Robyn Cooper, Mba Email and Phone Number
Results-oriented CPG sales and marketing professional with a record of success building collaborative relationships and outpacing growth targets. Combined MBA with classical training and steady advancement with industry leaders Clorox and Colgate-Palmolive. Action-oriented, adaptable, and resilient with a strong sense of urgency. Guiding principles: Lead with empathy and integrity. Do the right thing. Manage and mentor the next generation of leaders. Open to relocating.Career Highlightsþ Promoted to Clorox leadership team. Received national sales awards, was named DEI Ambassador, and had several direct reports promoted during my tenure. Held dual role in Field Sales and Sales Planning to build out career skills.þ Nominated for Colgate Chairman of the Year Award. Created first Global Promotional Effectiveness ROI Tool. Trained US sales team on SAP planning tools. Career broadening roles in Sales Finance and Brand Management.þ Completing Health Coach Training certification while serving as fitness coach, helping my community improve their holistic health and wellness. At Suave Brands Company, strategic development of Shopper Marketing for the Chapstick brand marks my current focus, leveraging a robust background in trade marketing and sales strategy. Suave's team benefits from my expertise in driving sales growth and optimizing product positioning, skills honed during my tenure at Reckitt. The transition from Reckitt followed a proactive pivot due to local office closure, a move reflecting my adaptability and commitment to leading-edge marketing practices. With a career underpinned by mentoring emerging leaders and fostering industry partnerships, my professional ethos is rooted in aligning purpose-led initiatives with tangible business results
Kind
View- Website:
- kindsnacks.com
- Employees:
- 677
-
Senior Trade Marketing ManagerKind Sep 2024 - PresentNew York, New York, United States -
Consultant - Contract AssignmentSuave Brands Company May 2024 - Sep 2024Long Island, New York• Contracted on a short-term assignment to oversee shopper marketing plans for newly acquired Chapstick, the #1 lip care brand (units). Managed $2M budget. Created comprehensive business overview to assist new team members getting up to speed on Chapstick brand. • Forged relationships with new agency partners to build surround sound shopper marketing plan.• Uncovered new shopper marketing capabilities to enable Chapstick marketing plans to include brand engagement amplification on a mass scale while reaching its consumer target. -
Trade Marketing ManagerReckitt Aug 2023 - Feb 2024United States• Managed $200M + P&L across Woolite and Resolve brands. Led business strategy, deployment, and sales execution to achieve sales, margin, and market share targets. Direct report: TM Analyst. Proactively left the company after local office closed.• Challenged to turn around declining Woolite sales driven by loss of legacy customers and lack of trial among new users. Employed syndicated and retailer data (84.51, Luminate, Stackline) to unlock insights around pricing and sizing. Result: Reckitt leadership agreed to expand distribution on opening price point size and introduce new size to fuel earnings model and improve price value equation -
Customer Team Leader And Team ManagerThe Clorox Company Sep 2019 - Jun 2023Long Island, NyElevated Sprouts as a leading-edge retailer for Clorox VMS brands and a 3-year strategic plan to sustainably rebuild our JBP partnership.Optimized Burt’s Bees go-to-market strategy, resulting in brand leadership and double-digit sales growthManaged broker relationships across all Clorox businesses resulting in process improvements, supply chain efficiencies, and cost savings to Clorox and Spouts -
Sales Planning Team LeaderThe Clorox Company Aug 2018 - Sep 2019Sunrise, FlManaged 12 person team to establish role clarity across newly acquired businesses at CloroxOversaw $200M+ P&L to develop and execute strategic plans across all classes of trade Co-led work streams to create S&OP process, Salesforce integration, and Trade Spending guardrailsServed as DEI Ambassador to lay the foundation for Clorox’s talent and recruitment strategyStreamlined VMS distribution network, resulting in $500K annual savings to Clorox -
Customer Operations Manager - KrogerThe Clorox Company Feb 2017 - Jul 2018Greater New York City AreaSuccessfully managed broker team and customer relationships which resulted in a promotion to Clorox’s Leadership team -
Sales Planning Manager - Litter And Emerging BrandsThe Clorox Company Jul 2016 - Feb 2017Austin, Texas AreaSuccessfully managed dual role in Sales Planning and Field Sales, as a temporary assignment, with focus on strategizing and executing business plans for Clorox's Litter and Food brands. -
National Account Manager - HebThe Clorox Company Jan 2015 - Feb 2017Austin, Texas Area• Grew Clorox volume at HEB +8% year over year, 400 basis points above stated objectives. Nominated for Clorox Team of the Year Chairman’s Award -
Regional Sales Manager - Grocery And DrugThe Clorox Company May 2012 - Dec 2014Greater New York City Area• Oversaw $60M P&L and (4) Acosta employees to achieve Clorox volume sales and financial objectives • Nominated for Clorox Chairman’s Award -
Account Business Manager, WakefernColgate Palmolive Aug 2008 - Apr 2012Long Island, Ny -
Associate Brand Manager, Home CareColgate Palmolive Aug 2007 - Aug 2008 -
Business AnalystColgate Palmolive Dec 2006 - Jul 2007 -
Promotions AnalystColgate Palmolive May 2006 - Dec 2006New York, New York -
Category Development ManagerColgate Palmolive Jun 2004 - Apr 2006Morristown, New Jersey
Robyn Cooper, Mba Education Details
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Marketing Strategy -
Holistic Health -
Organizational Leadership -
Psychology
Frequently Asked Questions about Robyn Cooper, Mba
What company does Robyn Cooper, Mba work for?
Robyn Cooper, Mba works for Kind
What is Robyn Cooper, Mba's role at the current company?
Robyn Cooper, Mba's current role is Relationship Builder | Brand Accelerator | Strategic Problem Solver and Storyteller | Colgate, Clorox and Reckitt Alum.
What schools did Robyn Cooper, Mba attend?
Robyn Cooper, Mba attended Washington University In St. Louis, Institute For Integrative Nutrition, Professional Development - Harvard Division Of Continuing Education, Binghamton University.
Who are Robyn Cooper, Mba's colleagues?
Robyn Cooper, Mba's colleagues are Madalyn Geletzke, Jimmy Thomas, Patrik Szekely, Maureen Gayle, Andry Man, Nitza Santiago, Amit Tmd.
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