Robyn Burley Email and Phone Number
Innovative Leader | Marketing Strategist | Purpose-driven EdTech AdvocateI'm Robyn, a results-driven Head of Marketing whos passionate about driving business growth and delivering impactful solutions. Throughout my career, I’ve led successful initiatives that transformed businesses, from regional digital marketing campaigns to launching large scale real estate developments.Growing up, I found it challenging to see how school learning translated into real-world opportunities. This concern, especially as a parent, drew me to exploring careers in STEM, education, and climate action. After leading marketing at InkSmith, I’m thrilled to now be Head of Marketing at Forward Education, where we empower the next generation with purpose-driven STEM education - with Climate Action Coding & Robotics Kits.I’m looking to connect with other marketing leaders, climate advocates, EdTech Innovators, and passionate Educators in the K-12 education space. Let’s explore how we can make a lasting impact together!
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Director Of Global PartnershipsForward EducationWaterloo, On, Ca -
Head Of MarketingForward Education Apr 2024 - PresentKitchener, Ontario, Canada -
Head Of MarketingInksmith Oct 2023 - PresentKitchener, Ontario, CanadaInkSmith is an education technology company that specializes in introducing 3D printing, coding, robotics, and other 21st-century makerspace technology into the classroom to empower purpose-driven learning. Our goal is to help students build STEAM, digital and problem-solving skills while providing educators with training, tools, and resources to support this learning in the classroom.We are the only STEM service provider in Canada that manufactures our own products with provincially aligned curriculum materials and offers professional development programs to help their district build capacity. -
Executive Team - SpiritsKitchener-Waterloo Oktoberfest Aug 2018 - PresentKitchener, Ontario, CanadaAt KW Oktoberfest, I played a pivotal role in the successful conception and execution of the flagship Oktoberfesthaus seasonal event, uniting over 15k participants at the dynamic venue of LOT42 in Kitchener. As a leader in Front-of-House operations, I effectively managed a diverse team of 75+ staff members, overseeing critical aspects such as hiring, scheduling, inventory, payroll, and partnership relations. I fostered strategic alliances that not only drove community-wide growth but also generated shared value for all stakeholders involved. Currently, I'm at the forefront of launching the innovative Spirits & Cocktails initiatives for Oktoberfest Willkommen Platz at 44 Gaukel St, an exciting event slated for October 2023. In this role, I'm driving its planning, execution, and ultimate success. -
Growth Strategist And Marketing ConsultantFlux Solutions Inc. Nov 2016 - Nov 2023Kitchener, Ontario, CanadaAs a results-driven marketing and growth strategist, I have consistently delivered exceptional results by crafting and executing strategic marketing and sales campaigns that outperform industry benchmarks.My track record includes achieving conversion rates of 4%, exceeding the real estate average of <2%.I have successfully contributed to projects like Werkliv student housing, where I conducted comprehensive student research, leading to the leasing of over 1000 beds through targeted strategies tailored to the higher education sector.Notably, I played a pivotal role in the launch of EVE Park condos, Canada's pioneering residential net-zero development. Reporting directly to the CEO, I provided strategic insights, designed effective go-to-market strategies, and orchestrated comprehensive marketing initiatives that contributed to our success.My experience also includes leading high-performing teams, fostering impactful partnerships, and managing all aspects of Hubspot CRM workflows and analytics.
