Roby Brown Email & Phone Number

Teaching Boomers and Gen-Xers video production, editing and business knowledge so they can make money as a part or full-time content creator.

Strategic and collaborative UGC creator with experience in creating video content that engages and gets clicks and conversions.

Charlotte, North Carolina, Us

Managed creative production of a wide range of high-quality visual content for social media channels, which increased viewership and subscribers from 46K to over 51K in less than a yearImplemented processes for conceptualization, storyboards, shooting, editing, audio mixing, color correcting, client approvals and distribution, as well as created motion graphics, animation and effectsServed as subject-matter expert and coach for on-camera personalities, which helped to improve performance and increased watch time by 25%Partnered with editorial and design teams to ensure adherence to brand mission and vision, while designing innovative social media strategies across TikTok, YouTube Shorts and Instagram ReelsLed continuous improvement initiatives, such as analyzing video performance metrics and implementing data-driven decisions, which improved social media engagement and SEO by 16%

Austin, Texas, Us

Successfully produced over 50 short-form social media videos by designing compelling stories and leading pre-production, budgeting, casting, filming, lighting, editing, and post-productionConceptualized storyboards, shoots, and edits, and collaborated across 5 teams to coordinate strategic creative plans and performance feedback. This resulted in high-performing and visually unique projects that stood out from competitor’s marketing and averaged a 29% click-through rate per videoPlayed a key role as VFX Supervisor in over 35 technical media review meetings and supervised 3 media vendors and in-house video artists to create motion graphics, animation, and special effects, This process ensured the creative vision was maintained and no deadlines were missedCollaborated with Facebook, Google and other UA companies to identify platform insights and key metrics of low-performing content. Adjusted projects with new learnings - resulting in reduced production time and increased click-through rate by 35% compared to the previous version

Us

Led social media video marketing campaigns for a retail theme park ticketing company across 4 channels, leading to a 44% YOY expansion of interest and online viewers of video contentWrote over 200 blog posts, targeting researched keywords on various Orlando/Los Angeles theme park destinations and activities. New posts received positive customer feedback, were periodically updated with fresh updates and tips and increased blog viewership by 35% YOYSupported technical integrations of marketing functions into social media platforms and supervised 5 digital marketing specialists, including freelance videographers, editors, and writersIdentified new ways to improve operations, including creating a searchable management archive of photo and video assets, which increased retrieval times by 47% and streamlined post updates

Round Rock, Tx, Us

Built the district’s 1st in-house video content creation department by collaborating across leadership units and overseeing production, budgets, schedules, equipment procurement, and vendor contractsDeveloped processes for brainstorming, pitching, scriptwriting, shooting, editing, and distribution, producing projects that generated over $35,000 in school fundraising grants and donationsDrove the creation of over 125 documentaries, music videos, talk shows, commercials, stories, and news-style shorts for the district’s social media platforms, including YouTube, Twitter, and FacebookMentored 1 team member and 3 interns to increase their contribution to the department. Coached their behavior, and identified their specific learning style and areas of opportunity. This guidance led them to become valuable contributors whose work strengthened all areas of production.

Bachelor'S Degree, Mass Communication/Media Studies

Bachelor Of Science - Bs, Mass Communication/Media Studies