Robyn Durlin Email & Phone Number

Akron, Ohio, United States

Created a side business as an outlet to express creativity away from the computer, combining a passion for handmaking crafts and beachcombing/nautical lifestyle without it interfering with full time career obligations. • Jewelry design/fabrication: skills include soldering, basic jewelry bench skills, bezel setting sea glass in sterling/fine silver, cutting/drilling/grinding cold glass, and polishing; sourcing materials (including finding the natural sea/beach glass) and designing/developing product lines. • Designing packaging and marketing materials, product photography, copy writing, developing the overall brand identity, running the online Etsy shop and corresponding independent website, and social media. • Budgeting expenses, business taxes/accounting, filing sales tax reports in two different states, inventory management, restructuring from a sole proprietorship to an LLC, and competitive pricing analysis.• Customer service, craft show booth design and construction, and logistics (fitting the booth in a vehicle and planning craft show schedule).

Akron, Oh

Designed and coded digital content for various marketing channels under the Kay Jewelers banner: Kay.com landing pages, collection pages, gift guides, social media, display ads, and email. Member of the internal creative team that worked closely with marketing channel partners to coordinate specific content objectives from concept to delivery in a fast-paced business environment with often tight deadlines and last-minute promotional changes. • Redesigned the Black Friday Deals landing page to improve the shopping experience for the deal-seeking customer, resulting in a massive increase in sales year-over-year. • Developed custom HTML and CSS code on high-performing landing pages to align with evolving marketing brand guidelines, filling in the gap between the out of the box capabilities of the SAP Hybris SmartEdit ecommerce platform and marketing objectives without a dedicated development team. • Modernized and templatized top level navigation landing pages and collection specific landing pages while maintaining high standards of design, contributing to a year-over-year increase in ecommerce sales every year.• Designed and presented concepts for campaigns incorporating new trends and ways to elevate the look and feel of the brand for both Kay Jewelers and Kay Jewelers Outlet. • Contributed to the major overhaul of the website to the SAP Hybris platform in 2019, helping to create launch content while maintaining the current content schedule, and learning a new CMS with HTML editing capabilities at the same time.• Maintained a strict on-time delivery schedule of designing marketing emails a month at a time while simultaneously coding and testing daily sends. • Anticipated the needs of other digital designers on the team and assisted with social media and display ads when workloads increased, or PTO was taken. During the COVID-19 shutdown, took on the Kay Outlet email and home page design in addition to current responsibilities.

Website design, WordPress theme design/development, content integration, and logo design.

Aurora, Oh

Member of the small marketing department performing a variety of duties in addition to website development.• Hand coded HTML and CSS for website product and landing pages, in-house product photography, print design, and added new products to the content management system.• Assisted with redesign of company website, cleaned up drop down menu code provided by an external agency to function properly and be easier to update in the future. • Collaborating with electrical engineers to illustrate and write technical specifications ranging from application illustrations to wiring diagrams and researching engineering specifications. • Sourced a full line of waterproof connectors and increased sales by 100% with no prior experience.• Sourced product offerings with input from the purchasing department based on strategic product initiatives, competitive pricing analysis, and part number generation.• Social media, writing press releases, email marketing design, and email database management.