Oversee strategic marketing and communications, traditional and digital advertising, media relations, fundraising and advancement, events, board relations and partnerships; stewarding the MCP brand in a way that honors and celebrates the experiences of students, families, staff, donors, and the community at large.

Key accounts: SSM Health, Agnesian HealthCare, St. Joseph's/Candler Health System, Rural Mutual Insurance Company, Farm Bureau Mutual Insurance Company of Idaho, Scotts of Wisconsin, Funeral Service Foundation, along with new business developmentPrimary responsibilities:• Deep experience recognizing business potential for clients across industries and creating focus that resonates across the enterprise and aligns internal, external and stakeholder audiences• Lead interdisciplinary teams to put ideas and resources in place—from strategy development and ideation to production and execution—to achieve breakthrough outcomes for clients• Strategic leadership on integrated campaigns and focused projects alike, including brand strategy, logo development and packaging design, ad and asset development across media, event production, and more • Build integrated marketing plans that strategically respond to client challenges and opportunities• Management of client budgets, stretching dollars to ensure maximum impact of advertising spend• Fiscal responsibility over client service and account profitability• Cultivation of strong relationships with teams, clients and vendors• Build new business presentations and craft RFP responses

Primary responsibilities: • Responsible for cultivating strategic marketing and communications programs for the travel agency community (B2B and B2B2C) in conjunction with the strategic vision, messages, and objectives of the company’s six vacation brands • Reporting to the SVP of Marketing, worked directly with executive leaders including the EVP of Trade Brands, Brand Presidents, Brand Marketing Directors, Creative Director, Communications Director, VP of Sales, Director of Operations, and other organizational leaders • Actively identified opportunities and trends and leveraged organizational unique abilities to drive success for ALG’s six vacation brands and the company’s travel agency partners • Measured and analyzed results from all B2B and B2B2C marketing initiatives in order to inform actions that maximize success• With a focus on B2B and B2B2C marketing, partnered with the brand teams to ensure alignment on overarching business strategy• Served as a trusted, experienced resource for the sales team and travel agency community by owning all ad-hoc requests for the marketing and sales tools• Informed earned, owned, and paid media to optimize brand awareness, engagement, loyalty, and conversion through dedicated, optimized creative assets customized for each marketing channel• Managed the development of a new B2B2C marketing and sales tool that effectively positioned the company (and its six vacation brands) as an industry leader through the development of effective, sharable content, including templated print and digital ads, social media assets, and video campaign resources • Coached, developed, and led a team of 12+ B2B marketing managers and associates, with a focus in cooperative marketing, digital and email marketing, trade (paid) media, and market research

Key accounts: The Mark Travel Corporation (Funjet Vacations, Southwest Vacations, United Vacations, Blue Sky Tours), PSAV, along with new business developmentPrimary responsibilities:• Oversaw high-volume, high-impact accounts, and served as the main point of contact for clients• Continued account leadership on The Mark Travel Corporation (TMTC) account, including executive production of the company’s annual travel agent conference and management of the virtual travel agent education and thought-leadership program• Led a multi-tiered marketing and communication strategy/campaign for TMTC client to reengage B2B, B2C and B2B2C audiences during Mexico travel crisis• Worked as the CEO’s lead integrator and with the Brand President and other executives• Responsible for new business development, agency growth, and account retention for all content studio accounts and project-based work• Developed strategies and plans that inspired creative teams to build channel-appropriate content for every platform – including digital and print publications, brochures, digital banner ads, webinars and training materials, social media, blog posts, web copy, and more• Managed a robust network of field team writers, designers, illustrators, animators, and more• Led a team of 6-8 junior account service team members working on more than a dozen accounts

Key accounts: The Mark Travel Corporation (Funjet Vacations, Southwest Vacations, United Vacations, Blue Sky Tours), along with new business developmentPrimary responsibilities:• Executive production of the Mark Travel Corporation’s annual conference for 600+ travel agents and 300+ hotel, resort and destination partners in Cancun, Mexico. Main responsibilities included:• Responsible for the design of the 4-day conference, from guest arrival to departure • Assisted in the development of content for more than 50 industry-leading workshops and general sessions• Produced four unique general session events featuring more than a dozen different supplier and keynote speakers• Oversaw the ideation, planning, development and execution of a 1-day traditional trade show and 2-day unique, experiential showcase for preferred suppliers• Led vendor relations, conducted site visits, and more• Client managementPlanned and developed a new, education-based brand for the corporation. Main responsibilities included:• Developed the strategy and business plan to support the new business launch• Worked with creative partners to develop brand identity and build a website• Assisted in the design and development of web content• Led the strategy, planning, and execution of all educational events

