully merchandize 100K+ skus • Oversaw all product merchandizing and marketing, growing annual sales from $0 to $8M• Created detailed product category taxonomy for all categories of building… Show more Responsible for creating BuildDirect’s merchandizing systems from scratch, merchandizing all products on the web store, and designing architecture and taxonomy for a website intended to sell every category of building materials. • Designed, tested, and implemented in-house applications to successfully merchandize 100K+ skus • Oversaw all product merchandizing and marketing, growing annual sales from $0 to $8M• Created detailed product category taxonomy for all categories of building materials Show less

Responsible for all cash, receiving, HR, payroll, maintenance at one of the busiest Chapters stores in Canada. Also responsible for several merchandise departments. Successfully opened new 28,000 sq ft store• Consistently exceeded product sales targets and sales targets for Chapters loyalty card program• Successfully grew several reports to supervisory/management positions• Managed entire store (85 employees, $8.5 mil in sales) as acting General Manager for several… Show more Responsible for all cash, receiving, HR, payroll, maintenance at one of the busiest Chapters stores in Canada. Also responsible for several merchandise departments. Successfully opened new 28,000 sq ft store• Consistently exceeded product sales targets and sales targets for Chapters loyalty card program• Successfully grew several reports to supervisory/management positions• Managed entire store (85 employees, $8.5 mil in sales) as acting General Manager for several months• Responsible for store P&L and payroll Show less

Opened and managed two call centers including first in BC. Managed Seasonal and Garden departments. Managed widely fluctuating seasonal staff of 8 - 28 employees. Consistently met and exceeded sales targets.• Managed staffing, training, inventory, merchandizing for Seasonal and Garden Depts• Achieved minimum +20% comp sales on $6 mil department each year• Set up two of first three call centers for Home Depot Canada• Gathered and communicated merchandizing data for national buyers

Part Time during college. Performed wide variety of tasks including finish carpentry, painting, general repairs, kitchen remodeling, tile, plumbing, and framing.

Performed in costume and organized schedule. Appeared at numerous charity events.

Line cook