Robyn Waldron-Cooper Email & Phone Number

England, United Kingdom

New Jersey, United States

Genmab is an international biotech company specializing in antibody therapeutics for the treatment of cancer and other serious diseases.I was primarily hired to provide design services for a range of AI based initiatives to increase productivity and quality.My main focus has been the design, delivery & management of a business service targeting improvements in quality, completeness & timeliness for regulatory required clinical trial documentation.To meet the business goals, delivery timescales and address resource & skill gaps I’ve adopted 3 different roles:• Business translator• Product designer• Technical product owner (TPO)This project has required me to draw deeply on non-design aspects of my previous experience especially in relation to team management (TPO), stakeholder management and realising business goals and ambitions in order to meet extremely aggressive timescales. All that whilst concurrently learning Pharmaceutical GxP, Clinical Trial management & regulation.

London, England, United Kingdom

GSK was going through an ambitious and challenging digital transformation journey to create a world class financial planning and analysis service.The programme itself had little, if any, exposure to user experience design and as a result I’ve had to both educate and actively convince the business as to why user experience and design thinking were crucial to ensuring success..Phase 1 ran for 3 months where I independently managed deep dive studies to identify common business processes, core users, stress points, critical path and priorities etc. delivered as service blueprints. In addition I provided tangible solutions for most of the existing pain points which could be implemented independently from the larger initiative.I then produced experience measures to ensure the solution aligned with users' needs and expectations, including emotionally, and how that success could be tracked in the future.For phase 2 (months 3-6) my focus shifted to fully supporting the business and building a bridge between them and the technology teams, especially around requirements gathering. This intervention was crucial as the validity, quality and timescales of the product were at risk. It derived from my observation that the business was struggling to understand both what was required and how to deliver it.Faced with that challenge I ran a series of user research sessions with specific business users for whom the product was intended. The output was optimal business process maps which set the foundations from which future requirements were subsequently built and also delivered on time.

London, England, United Kingdom

Elsevier hired me as principal UX designer (permanent) for a product called Researchfish, which allowed international funders to track the success of grants and awards given to researchers. My role initially included a full UX review of the existing product and creating a research plan to validate existing user concerns.For the latter, I created an Excel thematic analysis tool that allowed me to evaluate more than 1000 user verbatims and generate an evidence-based set of prioritized areas of Improvement. This research and recommendations had to be data-driven and fact-based to ensure buy-in from board members as it contained individuals with a research and data science background.The prioritized schedule of improvements also contained tactical and long-term fixes, with special emphasis given to areas identified as most critical in driving customer success &/or retention. My recommendations also had to consider potential changes in both the technology & experience landscapes, which required constant alignment with project engineers from within the team, the design community, and the wider organisation.

London

At Tesco Retail I was responsible for the production of service blueprints, interaction models, research plans, & wireframes as well as generally supporting business initiatives and driving technical improvements for a business-critical supply chain system redesign.I was then tasked with defining the entire research & discovery phase for a linked business critical and entirely offline process. The initial goal was to provide the business with a deeper understanding of how the process was currently achieved and highlight friction points and expose opportunities. This required an evidence-led approach involving a time and motion study to effectively map out the entire process and provide actionable insight for short and long-term improvements.The research conclusions exposed huge opportunities for Tesco which generated a great deal of interest within senior leadership. In response to the increased interest, I started exploring tactical short to mid-term improvements to potentially release immediate value. In parallel, I created concepts and developed plans in alignment with wider business initiatives to enhance the future visions’ success.

Manchester Area, United Kingdom

Working with the Customer Support product teams to improve the user experience for the customer account area: My SKY.I mainly focused on the financial aspects e.g. billing & payments etc. I also produced architectural strategies to enhance the navigation, findability, and interdependency between the various aspects of a user’s account.

Basingstoke, United Kingdom

Helping to transform the business into a fully digital & customer centric organisation by introducing and establishing best practice. This is sustained by raising awareness, building advocacy and ultimately trust, and promoted by various inclusive business wide initiatives and activities.Defining strategic sales propositions and experiences for all new products (in line with Adobe Experience Manager, Database and existing internal processes and/or constraints)Full life-cycle service design and execution for all new/existing product development.

London, United Kingdom

A relatively short stint here working with the internal IT services team whose mission was to cut through the red tape and deliver excellence, fast! All work was for internal consumption with increasing operational efficiency as the core driver.

London, United Kingdom

Involved in a research project to support the go-to-market strategy for a betting company.Previously worked with EY’s fraud & anti-money laundering team to assist TescoBank in understanding the current state and suggest improvements within their customer service and support functions.

Greater New York City Area

Selfiepay is a US startup with BIG ideas and multiple distribution lines and I am bringing the product to market by building teams, defining the company vision and strategy. My unique and deep understanding of alternative payments/mobile payments, UX/Design/Development production process and overall finance business knowledge was simply why I was hired.Reporting directly to the CEO, I oversee the ongoing business operations within the company and am responsible for the efficiency of the business. I also maintain control of diverse business operations whilst securing the functionality of the business to drive extensive and sustainable growth.Right now I'm driving the company forward on a practical level by providing insight, guidance & best practice to ensure an MVP is well defined and delivered to schedule.

Winchester, Hampshire

Established best practices for UX and to support a large transformation project.

London, United Kingdom

Design a bespoke CMS web application for an international roll out within a full agile framework.Primarily working with the Product Owner to evangelize, validate thoughts, gather requirements and define both the experience and UI. The key objective being to ensure the final product met the needs, standards and expectations of the business as a whole.Daily/weekly tasks and output included:• High fidelity wireframes• Prototypes• Stakeholder reviews• End user validation / testing• Development team support• BA support and JIRA contribution

I provide full project lifecycle consultancy services for digital business transformation and strategic and tactical product development. Where I ensure projects are thoroughly considered, profitable and production ready.Solid experience all key project stages from estimation, requirements gathering, research, stakeholder management, road maps to project planning and overall end-to-end management. Thorough understanding of design process and equally able to manage programs, clients, staff or stakeholders, or become hands on as and when needed. Unparalleled expertise in all UX principles from UI design, wire framing, information architecture, prototyping and user testing. I design for all common devices including native apps or responsive websites and back office programs or software interface design.

London

As user experience director at Grampy I was tasked with establishing the UX department and also providing consulting services to a wide variety of clients from banking to retail.As a UX consultant I work alongside clients such as HSBC in order to support business transformation, offer strategic planning or create tactical solutions to identify and resolve their needs and wants.As a pure play UX’er I am also highly adept at applying the craft: providing direction at a high level or getting my hands ‘dirty' in the day to day.

Reading, United Kingdom

UX consultancy services to Nationwide predominantly focused on redefining both the tactical and strategic experience for their online banking application processes.

London, United Kingdom

User Experience strategy lead for two key Barclays global initiatives:• Enterprise Search• Group wide IntranetResponsible for gaining business support, gathering user & business requirements and creating innovative solutions for best-in-class experiences in-line with Barclays 'Go to bank' & 'Transform' initiatives.

London, United Kingdom

Working with Skype's Business Operations arm to help the organisation understand and appreciate the need for a user-centered approach. The primary aim being to evolve the Skype product base in unison with both the Microsoft Windows8 integration & overarching initiatives.

London, United Kingdom

Offered UX consultancy services to Visa for their e-wallet solution V.me. Covering consumer facing aspects as well as business operations and support.