Robert Yee Email & Phone Number

New York, NY, US

New York City, NY, US

Leads Amazon businesses across Calvin Klein categories + Dress Furnishings Group (Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Kenneth Cole + more).Responsible for creating and ensuring proper execution of omni-strategy for all digital accounts across divisions, working closely with the account executive team to identify new opportunities on.

• Marketing, acquisition, retention, conversion and engagement thought-leader.
• Leveraged nuanced experience of retail and luxury markets to generate client-specific growth
• Improved content, SEM, SEO, affiliate/influencer, email, CRM and social media quality
• Focused UX and usability. Developed roadmaps optimized across all channels for conversion
• Guided management, cross-functional teams, 3rd-party retailers and agencies to improve content, functionality, engagement, database growth and ROI. Recent notable projects included:
• 360° ideation and management of responsive relaunch of DavidYurman.com and branding

New York, NY, US

• Strategical leadership of digital vision, omni-channel initiatives, P&L and operations.
• Partnered with CEO and Marketing VP to develop key elements of brand’s first digital strategy
• Increased traffic by 20%, net revenue by 40% and average order value by 37%
• New enhanced email segmentation increased traffic by 134% and 113% in net sales
• New brand focus generated 20% growth in direct traffic and 25% in direct revenue
• Improved navigation, photography, gemstone/size guides, swatching, search, recommendations

New York, NY, US

• Developed and managed expansion of all innovations in digital and marketing.
• Implemented strategy focused on email, social media and paid performance channels
• Realized 33% increase in site traffic and drove 40% increase in revenue year-over-year
• Targeted functionality/usability to ensure consistent experience across customer touchpoints
• Launched first mCommerce edition of DavidYurman.com to critical industry praise
• Launched first official interactive DY Timepiece iOS app in tandem with new “Classic” watch

New York, NY, US

• Project lead, tactical marketing execution and testing on all digital initiatives
• Responsible for timely approvals, marketing content management; email deployment, site refreshes
• Managed CMS updates on backend related to merchandising, site content and product attributes
• Day-to-day liaison between external agencies and internal teams (Mktg, Merch, Creative, IT, etc.)
• Managed product photoshoots: scheduling, procurement, on-site and capture review (200+ shots/mo)
• Collaborated with VP Biz Dev, VP/GMM, VP Sales and Dir. of Ecom. and Creative Services to develop the brand’s first digital product sourcebook, used at retail and wholesale POS

New York, NY, US

• Cross-functional support on deliverables for entire team (Ecommerce, Print, Display, CRM, Creative).
• Created and managed executive reporting dashboards and presentation decks
• Production and trafficking of PRF and CRFs for printed and digital collateral
• User-testing on digital site enhancements in QA and staging environments
• Coordinated the production of the printed DY Timepieces brand sourcebook; a staple at retail POS.
• Conducted periodic competitive analysis audits and presented to executive team

Rochester, NY, US

• Built and supervised staff of 26. Managed budget of $600,000, 9 departments and 300+ events/year.
• Partnered with IT Coordinator to develop comprehensive web-based event planning/tracking system
• Increased total yearly event attendance by 25%, while decreasing budget spend by 15%
• Supervised all media-buying (print, display and air) while building promotional strategies
• Organized RIT Spring Festival 07': concerts, events, games and food - open to the Rochester public
• Supervised 100+ members of festival staff including security, medical and tech.