Robyn Hayward Email and Phone Number
Robyn Hayward work email
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Robyn Hayward personal email
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Finance and projects executive with a proven 25+ year track record across industries including Advertising, Media and Travel. An exceptional and respected leader, who initiates business growth and sustained profitability through operational efficiency and improvement, change management and strategy development. Key skills include:• Strong leadership and team building capabilities • Adept stakeholder management across various continents and organisational engagement at all levels• Excellent analytical, process improvement and project and change management skills• Proven understanding of operational requirements, contractual responsibilities and policy setting• Highly skilled finance professional with ability to translate information requirements to the audience
Mash Brands
View- Website:
- thisismash.com
- Employees:
- 8
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Chief Financial OfficerMash Brands Apr 2024 - PresentWe’re Mash. Your cultural marketing partner.We’ve designed, curated and overseen in-house agency teams for the world’s most revolutionary brands. Our global creative and strategic specialists are cultural insiders—they get your audience because they are your audience. If you’re ready to prioritise big ideas over big offices, being seen over just being serviced, and real cultural fluency over boardroom banter, let’s Mash. -
Senior Finance DirectorJoy. May 2022 - PresentSydney, New South Wales, AustraliaKey responsibilities include:• Managing a small team of 3 with responsibility for all financial aspects of The Joy Agency including payroll, HR, Legal and other operational requirements as needed • Oversee and lead the budgeting, forecasting and end of month processes, presentation of dashboards and operational reports to GM and Principals• Member of the Senior Leadership Team involved in business leadership, operational strategy and providing advice in relation to financial, cashflow management, tax planning and company cultureKey achievements:• Reviewed and overhauled finance and payroll systems. This included implementation of 2 finance systems within 6 months after quickly assessing the initial system was not fit for purpose, identifying a more suitable option and switching within 3 months• Streamlined internal finance processes to create efficiencies including an updated Joy finance manual to reflect new systems and processes• Implementation of regular Balance Sheet reporting and review cycle along with simplifying the chart of accounts to reduce the reliance on external accountants and reduce accounting fees by more than 50%• Assessing the skills, strengths and working preferences of the current finance team to redistribute responsibilities• Providing key finance support to the GM and Principals to enable informed decision making -
Board MemberMaggie Beer Foundation Jan 2022 - PresentAustraliaThe Foundation's main objective is to improve the quality of food, nutrition and the dining experience in aged care. -
Finance DirectorItv Studios Australia Jul 2019 - Apr 2022Sydney, AustraliaKey responsibilities include:• Build, lead and develop a high performing finance team with a focus on continuous improvement• Partner with the Senior Leadership Team and ensure they have the necessary information and tools to enable them to make informed decisions on operations and business strategy• Work with the CEO and Senior Leadership Team to deliver the annual budget and quarterly forecasts with realistic targets and KPI'sKey achievements:• Developed and implemented a 1 page dashboard to report monthly financial information to the Senior Leadership Team• Reviewed finance team roles in conjunction with business requirements, restructuring to allow for current and future business needs• Delivered approximately $4m additional profit by closely reviewing tax offset eligibility of productions -
Director, International Finance ProjectsViacom May 2017 - Dec 2017Sydney, AustraliaKey responsibilities include:• APAC lead for global project team (reporting to International CFO in NYC) focussed on process and structural improvements across the Viacom International Finance organisation• ANZ lead for implementation of new FP&A shared service structure across APAC• Reviewed budget and forecast cycles and outputs for improvement Key achievements:• Developed and implemented a change management strategy to ensure a smooth transition of FP&A services from Australia to Singapore • Managed and facilitated process mapping workshop for International Finance team (40 members across USA, Europe and APAC)• Created draft process map and framework of the annual budget and forecasting cycles to be validated by attendees at the workshop -
Finance DirectorViacom Jul 2014 - Apr 2017Australia And New ZealandKey responsibilities include:• Managing team of 7 with responsibility for all financial aspects of VIMN ANZ • Management of ANZ regional P&L for consolidated VIMN business including: annual budget planning; monthly and quarterly performance reporting and forecasting; measurement against KPIs and presentation of scorecards to management teams• Responsible for audit and tax compliance including: annual statutory accounts, US GAAP reporting, income tax returns, transfer pricing and fringe benefits tax returns in conjunction with external service providers• Member of the ANZ Senior Management Team involved in designing and executing ANZ strategy, setting and achieving commercial objectives, project management, business planning and modelling, post campaign reviews and market analysisKey achievements:• Supported finance team and wider ANZ business in transition to SAP and Viacom global business services • Managed and mentored ANZ finance talent to uplift capability and develop high performance team• Redesigned reporting of KPI management tools including weekly ad sales performance, monthly finance dashboards, KPI reporting and annual finance calendar• Created VIMN ANZ 4-year strategic plan in conjunction with regional and international finance and strategy teams• Worked with GM, brand leads and regional finance teams to build and present business cases for new revenue and growth opportunities• Modelled financial scenarios for renewal negotiations of long term TV channel license agreements with affiliate partners• Built financial model to assess partnership with Cricket Australia and Network Ten including content production, licensing and event experiences• Created annualised activity vs revenue calendar for Nickelodeon to maximise current activity and develop growth opportunities• Managed liquidation of Ignite Media Brands entity working closely with Deloitte liquidation and tax teams, VIMN ANZ and Viacom international tax teams -
