As Managing Partner at swii.ch Health, I specialise in helping biopharma companies address the unique challenges of rare disease patient engagement. With over 20 years of experience in digital health, patient insights, and strategic innovation, I am passionate about integrating the patient voice across every stage of the drug lifecycle—from discovery to commercialisation.By leveraging cutting-edge digital tools, behavioural insights, and deep community engagement, I support life sciences organisations in building meaningful connections with patients, caregivers, and healthcare providers.Strategic Leadership:Founded and scaled three creative digital consultancies focused on consumer and health solutions, culminating in a successful exit to Publicis Groupe in 2010.Held senior roles at Publicis Groupe, including Head of Digital at Saatchi & Saatchi Health and Business Strategy Director at Razorfish Health, driving digital transformation and innovation for global healthcare clients.Current Role:Managing Partner at swii.ch Health, a specialist rare disease patient engagement agency.Creator of the Rare Disease Series (rarediseaseseries.com), fostering collaboration and innovation in rare disease advocacy and care.Manager of LinkedIn communities such as Digital Health Innovation, Rare Disease Insights, and Rare Focus, facilitating thought leadership and networking in healthcare innovation.Areas of ExpertiseRare Disease Patient Engagement: Designing strategies that empower patients and amplify their voices across biopharma initiatives.Digital Health Innovation: Leveraging AI, behavioral science, and digital platforms to enhance patient identification, advocacy, and outreach.Healthcare Strategy: Aligning patient-centric approaches with biopharma goals to deliver measurable impact.Community Leadership: Partnering with patient advocates, healthcare providers, and advocacy groups to bridge the gap between innovation and real-world needs.