Robyn Hayward Email & Phone Number

We’re Mash. Your cultural marketing partner.We’ve designed, curated and overseen in-house agency teams for the world’s most revolutionary brands. Our global creative and strategic specialists are cultural insiders—they get your audience because they are your audience. If you’re ready to prioritise big ideas over big offices, being seen over just being serviced, and real cultural fluency over boardroom banter, let’s Mash.

Sydney, New South Wales, Australia

Key responsibilities include:• Managing a small team of 3 with responsibility for all financial aspects of The Joy Agency including payroll, HR, Legal and other operational requirements as needed • Oversee and lead the budgeting, forecasting and end of month processes, presentation of dashboards and operational reports to GM and Principals• Member of the Senior Leadership Team involved in business leadership, operational strategy and providing advice in relation to financial, cashflow management, tax planning and company cultureKey achievements:• Reviewed and overhauled finance and payroll systems. This included implementation of 2 finance systems within 6 months after quickly assessing the initial system was not fit for purpose, identifying a more suitable option and switching within 3 months• Streamlined internal finance processes to create efficiencies including an updated Joy finance manual to reflect new systems and processes• Implementation of regular Balance Sheet reporting and review cycle along with simplifying the chart of accounts to reduce the reliance on external accountants and reduce accounting fees by more than 50%• Assessing the skills, strengths and working preferences of the current finance team to redistribute responsibilities• Providing key finance support to the GM and Principals to enable informed decision making

Australia

The Foundation's main objective is to improve the quality of food, nutrition and the dining experience in aged care.

Sydney, Australia

Key responsibilities include:• Build, lead and develop a high performing finance team with a focus on continuous improvement• Partner with the Senior Leadership Team and ensure they have the necessary information and tools to enable them to make informed decisions on operations and business strategy• Work with the CEO and Senior Leadership Team to deliver the annual budget and quarterly forecasts with realistic targets and KPI'sKey achievements:• Developed and implemented a 1 page dashboard to report monthly financial information to the Senior Leadership Team• Reviewed finance team roles in conjunction with business requirements, restructuring to allow for current and future business needs• Delivered approximately $4m additional profit by closely reviewing tax offset eligibility of productions

Sydney, Australia

Key responsibilities include:• APAC lead for global project team (reporting to International CFO in NYC) focussed on process and structural improvements across the Viacom International Finance organisation• ANZ lead for implementation of new FP&A shared service structure across APAC• Reviewed budget and forecast cycles and outputs for improvement Key achievements:• Developed and implemented a change management strategy to ensure a smooth transition of FP&A services from Australia to Singapore • Managed and facilitated process mapping workshop for International Finance team (40 members across USA, Europe and APAC)• Created draft process map and framework of the annual budget and forecasting cycles to be validated by attendees at the workshop

Australia And New Zealand

Key responsibilities include:• Managing team of 7 with responsibility for all financial aspects of VIMN ANZ • Management of ANZ regional P&L for consolidated VIMN business including: annual budget planning; monthly and quarterly performance reporting and forecasting; measurement against KPIs and presentation of scorecards to management teams• Responsible for audit and tax compliance including: annual statutory accounts, US GAAP reporting, income tax returns, transfer pricing and fringe benefits tax returns in conjunction with external service providers• Member of the ANZ Senior Management Team involved in designing and executing ANZ strategy, setting and achieving commercial objectives, project management, business planning and modelling, post campaign reviews and market analysisKey achievements:• Supported finance team and wider ANZ business in transition to SAP and Viacom global business services • Managed and mentored ANZ finance talent to uplift capability and develop high performance team• Redesigned reporting of KPI management tools including weekly ad sales performance, monthly finance dashboards, KPI reporting and annual finance calendar• Created VIMN ANZ 4-year strategic plan in conjunction with regional and international finance and strategy teams• Worked with GM, brand leads and regional finance teams to build and present business cases for new revenue and growth opportunities• Modelled financial scenarios for renewal negotiations of long term TV channel license agreements with affiliate partners• Built financial model to assess partnership with Cricket Australia and Network Ten including content production, licensing and event experiences• Created annualised activity vs revenue calendar for Nickelodeon to maximise current activity and develop growth opportunities• Managed liquidation of Ignite Media Brands entity working closely with Deloitte liquidation and tax teams, VIMN ANZ and Viacom international tax teams

