Robert Yee Email & Phone Number

New York, Ny, Us

New York City, Ny, Us

Leads Amazon businesses across Calvin Klein categories + Dress Furnishings Group (Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Kenneth Cole + more).Responsible for creating and ensuring proper execution of omni-strategy for all digital accounts across divisions, working closely with the account executive team to identify new opportunities on communication and execution of product assortment, merchandising and eCommerce initiatives.Develop, communicate and ensure execution of product, merchandising, marketing and sales strategies for all DFG and CK digital accounts (Amazon)Act as liaison to partner ecommerce teams across PVH to share learnings, build best practices, leverage organizational structure in negotiating digital strategies across account base.

Marketing, acquisition, retention, conversion and engagement thought-leader.• Leveraged nuanced experience of retail and luxury markets to generate client-specific growth• Improved content, SEM, SEO, affiliate/influencer, email, CRM and social media quality• Focused UX and usability. Developed roadmaps optimized across all channels for conversion• Guided management, cross-functional teams, 3rd-party retailers and agencies to improve content, functionality, engagement, database growth and ROI. Recent notable projects included:• 360° ideation and management of responsive relaunch of DavidYurman.com and branding• Multi-phased relaunch of IPPOLITA.com, email, advertising, social media and mCommerce• Comprehensive business analysis for JudithRipka.com with long-term tactical action plan

New York, Ny, Us

Strategical leadership of digital vision, omni-channel initiatives, P&L and operations.• Partnered with CEO and Marketing VP to develop key elements of brand’s first digital strategy• Increased traffic by 20%, net revenue by 40% and average order value by 37%• New enhanced email segmentation increased traffic by 134% and 113% in net sales• New brand focus generated 20% growth in direct traffic and 25% in direct revenue• Improved navigation, photography, gemstone/size guides, swatching, search, recommendations• Integrated video, interactive “shoppable” content, editorial and mobile and tablet optimization• Architected multi-platform campaigns (email, print, search, influencers, social media, mobile)• Generated 30% quality database growth. Developed CRM loyalty programs for retail and web• Supervised Navision ERP + Magento integration to automate inventory, orders and fulfillment• Improved product merchandising strategy, retail-exclusive SKUs, and retargeted assortments• Created customer service department, improved buying/fulfillment/return experience

New York, Ny , Us

Developed and managed expansion of all innovations in digital and marketing.• Implemented strategy focused on email, social media and paid performance channels• Realized 33% increase in site traffic and drove 40% increase in revenue year-over-year• Targeted functionality/usability to ensure consistent experience across customer touchpoints• Launched first mCommerce edition of DavidYurman.com to critical industry praise• Launched first official interactive DY Timepiece iOS app in tandem with new “Classic” watch• Launched immersive brand sites for Couture, Bridal, DY Eyewear & Fragrance verticals• Led development on all design wireframes prior to build, QA testing and staging environments• Developed unique contact strategies and cross-channel programs, driving sales and loyalty• Segmentation, retail targeting, VIP gifting programs and external partnerships

New York, Ny , Us

Project lead, tactical marketing execution and testing on all digital initiatives• Responsible for timely approvals, marketing content management; email deployment, site refreshes• Managed CMS updates on backend related to merchandising, site content and product attributes• Day-to-day liaison between external agencies and internal teams (Mktg, Merch, Creative, IT, etc.)• Managed product photoshoots: scheduling, procurement, on-site and capture review (200+ shots/mo)• Collaborated with VP Biz Dev, VP/GMM, VP Sales and Dir. of Ecom. and Creative Services to develop the brand’s first digital product sourcebook, used at retail and wholesale POS

New York, Ny , Us

Cross-functional support on deliverables for entire team (Ecommerce, Print, Display, CRM, Creative).• Created and managed executive reporting dashboards and presentation decks • Production and trafficking of PRF and CRFs for printed and digital collateral• User-testing on digital site enhancements in QA and staging environments• Coordinated the production of the printed DY Timepieces brand sourcebook; a staple at retail POS.• Conducted periodic competitive analysis audits and presented to executive team

Rochester, Ny, Us

Built and supervised staff of 26. Managed budget of $600,000, 9 departments and 300+ events/year. • Partnered with IT Coordinator to develop comprehensive web-based event planning/tracking system • Increased total yearly event attendance by 25%, while decreasing budget spend by 15% • Supervised all media-buying (print, display and air) while building promotional strategies • Organized RIT Spring Festival 07': concerts, events, games and food - open to the Rochester public • Supervised 100+ members of festival staff including security, medical and tech. • Increased annual festival attendance by 56%; increased participating organizations by 30%