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Co-Founder And CmoFlux Realty Jan 2018 - Jan 2021Kitchener, Canada AreaFlux Realty is on a mission to reshape real estate, placing customers at the center of our focus while leaving a positive impact on our community. During my tenure as CMO, I executed a transformative strategy that propelled our revenue growth from $330,000 in 2018 to an impressive $1,000,000 in 2020. This accomplishment was driven by implementing a data-driven PPC and Facebook inbound marketing approach that consistently contributed to nearly 50% of our annual gross income.My role extended beyond revenue generation. I orchestrated a comprehensive marketing ecosystem, overseeing social media management, PPC advertising, website enhancements, and property content creation for Flux Realty and our dedicated agents. This holistic approach, combined with a targeted social media strategy, played a pivotal role in building brand recognition and facilitating the successful sale of our brokerage in February 2021.Functioning as Operations Manager, I established a seamless internal framework that supported our team's growth and success. Through curated training resources, impactful team events, and efficient communication channels, I provided a foundation for our team members to excel. My involvement in talent acquisition further expanded our dynamic #FluxFam.In Client Success, I curated compelling content, designed client events, and fostered lasting relationships. Through thoughtful email newsletters, personalized client gifts, and consistent engagement, I deepened our connections and solidified our client base.As Lead Marketing Manager, I upheld our brand identity across various digital platforms, utilizing my proficiency in photography and graphic design to create engaging content that resonated with our audience.My unwavering commitment extends to delivering exceptional results for both our clients and our team members. In every role, I strive to exceed expectations and make a tangible impact on the success of our organization. -
Head Bartender/ Assistant ManagerBrixton Social Apr 2014 - Nov 2017140 University Ave W, Waterloo• Managing the financial and product allocation aspects of the beverage operation, including: operating the bar within the budget requirements, administering payroll, and holding responsibility for all ordering and receiving of products. • Assists in the development, content creation and execution of promotion and marketing tools/events as well as menus and promotional flyers. • Create and execute effective employee training manuals and initiatives. • Addressing complaints and resolving problems for both employee and customer-related issues in a composed and efficient manner. • Developed and maintained long-term professional relationships with clients, brands and suppliers. • Involved in all aspects of day-to-day management, promotion and finance
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Supplemental Instruction Assistant & Teaching AssistantWilfrid Laurier University Sep 2013 - Dec 2015Study Skills & S.I. Centre; Film Studies DepartmentEnhanced student learning and comprehension through dynamic instruction of Film and Narrative & Film and Genre courses.Responsible for record keeping, grading papers and exams, ensuring accurate assessment and evaluation of student performance.Utilized innovative teaching methodologies, including Microsoft Suite and audiovisual tools, to foster student engagement and retention in the Film Studies department.Recognized for creativity in lesson planning and ability to effectively communicate with students from diverse backgrounds.Developed strong professional relationships with colleagues and students, fostering a collaborative and supportive learning environment. -
BartenderStampede Corral May 2007 - May 2014• Developed interpersonal skills focused around creating an exciting, energetic and safe service environment.• Maintained quality professional relationships with clients, customers and staff.• Explored and developed unique bartending skills such as mixology and flair.
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On-Premise Accounts ManagerSelect Wines And Spirits May 2013 - Sep 2013• Proactively and effectively managed marketing initiatives with specific emphasis on project schedules and successful delivery of milestones that satisfied company requirements. • Developed leadership skills though the organization, execution and facilitation of special events and private parties, while managing a small group of employees.• Completed competitive sales and account quotas by developing and maintaining strong professional relationships with clients as well as managing an average of 10+ accounts per day.• Gained experience managing client accounts in a variety of businesses within the Food & Beverage industry. -
Bartender/ServerMoosewinooskis Kitchener Nov 2010 - Jul 2013
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Casual Winter EmploymentLiquor Control Board Of Ontario (Lcbo) Nov 2008 - Dec 2010
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Summer Merchandiser/SalesMark Anthony Group May 2009 - Aug 2010
Robyn Burley Skills
Robyn Burley Education Details
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Digital Innovation Skills Certificate -
Comprehensive Psychology And Film Studies -
Omvic Certification -
Resurrection Catholic Secondary School11-12 -
Sir John A. Macdonald High School
Frequently Asked Questions about Robyn Burley
What company does Robyn Burley work for?
Robyn Burley works for Forward Education
What is Robyn Burley's role at the current company?
Robyn Burley's current role is Director of Global Partnerships.
What schools did Robyn Burley attend?
Robyn Burley attended Terra.do, Wilfrid Laurier University, Wilfrid Laurier University, Georgian College, Resurrection Catholic Secondary School, Sir John A. Macdonald High School.
What are some of Robyn Burley's interests?
Robyn Burley has interest in Children, Reading And Writing Fiction, Education, Flair Bartending, Photography, Mixology, Working In The Wine And Spirits Industry, Travel, Film.
What skills is Robyn Burley known for?
Robyn Burley has skills like Wine And Spirits Industry, Microsoft Word, Powerpoint, Alcoholic Beverages, Team Leadership, Written And Oral Presentation Skills, Full Driving License, Friendly Personality, Outstanding Interpersonal Communication Skills, Highly Ambitious, Challenge Driven, Goal Oriented.
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