Robyn Stringfellow Email & Phone Number

Bristol, Virginia

• Opened a profitable retail frozen yogurt store 300 miles from home, designed and executed a grand opening campaign, and developed an operational strategy to enable the business to run with a local staff.
• Merchandised branded gift line and designed PWP promotions to drive sales.
• Hired and trained staff, developed HR policies, and created new employee orientation session.
• Established inventory procurement practices and management.

Richmond, Virginia Area

• Established brand recognition for national frozen yogurt chain designing special events & promotions, driving social media, and building community relations.
• Executed marketing campaigns producing radio & video commercials, contests, and direct mail.
• Directed 100 person team for flash mob, securing performers and production crew.
• Prepared press releases for events, product launches, and community involvement.
• Organized mascot appearances and established goodwill partnerships.
• Initiated company newsletter to communicate promotions and internal news.

Richmond, Virginia Area

• Procured $24 million meat and seafood category for national wholesale grocery distributor.
• Forecasted promotional sales and scheduled purchase order arrival to ensure optimum quality.
• Managed return on inventory investment and resolved issues for six distribution centers.
• Negotiated aged inventory removal with retail outlets and salvage dealers.
• Collaborated with merchandising on product line management, promotions, and pricing.
• Coordinated new product launches and developed discontinued exit strategies.

Richmond, Virginia Area

• Merchandised a $35 million giftware product line for catalog retailer of 170 stores.
• Negotiated cost, terms, & allowances with domestic and international vendors.
• Managed Open-to-Buy, planned sales, markdowns, and analyzed margins.
• Produced weekly print ads and annual catalog with layout/copy approval.
• Supervised replenishment buyers and coordinated product delivery schedules.
• Identified trends and designed proprietary items with overseas production.

Richmond, Virginia Area

Bachelor'S Degree, Marketing- Fashion & Related Industries

Education record

Coursera Contact Tracing Certification