Robyn Pearson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Working closely with The GIST’s content team to create and execute our social media strategy • Overseeing and leading our social team, including full-time, part-time and freelance staff• Managing our social department budget, including hiring, paid programs, collaborations, giveaways and more• Creating compelling and engaging content across all of The GIST’s social media channels (Instagram, Twitter, LinkedIn, TikTok, Facebook) • Retaining and growing followers across all social channels, while driving increases in newsletter subscribers and podcast listeners • Sourcing, curating and creating fun, useful, engaging and innovative content that will also drive audience growth and cross-promote other channels, while still responding to real-time sports moments • Providing excellent customer service and conversation with our GISTers through responding to comments and DMs • Stay on top of changes/ideas our GISTers are communicating and share/implement accordingly • Creating and executing branded social content and campaigns for brands like Aflac, Tangerine, the NBA, U.S. Bank, PUMA, Adidas, Mastercard, Nike, Under Armour, Scotiabank, Canadian Tire, and DoorDash • Having the foresight to preemptively plan and execute original evergreen content • Working with and managing The GIST’s talent to create personality-driven, social-first, short videos • Recording data to gain insights on social media effectiveness • Suggest changes in posts/social strategy based on findings

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Founded my own freelance videography, photography and social media strategy studio to provide comprehensive content creation solutions for my clients. I specialize in small businesses, charities and bands and believe that every business, no matter how big or small, should have access to the same tools to increase and revamp their business in the digital era. • Built and executed social media strategies for multiple brands and companies• Manage projects from initial brainstorming, writing, storyboarding, shooting, editing and colour correction to produce a final product that effectively tells an engaging story• Deliver multiple projects to meet clients’ tight timelinesFor more information, please check out my website www.smooth-studios.com

Toronto, Canada Area

• Devised and executed the overall strategy, marketing plan, customer experience design, and partnerships (including Food Dudes, Spirit of York & Balzac’s Coffee) at Steam Whistle’s first restaurant endeavour• Built the entire FOH team, from recruitment and training to ongoing management, including scheduling, day to day operations, relationship management, reviews, and incentives for sales goals• Established and curated the bar program at the restaurant, including seasonal cocktail menus, weekly programming and promotions• Exceeded first year targets by 25%, while being responsible for presenting sales, labour costs, and all other financial reports about the restaurant in the form of weekly, monthly and yearly KPIs to the CEO • In charge of tracking and maintaining the P&L statements for the restaurant• Wrote and enforced Standard Operating Procedures for health, safety, and operations of the restaurant, especially our rigid COVID 19 best practices• Responsible for working closely with the Head Chef/BOH Manager to ensure that both departments are working cohesively • Responsible for coordinating buyouts and group bookings at the restaurant • Manage and create content for the @swbiergarten Instagram account, website, and digital marketing platforms

Toronto, Canada Area

• Responsible for ensuring that every guest has the best possible experience at Steam Whistle, whatever their interaction with the brand may be, from tours to beer samplings to events by managing a team of dedicated bar staff • High level of interpersonal skills and teamwork required in a high volume, high stress position in downtown Toronto• Worked on several social campaigns for Steam Whistle – namely relating to the Craft Beer Festivals and general promotion of the brewery’s new offerings.

Toronto, Canada Area

• Led world-class tours of the brewery, bartended in a fast-paced environment and worked at weddings, corporates events and more at the historic Roundhouse.

Toronto, Canada Area

Queen'S University

Queen'S University

S'-Hertogenbosch

• Responsible for designing and implementing the very first social media campaign for BrandLoyalty, including Facebook, LinkedIn and Instagram• Created detailed production schedules for the creative process; agency brainstorming, pre-production, production, editing, revisions and final delivery of each of the projects within the strategy I designed.

Toronto, On

Huntsville, Ontario

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: Queen's Women's Varsity Basketball Team, Gael Tutor, SAAM Tutor, Get REAL Queen's, QJump For details of my.

Ib Diploma, Ontario Secondary School Diploma

Activities and Societies: Captain of Basketball, Volleyball, Soccer Ultimate Frisbee teams, President of the Athletics Council, President.