Robyn Bradshaw

Robyn Bradshaw Email and Phone Number

Marketing Manager at Libertas Vineyards & Estate @ Distell
Robyn Bradshaw's Location
City of Cape Town, Western Cape, South Africa, South Africa
Robyn Bradshaw's Contact Details

Robyn Bradshaw work email

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About Robyn Bradshaw

Experienced Marketing professional with a demonstrated history of working in the wine and spirits industry. Skilled in Marketing Management, Fast-Moving Consumer Goods (FMCG), Wine, Spirits, Trade Marketing, Brand Strategy, Product Development and Global Travel Retail sales. Excellent analytical and organisational skills. Strong marketing professional with a Batchelor of Business Science, Marketing Honours focused in Business, Management, Marketing, and Related Support Services from University of Cape Town.

Robyn Bradshaw's Current Company Details
Distell

Distell

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Marketing Manager at Libertas Vineyards & Estate
Robyn Bradshaw Work Experience Details
  • Libertas Vineyards & Estates, Premium Wine Division - Distell
    Marketing Manager
    Libertas Vineyards & Estates, Premium Wine Division - Distell 2018 - Present
    Stellenbosch, Western Cape, South Africa
    Strategy, development and execution for brands, including Pongracz sparkling wine, Zonnebloem, Fleur du Cap and Plaisir de Merle. Social Media, PR, innovation, Stakeholder engagement.
  • Distell
    Category Manager: Luxury Brands
    Distell Feb 2016 - Present
    Cape Town Area, South Africa
    Lead marketing execution of luxury brands within Distell such that sustainable business growth was delivered. Portfolio of 25 brands with a team of 15.KEY COMPETENCIES: Develop market strategy, aligned to global strategy, based on: Market/consumer/shopper intelligence; market definition and segmentation; category & competitor trends; pricing trends; channel imperatives.Activate the market: Brand communication planning; Media management (digital, PR & traditional media); Trade & Consumer promotion management; Consumer engagement including influencer marketingPlan-do-act and initiate corrective actionManage team performance; internal and external stakeholder relationships
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  • Distell
    Head Of Marketing Global Travel Retail / Duty Free
    Distell Oct 2013 - Jan 2016
    Cape Town Area, South Africa
    Responsible for all marketing activity for travel retail/global duty free, across wines and spirits.Key competencies:Development and execution of promotional plans for global key account customersManaging all brand budgets and controlling customer A&P spend to ensure division P&L was metDriving new product development and launches for TR/DFIn-store merchandising/visibilityManaging PR and trade advertising plan (print and digital) in GTR industry media publications.Responsible for Distell show presence at three international Travel Retail trade shows.Staff: manage 3 reports (business assistant, junior trade marketer; travel retail Europe marketing manager).
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  • Distell
    Gm Global Travel Retail / Duty Free
    Distell Apr 2007 - Sep 2013
    Cape Town Area, South Africa
    Responsible for driving the international duty free business for Distell (primary focus being Amarula Liqueur, Bisquit Cognac and Nederburg wines). KEY COMPETENCIES: Key account management of Global Travel Retail customers, delivering profitable growthDevelopment of global duty free business plan including sales targets, ensuring alignment of investment to key strategic domestic marketsDevelopment, execution and evaluation of annual promotional programmes for key accountsManagement of brand visibility via in-store permanent merchandiseDrive Distell brand visibility in duty free media via print execution and PR.
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  • Distell
    International Marketing Manager: Wines
    Distell May 2005 - Apr 2007
    Cape Town Area, South Africa
    Responsible for international marketing of Nederburg; Two Oceans; Drostdy-Hof; Durbanville Hills & Fleur du Cap in key drive markets. KEY COMPETENCIES:Develop consumer driven marketing strategies for the drive wine brands in each of the key markets, converting strategy to country operational plans for the brands and their development.Lead the activation of brands in the key countries working with agents; advertising agencies / media agencies; developing on-con / off-con plans.Support brand managers with brand mix development, e.g. brand positioning, intrinsics, extrinsics, communication and innovation.Additional responsibilities: Board member of Wines of South Africa; responsible for Distell’s presence at key international wine shows, London Wine Trade Fair and Vinexpo.
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  • Distell
    Brand Manager
    Distell Jun 2004 - Apr 2005
    Cape Town Area, South Africa
    South African market focus brand management responsibilities on wine brands Two Oceans and Durbanville Hills, KEY COMPETENCIESToolkit development; execution of marketing cycles/activity. Drove Durbanville Hills new positioning and packaging upgrade, researched internationally
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  • Distell
    International Brand Manager
    Distell Jun 2002 - Jul 2004
    Cape Town Area, South Africa
    Brands: Two Oceans wines; Durbanville Hills winesThe role of international brand manager was to provide support to the international division in the form of brand strategic direction; positioning; marketing support items; new product development; new product launch packages; communication vehicle development; brand guidelines for off-shore implementation.
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  • Berry Bush Bbdo
    Strategy & Research
    Berry Bush Bbdo 2001 - 2002
    Brand research, brand communication strategy development
  • Kwv
    Brand Manager
    Kwv 1998 - 2000
    Strategy and marketing communications development for a range of KWV wine brands
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Robyn Bradshaw Skills

Marketing Strategy Wine Fmcg Alcoholic Beverages Trade Marketing Wine Tasting Winemaking Brand Management Wineries Marketing Management Beverage Industry

Robyn Bradshaw Education Details

Frequently Asked Questions about Robyn Bradshaw

What company does Robyn Bradshaw work for?

Robyn Bradshaw works for Distell

What is Robyn Bradshaw's role at the current company?

Robyn Bradshaw's current role is Marketing Manager at Libertas Vineyards & Estate.

What is Robyn Bradshaw's email address?

Robyn Bradshaw's email address is rs****@****l.co.za

What is Robyn Bradshaw's direct phone number?

Robyn Bradshaw's direct phone number is +278287*****

What schools did Robyn Bradshaw attend?

Robyn Bradshaw attended Cape Wine Academy, Distell Internal Courses, University Of Adelaide, University Of Cape Town.

What skills is Robyn Bradshaw known for?

Robyn Bradshaw has skills like Marketing Strategy, Wine, Fmcg, Alcoholic Beverages, Trade Marketing, Wine Tasting, Winemaking, Brand Management, Wineries, Marketing Management, Beverage Industry.

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