Key accounts: The Mark Travel Corporation (Funjet Vacations, Southwest Vacations, United Vacations, Blue Sky Tours), Briggs and StrattonPrimary responsibilities:I played a two-pronged role requiring multi-disciplinary expertise, as both a senior leader of the Experiential and Account Integration teamsIn the Experiential space I provided strategic leadership in all aspects of event planning and production and brought high-impact, experiential activations to all events and audience touch points. I continued to work as the executive director for the Mark Travel Corporation's annual travel agent conference, a leading industry event dedicated to fueling the learning, growth and success for leisure travel agents. In this role I sat on a small leadership team to set the vision for the conference and lead a team of 75+ employees to bring this vision to life. My role included:+ On-site engagement, including custom-designed trade show experiences, evening events & parties+ All production & AV needs, including at check-in and registration, in workshop rooms, on keynote stages, at evening events & parties+ Creative & branding, including all on-site signage & decor+ Managing vendor, sponsor & keynote speaker relationships+ Providing oversight to event communication, workshop content, keynote speaker selection, menus, & moreAdditionally, I led the Account Integration function for the agency. In this role I was responsible for:+ Promoting integration across all BVK departments to ensure full-service capabilities are maximized on all accounts+ Creating efficient and consistent practices for agency workflow and project management + Better integrating the project management discipline into Account Management to more effectively execute agency deliverables+ Providing consistent coaching and development opportunities for AAE, AE and SAE account management team members

Worked primarily with clients in the travel & tourism industry, including The Mark Travel Corporation (TMTC) and its brands, which include Funjet Vacations, Southwest Vacation, United Vacations & Blue Sky Tours. I provide strategic leadership in all aspects of event planning and production and bring high-impact, experiential activations to all events and consumer engagement points. Most notably, I played the executive director role for the Mark Travel Corporation's first annual travel agent conference. This four-day conference was a unique educational and networking experience for leisure travel agents and suppliers alike. Event successes include:+ Led the client's first-ever industry trade show, managing every detail and a team of 75+ to rave reviews from attendees+ Steward of $300k budget and $200k profit+ Results peaked at a 33% increase in sales among attendees

Key accounts: Kohl's Department Stores and Kohl's Cares®, Johnsonville, Generac Power Systems, Bombardier Recreational Products (Evinrude and Sea-Doo), Rain-X, EcoPower, Children's Hospital of Wisconsin, Penfield Children's CenterPrimary responsibilities: • Managed and executed corporate events, media relations tactics, and integrated marketing efforts• Led a host of experiential client events including product launches, hospitality events, trade show booths, media tours, and other live events• Wrote and distributed relevant client news releases, alerts, and pitches to national and local print, broadcast, and online media• Developed annual communication plans that outlined objectives, strategies, goals, and tactics; measured results of all project work through a formal recap• Built and managed all project budgets and timelines• Led weekly status calls with multiple clients and maintained daily client communication

BBYO is the leading pluralistic teen movement aspiring to involve more Jewish teens in more meaningful Jewish experiences. The organization provides exceptional identity enrichment and leadership development experiences for Jewish teens. As an advisor I provided mature guidance and leadership to the B’Sheret B'nai B'rith Girls (BBG) girl’s chapter. I assisted the chapter in leading meetings and planning and executing programming (social and fundraisers). Additionally, I attended monthly advisor meetings, biweekly chapter meetings, and regional and chapter events.

Key accounts: Hershey's, Lincoln Financial Group, Lowe's Home Improvement, Microsoft, Hewlett-Packard, Verizon Wireless, Alltel Wireless, CVS MinuteClinicPrimary responsibilities:I worked for a variety of programs and clients, including mobile tours, hospitality programs, product sampling, and live events for . In this position I designed program budgets, researched and secured event venues and sponsorships, procured all program elements, hired and oversaw brand ambassadors, created comprehensive training manuals for event staff, executed and recapped events, provided client with key learnings and recommendations, and more.• Created, produced, and organized pre-event, on-site, and post-event materials, including RFPs, detail sheets, training materials, and program recaps• Managed communication between the client, account team, internal support groups, and vendors by leading project meetings and status calls • Designed budgets and monitored all project expenses to guarantee adherence to established budget parameters• Researched and secured event venues and sponsorships• Procured all program elements• Hired and oversaw more than a dozen brand ambassadors and created comprehensive training manuals for all event staff• Executed and recapped events and provided client with key learnings and recommendations• Accounts included Hershey’s, Microsoft, Hewlett-Packard, Comcast, Lowe’s Home Improvement, Miller Brewing Company, Verizon Wireless, Alltel Wireless and CVS/MinuteClinic

Keep Greater Milwaukee Beautiful (KGMB) is an award-winning, non-profit organization dedicated to sustainability through clean, healthy, and beautiful communities for generations to come. KGMB uses a unique combination of community improvement programs like the Great American Cleanup, the nation’s largest organized annual cleanup & beautification event, to accomplish its goals.As Great American Clean-up Program Coordinator I acted as the sole organizer and contact person for this three-month-long event; hosted informational seminars and media events to disseminate event and organizational information throughout the Greater Milwaukee Area; and designed and disseminated marketing communication materials to enhance community engagement.

While completing my Master's degree in Communication I taught two discussion sections each semester for a Contemporary Persuasion course. As a teaching assistant I: • Taught two discussion sections each semester for an undergraduate Contemporary Persuasion course• Assisted students in writing, editing and critiquing their written work at a collegiate level and converting their written work into a form appropriate for oral delivery• Led undergraduate students in self and peer critiques • Prepared weekly lesson plans

• Developed copy for print and electronic marketing materials including brochures, flyers, advertisements, presentations, web content, and internal communications• Worked with brokers, employees, and the media to prepare weekly press releases and media kits• Coordinated company-wide events including commercial open houses, company picnics, holiday parties, and full-staff meetings