Robyn K. Robertson, Apr Email and Phone Number
When it comes to public relations, marketing, and fundraising, I've seen it all – from launching new non-profit organizations and building development programs from scratch to managing multinational marketing and media relations campaigns. My colleagues know me for my innate ability to envision a strategy, identify the steps to achieve the mission, and create sustainable practices to guarantee long-term success. I have used these skills in diverse environments to direct traditional and new media campaigns, cultivate corporate and community partnerships, and reimagine marketing efforts to drive increased funding. My core competencies and areas of expertise in marketing and public relations include: • Project and Program Development • Sponsorships and Funding • Volunteer Management • Stakeholder Engagement and Communication • Fundraising and Event Planning • Donor Relations • Organizational Change
Freelance Writer
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Consulting And Customized Content For Private ClientsFreelance Writer Aug 2020 - PresentHampton Roads, Virginia Metropolitan AreaWhile caring for my family during the COVID-19 pandemic, I juggled virtual schooling with freelance work – serving diverse clients by crafting quality content and advising on strategy. -
Project ConsultantSamaritan House Va Oct 2024 - Dec 2024Hampton Roads, Virginia Metropolitan AreaI worked with the organization to produce all aspects of a Ribbon Cutting and Dedication Ceremony for The Hallow, a therapeutic property built to help youth 11 to 17 who have been rescued from human trafficking. Working on this project sparked a deep sense of obligation and new passion to help these youth — and others like them — who have had their childhoods stolen. -
Development DirectorTodd Rosenlieb Dance, Virginia Ballet Theatre, And Trdance Center Sep 2019 - Aug 2020Hampton Roads, Virginia Metropolitan AreaI started and formalized a robust development program from scratch to garner new support from donors. By innovating new methods of connecting with a wider audience, I was able position these brands as market leaders and capture attention from a large base of potential donors. While I focused on strategy, I was also working on the details – including web design, new marketing materials, volunteer staff training, direct mail campaigns, and donor management software upgrades.
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Interim Chief Development OfficerVirginia Peninsula Foodbank May 2018 - Dec 2018Hampton, Virginia, United StatesI am proud of the work I did to boost donations and support by introducing a metrics-driven approach to multi-tiered marketing and donor investment programming. Through hands-on team leadership, I was able to optimize internal and external communication, strengthen advertising and public relations efforts, and secure record-level funding. -
Customized Content For Private ClientsFreelance Writer Jun 2015 - May 2018Hampton Roads, Virginia Metropolitan Area -
Chief Strategy OfficerStrategy Partners, Inc. Jun 2001 - Jun 2015Chesapeake, VirginiaThis role allowed me to advise clients all over the region on best practices for PR strategies, brand optimizations, communications plans, expanded funding, and marketing campaigns. I guided a team of freelance professionals to create quality content and collateral while also planning and executing large-scale fundraising and engagement events.
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Vice President And Chief Operating Officer (Ceo)Kids In A Drug-Free Society, Inc. Aug 1999 - Jun 2001This non-profit organization was a huge passion of mine, and it was an honor to launch it. I opened 5 field offices, hired new staff, and attracted and onboarded a full Board of Directors to carry out the mission and vision.
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Director Of International Public RelationsThe Flying Hospital, Inc. Feb 1998 - May 1999With a presence in nearly 20 countries at the time, I travelled the world to develop a holistic strategy to foster corporate image improvements.
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Associate PartnerBrickell And Partners Public Relations Oct 1996 - Feb 1998
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Assistant Director Of Marketing And DevelopmentNorfolk Botanical Garden, Inc. Aug 1995 - Oct 1996
Robyn K. Robertson, Apr Education Details
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Speech Communication
Frequently Asked Questions about Robyn K. Robertson, Apr
What company does Robyn K. Robertson, Apr work for?
Robyn K. Robertson, Apr works for Freelance Writer
What is Robyn K. Robertson, Apr's role at the current company?
Robyn K. Robertson, Apr's current role is Communications and PR Leader ▸ Fundraising & Development | Partnerships | Traditional and New Media | Event Production | Community Outreach.
What schools did Robyn K. Robertson, Apr attend?
Robyn K. Robertson, Apr attended Old Dominion University.
Who are Robyn K. Robertson, Apr's colleagues?
Robyn K. Robertson, Apr's colleagues are Samantha Stone, Deepthi C, Megumi Noda, Thomas Spagnol, Sean Goolabsingh, Sean Goolabsingh, Rob Novak.
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