Rob Tyrrell Email & Phone Number

Los Angeles, CA, US

Santa Monica, CA, US

I currently serve on the executive leadership team of Impulsum, a venture capital fund studio, and manage 3 product development squads across multiple lines of business.Accomplishments include:-Increased core claims conversion rates for Goodrx.com by 5% through a product page rebuild and redesign project-Currently leading the development of a new corporate.

Santa Monica, US

Some of my projects:B2C Lead Gen (Seed stage)-Work -Set up analytics tools (Mixpanel, Google Analytics) -Created automated KPI dashboards integrated with internal data sources -Onboarded A/B testing tool, developed roadmap based on documented ‘problems’, and executed the website testing program over 6 month period -Voice of Customer analysis - used online.

San Francisco, California, US

• As Fitbit.com’s Analytics Manager, I lead a team charged with collecting, analyzing, and communicating data and insights which inform and guide our business decisions. We support the global eCommerce team goals and.
• Monitor, analyze, and evaluate sales trends
• Model global Fitbit.com sales for operations forecasts and business planning
• Measure the effectiveness and ROI of promotions and initiatives
• Identify new opportunities and perform revenue and cost analysis to quantify and prioritize growth driving projectsWeb Analytics
• Use both quantitative and qualitative tools to identify what is and isn’t working on our site and recommend changes by understanding on-site user behavior and customer journeys

Needham, MA, US

• Support the Marketing Managers by providing in-depth analytics for various programs including Facebook, Display, Retargeting, Affiliate Marketing, and other lead generation
• Provide ad-hoc deep-dive analytics to uncover strategic insights and action plans using SQL, Hive, Excel, Tableau, and other analytics software
• Develop and design new reports and work with engineering team to create an automated solution
• Conduct formal A/B testing plans to optimize campaigns and channels

• Led vendor management, optimization of Brand and Non-Brand search campaigns, forecasting and budgeting efforts
• Increased high season non-brand revenue 50% over forecast
• Restructured high volume Brand account, leading to increased CTR and Conv. Rates
• Re-built reporting structure, leading to 30% decrease in time spent on SEM reporting activities

London, GB

• Led strategy, optimization, and analysis efforts in SEM and display campaigns using web analytics and online advertising platforms to maximize the return of our clients’ marketing investments.
• Led Paid Search strategy and optimizations on Internet Retailer Top 500 eCommerce clients o Increased high season revenue 100% while maintaining ROI after taking over account o Increased FY’12 (to date) revenue 300%.
• Designed and implemented dynamic Excel reports used in PPC, SEO, and Display Media tracking and optimization efforts by integrating various data sources
• Led client communication including running weekly calls and presenting PowerPoint reports
• Analyzed multi-source attribution data to make strategic account decisions leading to a reevaluation of media budgets and increased YoY ROI for women's clothing retailer
• Led RFP evaluation and negotiation process for display media buys

San Francisco, CA, US

• As an Analyst at LetsTalk.com I supported the Ecommerce Merchandising Managers by creating visual and graphic analysis of multi-source business data used in merchandising decision guidance.
• Created Excel report based on sales and demand figures culled from multiple sources which has been used in meetings with the board of directors and major partners
• Supported strategy team with research analysis, introducing new research tools (Google Analytics, online market reports) and visuals (Excel, pivot tables, etc.).
• Optimized the product pages for search engines (SEO)