Provide senior management and marketing stakeholders with regular business analysis and KPI reporting,supported with synthesized insights, conclusions and recommendations to facilitate fact based decision makingand strategy development.

Founded digibook.co.za in partnership with Berlut Books and drove the growth of the learning platform from concept to a viable going-concern. Developed and implemented strategic plans to attain stated growth and market share objectives while measuring operations to identify areas of improvement and implement solutions. Built and maintained mutually beneficial relations with key stakeholders that have the potential to contribute to the growth of the business. Upskilled in SQL, Google Analytics and Microsoft BI to measure and monitor performance and gain insights for growth. Achievments:digibook.co.za is used by over 50 IEB schools across SA and, after 4 years of re-investing profits for growth, will post a maiden profit in 2021.

Contributed to the ideation, establishment, growth and sale of educational digital publishing business. Drove technical content development, copyright (including IP) and market research to identify business development opportunities. Maintained favourable relations with key stakeholders, sought buyer and executed successful sale to leading provider of online education in SA, OPTIMI CLASSROOM (PTY) LTD, in 2018.

Provided strategic leadership and direction to technical project teams and marketing experts to identify, quantify and exploit new product and market opportunities in the UK automotive, health and transport markets. Ensured the effective development of numerous products through the concept, development, testing, production and launch phases. Performed product testing data statistical analysis. Responsible for the development and implementation of IP strategy for new products.Training:DFSS (Design for Six Sigma) – Marketing and Technical Product Development Training in 3M Six Sigma MethodologySupervisor Development ProgrammeMarketing Leadership Development Programme

Responsible for sourcing and collating company-wide supply chain data into single source databases (MS Access). Statistical data analysis to feed into ‘Cost to Serve’ models.Training:Presentation Skills for ConsultantsMS Access

Worked as junior team member in business process re-engineering teams alongside CAP Consulting: process mapping, data gathering, SAP ERP and CRM software mapping