Develop innovative instructional materials and co-teach summer College Application Essay Writing Workshops, working with over 250 students; 99% college acceptance rate for my students

Developed and implemented an integrated marketing, recruitment, and retention plan to streamline admissions funnel, drive enrollment, and further professionalize school brandResponsible for increasing brand awareness and inquiries for admission to the school; planned and executed recruitment and outreach events and word of mouth campaigns via ambassador programs; delivered 56% YOY increase in inquiries and 25% increase in applications in FY 2017-2018Managed editorial calendar and created internal and external marketing collateral; wrote monthly editorial for community newspaper to communicate the value of AJA education to prospective families and greater Austin communityDesigned and maintained website and school communications including newsletters, marketing emails, social media, and blogs to build school’s reputation and increase qualified leads for admission; delivered 29% increase in Facebook followers and reachCollaborated with Board of Directors to manage strategic initiatives, drive committee efforts, and present data-driven reports

Managed customer relationships for new product, CarStory, which resulted in close partnerships with industry experts who became our product evangelists and key influencersProduced call scripts, copy and marketing materials which demonstrated value and established software trials with roughly 400 dealerships nationwideOrganized and cataloged leads which developed administrative skills and improved direct sales processesProvided actionable feedback to management regarding product which contributed to more efficient sprints and product development

Handled all managerial, administrative, and communications duties in the office to grow company’s local branch to pursue financial independence from Houston office. Recruited, interviewed, and trained 5 highly credentialed teachers to ensure top quality instruction for customersDeveloped diverse marketing strategies including a pro-bono ACT test preparation course for a non-profit organization, test preparation course at Trinity Episcopal school, and free information session for the communityTutored in creative and academic writing, the verbal portions of the SAT and ACT, and college application essay writing; average student score increase of 25%