Finance DirectorIgnite Media Brands Aug 2013 - Jun 2014AustraliaKey responsibilities include:• Managing team of 3 across all finance transactions including invoicing, collections and debtor management and client queries• P&L management including annual budgeting planning and target setting, monthly and quarterly performance reporting and forecasting, reporting to senior management, JV partners and the Board• Responsible for audit and tax compliance including statutory accounts and tax return preparation in conjunction with external accountants (PwC and Deloitte)• Member of the senior leadership team, working closely with the CEO to build and execute business strategyKey achievements:• Led cross functional team to reduce (Dec 2013) and wind down (June 2014) Ignite including finance, operations and staff requirements meeting key deadlines and coordinating with business owners as required• Worked closely with JV shareholders on the sale (TV1) and purchase (VIMN ANZ) of shares on 31 December 2013 including detailed budget, timeline and reporting of all required financial information• Calculated and verified all financial items to be included in JV share sale contracts including detailed budgets, timelines, redundancy payments (and adjusted calculations as required)• Led transition of remaining Ignite business to MCN including sales bookings, staff and commission calculations• Managed information requirements for payroll tax audit working closely with HR team and managing expectations of JV partners -
Commercial Finance ManagerMtv Networks Mar 2012 - Aug 2013Australia And New ZealandKey responsibilities include:• Managing a team of 3 with responsibility for consolidation, reporting and analysis of all financial results to local, regional and international management teams• Analysis and reporting of ANZ regional P&L for consolidated VIMN business including: annual budget planning; monthly and quarterly performance reporting and forecasting and preparation of scorecards for local, regional and international management teams• Financial analysis of new business opportunities Key achievements:• Embedded newly formed commercial team as trusted business partners by creating a mandate to provide a service and develop greater visibility to the business at local, regional and international levels• Initiated regular meetings and information sessions across all levels of the business to develop companywide financial acumen• Implemented a structure and process for analysis of new business opportunities focussing on financial and non-financial benefits, costs and risks and ensuring alignment with business strategy• Worked closely with local and regional HR to report and analyse headcount and business restructuring costs -
Senior Manager, PlanningQantas Holidays May 2011 - Mar 2012AustraliaKey responsibilities include:• Managing a team of 2 responsible for analysis and reporting of financial results and management of the budgeting and forecasting processKey achievements:• Worked collaboratively with Business Systems team to develop, test and implement automated weekly sales reports generating efficiencies across finance and business systems -
Project Accountant (Contract)Nationwide News (News Limited) Dec 2010 - Feb 2011Sydney, Australia• Developed training materials, reports and created process notes relating to the implementation of TM1 across the Nationwide News business
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Project Accountant (Contract)Eyecorp Pty Ltd Aug 2010 - Nov 2010Sydney, Australia• Redesigned the business case process and forms to reduce duplication• Developed a standard financial model for new Drive deals
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Commercial Manager - ProjectsFoxtel Management Pty Ltd Dec 2008 - Jun 2010AustraliaKey responsibilities include:• Managing the financial processes and reporting of the Next Generation Project to launch several new channels and services• Responsible for reporting and tracking of capital expenditure and preparation of project business casesKey achievements:• Set up and maintained a robust financial model to analyse, track and forecast project costs ($35m budget) to report to senior managers• Initiated and managed a review and simplification of the business case framework• Finance lead to set up and operate regular senior management prioritisation process used to assess current, new and on hold projects -
Manager Business Analysis - Business TransformationQantas Airlines Jul 2007 - Nov 2008Qantas Engineering - Australia• Managed A380 project workstream including the setup of new hangar office facilities and meal room• Developed and defined process for accurate monthly reporting to Steering Committee in conjunction with project managers -
Assistant Commercial ManagerFoxtel Management Pty Ltd Jan 2004 - Jul 2007Australia• Lead the finance stream on the North Ryde relocation project to ensure the relocation to new offices was on time and within budget (approximately $60m)• A founding members of Xtras (the internal Social Committee) to ensure a smooth transition from Pyrmont to North Ryde -
Business Analyst (Contract)Commonwealth Bank (Global Markets) Jul 2003 - Nov 2003Australia
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Management AccountantAustar Entertainment Pty Ltd May 2002 - Jun 2003Australia
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ContractorVarious Feb 2000 - Jan 2002London, United Kingdom
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AccountantMclachlan Hodge Mitchell, Unley, Sa Sep 1997 - Oct 1999Adelaide, Australia
Robyn Hayward Skills
Robyn Hayward Education Details
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Institute Of Chartered Accountants In AustraliaGraduate Diploma Ca -
Deakin University, Geelong, VictoriaDiploma Of Financial Planning -
Accountancy
Frequently Asked Questions about Robyn Hayward
What company does Robyn Hayward work for?
Robyn Hayward works for Mash Brands
What is Robyn Hayward's role at the current company?
Robyn Hayward's current role is CFO / Senior Finance Director | Business Finance Strategy & Leadership | Finance Transformation & Process Improvements | Operational Change | Board Member.
What is Robyn Hayward's email address?
Robyn Hayward's email address is ro****@****ail.com
What schools did Robyn Hayward attend?
Robyn Hayward attended Institute Of Chartered Accountants In Australia, Deakin University, Geelong, Victoria, University Of South Australia.
What skills is Robyn Hayward known for?
Robyn Hayward has skills like Forecasting, Stakeholder Management, Business Analysis, Budgets, Change Management, Business Planning, Business Process Improvement, Process Improvement, Managerial Finance, Financial Modeling, Contract Management, Project Planning.
Who are Robyn Hayward's colleagues?
Robyn Hayward's colleagues are Amy Williams, Rich Akers, Luke Tehan, Abishek Radhakrishnan, Navyadisha Salian, Sharique Khan, Claire Allen.
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