Robyn Cooper, Mba Email & Phone Number

New York, New York, United States

Long Island, New York

• Contracted on a short-term assignment to oversee shopper marketing plans for newly acquired Chapstick, the #1 lip care brand (units). Managed $2M budget. Created comprehensive business overview to assist new team members getting up to speed on Chapstick brand. • Forged relationships with new agency partners to build surround sound shopper marketing plan.• Uncovered new shopper marketing capabilities to enable Chapstick marketing plans to include brand engagement amplification on a mass scale while reaching its consumer target.

United States

• Managed $200M + P&L across Woolite and Resolve brands. Led business strategy, deployment, and sales execution to achieve sales, margin, and market share targets. Direct report: TM Analyst. Proactively left the company after local office closed.• Challenged to turn around declining Woolite sales driven by loss of legacy customers and lack of trial among new users. Employed syndicated and retailer data (84.51, Luminate, Stackline) to unlock insights around pricing and sizing. Result: Reckitt leadership agreed to expand distribution on opening price point size and introduce new size to fuel earnings model and improve price value equation

Long Island, Ny

Elevated Sprouts as a leading-edge retailer for Clorox VMS brands and a 3-year strategic plan to sustainably rebuild our JBP partnership.Optimized Burt’s Bees go-to-market strategy, resulting in brand leadership and double-digit sales growthManaged broker relationships across all Clorox businesses resulting in process improvements, supply chain efficiencies, and cost savings to Clorox and Spouts

Sunrise, Fl

Managed 12 person team to establish role clarity across newly acquired businesses at CloroxOversaw $200M+ P&L to develop and execute strategic plans across all classes of trade Co-led work streams to create S&OP process, Salesforce integration, and Trade Spending guardrailsServed as DEI Ambassador to lay the foundation for Clorox’s talent and recruitment strategyStreamlined VMS distribution network, resulting in $500K annual savings to Clorox

Greater New York City Area

Successfully managed broker team and customer relationships which resulted in a promotion to Clorox’s Leadership team

Austin, Texas Area

Successfully managed dual role in Sales Planning and Field Sales, as a temporary assignment, with focus on strategizing and executing business plans for Clorox's Litter and Food brands.

Austin, Texas Area

• Grew Clorox volume at HEB +8% year over year, 400 basis points above stated objectives. Nominated for Clorox Team of the Year Chairman’s Award

Greater New York City Area

• Oversaw $60M P&L and (4) Acosta employees to achieve Clorox volume sales and financial objectives • Nominated for Clorox Chairman’s Award

Long Island, Ny

New York, New York

Morristown, New Jersey

Master Of Business Administration - Mba, Marketing Strategy

Health Coach Training Program, Holistic Health

Organizational Leadership

Emotional Intelligence in Leadership Certificate Course

Ba, Psychology

Activities and Societies: Alpha Epsilon PhiGraduated with Honors: 3.51 GPA