Australia

Key responsibilities include:• Managing team of 3 across all finance transactions including invoicing, collections and debtor management and client queries• P&L management including annual budgeting planning and target setting, monthly and quarterly performance reporting and forecasting, reporting to senior management, JV partners and the Board• Responsible for audit and tax compliance including statutory accounts and tax return preparation in conjunction with external accountants (PwC and Deloitte)• Member of the senior leadership team, working closely with the CEO to build and execute business strategyKey achievements:• Led cross functional team to reduce (Dec 2013) and wind down (June 2014) Ignite including finance, operations and staff requirements meeting key deadlines and coordinating with business owners as required• Worked closely with JV shareholders on the sale (TV1) and purchase (VIMN ANZ) of shares on 31 December 2013 including detailed budget, timeline and reporting of all required financial information• Calculated and verified all financial items to be included in JV share sale contracts including detailed budgets, timelines, redundancy payments (and adjusted calculations as required)• Led transition of remaining Ignite business to MCN including sales bookings, staff and commission calculations• Managed information requirements for payroll tax audit working closely with HR team and managing expectations of JV partners

Australia And New Zealand

Key responsibilities include:• Managing a team of 3 with responsibility for consolidation, reporting and analysis of all financial results to local, regional and international management teams• Analysis and reporting of ANZ regional P&L for consolidated VIMN business including: annual budget planning; monthly and quarterly performance reporting and forecasting and preparation of scorecards for local, regional and international management teams• Financial analysis of new business opportunities Key achievements:• Embedded newly formed commercial team as trusted business partners by creating a mandate to provide a service and develop greater visibility to the business at local, regional and international levels• Initiated regular meetings and information sessions across all levels of the business to develop companywide financial acumen• Implemented a structure and process for analysis of new business opportunities focussing on financial and non-financial benefits, costs and risks and ensuring alignment with business strategy• Worked closely with local and regional HR to report and analyse headcount and business restructuring costs

Australia

Key responsibilities include:• Managing a team of 2 responsible for analysis and reporting of financial results and management of the budgeting and forecasting processKey achievements:• Worked collaboratively with Business Systems team to develop, test and implement automated weekly sales reports generating efficiencies across finance and business systems

Sydney, Australia

• Developed training materials, reports and created process notes relating to the implementation of TM1 across the Nationwide News business

Sydney, Australia

• Redesigned the business case process and forms to reduce duplication• Developed a standard financial model for new Drive deals

Australia

Key responsibilities include:• Managing the financial processes and reporting of the Next Generation Project to launch several new channels and services• Responsible for reporting and tracking of capital expenditure and preparation of project business casesKey achievements:• Set up and maintained a robust financial model to analyse, track and forecast project costs ($35m budget) to report to senior managers• Initiated and managed a review and simplification of the business case framework• Finance lead to set up and operate regular senior management prioritisation process used to assess current, new and on hold projects

Qantas Engineering - Australia

• Managed A380 project workstream including the setup of new hangar office facilities and meal room• Developed and defined process for accurate monthly reporting to Steering Committee in conjunction with project managers

Australia

• Lead the finance stream on the North Ryde relocation project to ensure the relocation to new offices was on time and within budget (approximately $60m)• A founding members of Xtras (the internal Social Committee) to ensure a smooth transition from Pyrmont to North Ryde

Australia

Australia

London, United Kingdom

Adelaide, Australia

Graduate Diploma Ca

Diploma Of Financial Planning

Ba(Acc), Accountancy