Robyn Tiehen Email & Phone Number

Broomfield, Co, Us

Burbank, Ca, Us

Broomfield, Colorado, Us

-Develop and execute successful brand strategies for a multi-million dollar portfolio, resulting in a 20% increase in revenue year-over-year.-Lead cross-functional teams to launch innovative marketing campaigns, driving brand awareness and engagement across multiple channels.-Manage a team of marketing professionals, providing coaching, guidance, and support to foster a culture of excellence and collaboration.-Partner with sales teams to optimize marketing spend and drive ROI, resulting in a 30% increase in lead generation and conversion rates.-Develop and delivered fully integrated marketing strategies for 9 global brands, ensuring consistency across all media channels.-Set and meet seasonal budgets, monitoring expenses and implementing cost savings measures.-Manage marketing, email, and ad campaigns, achieving an 8%+ ROAS through extensive A/B testing.

Broomfield, Colorado, Us

-Lead strategic category product direction for 9 brands.-Build and execute multi-year category product roadmaps and brand-specific plans.-Develop a team of category expert Product Managers.-Manage market research to identify and validate opportunities.-Analyze product sell-in, sell-through, inventory, and margin health for proactive lifecycle management.-Collaborate with Asia offices on vendor platform planning and execution

Portland, Oregon, Us

-Leads a multi discipline team responsible for brand-critical and highly visibly projects. -Manages and Oversees the CSC Collegiate Business that cultivates unique product lines for 32 NCAA Schools and the NFL’s Dallas Cowboys. -Manages all licensed product approval and direction for Columbia Sportswear Co.-Categories include Coolers, Lunch Boxes, Camping Accessories, Camping Furniture, Hydration, Socks, Underwear, Sport Bras, Sleepwear, Pet Accessories, Graphic Tees, Bedding, Bath, Eyewear, Watches, Belts and Wallets. -Operates product collaborations and partnerships for CSC. Supports relationships with global brands on product collaborations.

Portland, Oregon, Us

-Globally manages product lines for Men's and Women's performance sportswear apparel. -Builds product lines for Columbia Sportswear premium lines; Montrail and Titanium for both Men’s and Women’s along with the Performance Men's and Women's lines. -Responsible for 69 Million dollars in gross revenue with 143 SKUs in Spring seasons and 39 Million dollars in gross revenue with 135 SKUs in Fall seasons. -Utilizes market knowledge to provide clear product direction to the Design team and work cross-functionally with the product creation team to develop product lines, meet key dates, and achieve net sales, net margin, and corporate objectives.

Tolland, Ct, Us

-Project Manager for some of the top Brands and Retailers in the Fashion Industry. -Helps to implement the product development processes from concept to PO order utilizing PLM tool.-Evaluates requirements within Merchandising, Design, Production and Packaging teams for new business flow. Designs, develops and tests workflow processes for multiple clients adhering to strict acceptance criterion

New York City, Ny, Us

Managing all product departments within company for the implementation, training and management of PLM. Establishes goals and priority of work assignments in addition to managing the workflow to ensure timely completion of tasks.Traveled to all offices, globally, for training, procedure processes and executive level meetings.Implemented process change for product development teams globally for all categories; Belts, SLG, Seasonal Footwear, Neckwear, Luggage, Cold Weather and Gifts.Established goals and priorities for all 7 product categories.Developed a workflow process to ensure timely completion of tasks with all merchandising, design and packaging teams.

New York City, Ny, Us

Managed the global product development process and timeline for Cold Weather division.Oversaw product management, development, and production for 3 National Licensed Brands including; Levi’s, Dockers and Kenneth Cole.Created strategic line plans and product matrices using historical sales data and market needs through retail research. Guided development from product briefs through creative process by planning workflow, development calendars, and setting clear direction ensuring constant prioritization. Partnered with internal global sourcing on determining sourcing needs, set costing/pricing parameters ensuring brand margin model is maintained.Responsible for researching market dynamics including; competitive environment, retail landscape, market shifts and price point positioning. Conducted top to top product presentations to major key accounts, licensors and internal management team

New York City, Ny, Us

PLM (Product Lifestyle Management) Softwear system liaison for all Merchandising, Desgin, Sourcing and Packagaing departements. Manages system within company and through overseas vendors.

New York City, Ny, Us

Developed, merchandised and executed seasonal product for various brands such as; Levi's, Columbia, Dockers, Calvin Klein, Express, Ben Sherman and multiple private label brands. While working with top retailers such as; Kohl's, Macy's, JCP, Belk, Columbia Stores and many others. All while traveling domestically and internationally with company for sales meetings, sourcing and merchandising opportunities.

Bachelor’S Degree, Fashion Merchandising And Retail Managment

Textiles Apparel And Merchandising