Robyn Walters M.S.

Robyn Walters M.S. Email and Phone Number

VP, Data Strategy, Privacy and Identity Innovation @ Dotdash Meredith
New York, NY, US
Robyn Walters M.S.'s Location
New York City Metropolitan Area, United States, United States
Robyn Walters M.S.'s Contact Details

Robyn Walters M.S. work email

Robyn Walters M.S. personal email

Robyn Walters M.S. phone numbers

About Robyn Walters M.S.

Experienced adtech and mar-tech expert with a demonstrated history of excelling in fast-paced, professional environments. Has a motivated entrepreneurial mindset with strong communication and organizational skills with the ability to influence and build successful partnerships. Believes listening is just as important as speaking.I recently completed by Masters of Science degree from NYU School of Professional Studies in Management and Systems and am in the final stages of a Certified Information Privacy Manager (CIPM) certification through the IAPP. A little about myself, I was born and raised in Florida, moving up to New York in the summer of 2014. I enjoy spending time with my friends and family, going on walks with my dog, doing yoga, and learning new things. My more recent fascinations have included New York history, technology advancement, and anything involving Brene Brown.

Robyn Walters M.S.'s Current Company Details
Dotdash Meredith

Dotdash Meredith

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VP, Data Strategy, Privacy and Identity Innovation
New York, NY, US
Robyn Walters M.S. Work Experience Details
  • Dotdash Meredith
    Vp, Data Strategy, Privacy And Identity Innovation
    Dotdash Meredith
    New York, Ny, Us
  • Dotdash Meredith
    Vp, Data Strategy, Privacy And Management
    Dotdash Meredith Mar 2023 - Present
    New York, Us
  • Dotdash Meredith
    Senior Director, Data Platform Strategy
    Dotdash Meredith Sep 2021 - Apr 2023
    New York, Us
    Specializing in strategic initiatives of DDM’s data platform and partnerships Platform gtm strategy and commercialization leadCreate strategy documents for brand, client, and internal platform adoptionIdentify and evaluate data and insight gaps Build and vet strategic business plans Belief in showing impact in partner value, growth, innovation and measurement
  • Dotdash Meredith
    Director Data Solutions
    Dotdash Meredith Mar 2019 - Oct 2021
    New York, Us
    Spearheaded data-driven sales efforts including sales enablement Worked cross-functionally to drive data led revenue growth and monetization Solved for new/complex opportunities with clients, agencies, and internal stakeholdersProvided oversight, recommendations, and marketing requirements for RFP/RFI’sConnected with leadership to convey revenue blockers and brainstorm opportunities Confident and strong communicator of concepts to clients, internal teams, and agencies External lead on consumer privacy and corporate compliance conversations
  • Oracle
    Head Go-To Market Strategy, Vertical
    Oracle Jan 2018 - Mar 2019
    Austin, Texas, Us
    Oracle Data CloudSupported global sales for client product capabilities, driving top-line revenue growth Researched market for competitive intelligence and industry knowledge to drive product Responsible for thought leadership, industry trend presentations, and product strategyEducation and training product lead for digital sellers and internal stakeholders
  • Oracle
    Principal Consultant, Dmp And Media Strategy
    Oracle Sep 2016 - Jan 2018
    Austin, Texas, Us
    BlueKai DMPCross-functional team lead for client implementations and business strategyGlobal commercialization lead for product and gtm strategyPassionate about first/third-party platform sales, partnerships, and product salesProactively worked to solve unique challenges based on different industries Merchandised client’s product roadmap and product management timelines Collaboration with product and engineering teams to form actionable feedback loops
  • Zenithoptimedia Group
    Director, Data And Platform Solutions
    Zenithoptimedia Group Jul 2015 - Sep 2016
    London, London, Gb
    Conceived, built and drove strategic business plans across teamsProvided processes and leadership for key business initiatives Led new tech platform RFPs including artificial intelligence platforms Developed trusted adviser relationships with business leads and decision makersEvangelized data-driven technologies to ensure their use towards business objectivesProduced solutions based on data-driven insights through analytics and measurement Presented executive-level content for critical business functionsSpecialized in platform solution based storytelling to align resources and approvals
  • Triad Retail Media
    Associate Director, Programmatic
    Triad Retail Media Jul 2014 - Jul 2015
    St Petersburg, Florida, Us
    Oversaw monetization, yield, inventory, and revenue operations Owner of client benchmarks, recommendations, engagement, and optimizationCollaborated with ad sales to set key programmatic strategies and solutionsGenerated new business with new and existing clients both domestic and global
  • Triad Retail Media
    Programmatic Solutions Manager
    Triad Retail Media Jan 2013 - Jul 2014
    St Petersburg, Florida, Us
    Overall management of publishers day to day tasks as well as project work and strategy execution for programmatic monetization. Solely responsible for managing millions of dollars in programmatic revenue for WalMart.com, Sears.com, CVS.com and SamsClub.com.Led team specializing in revenue growth and monetization via digital buying/sellingManaged the business cycles for private marketplaces, ad networks, and exchangesPerformed reports and analysis to surface trends and solutions for platform partnershipsCrafted recommendations for pricing optimizations, price floor analysis, and RTB growthFormulated pacing and optimizations of programs with key focus on KPIs
  • Chappellroberts
    Account Manager/ Media
    Chappellroberts 2009 - 2012
    Tampa, Fl, Us
    Built and executed strategies based upon client’s media objectives and goals Chartered the Digital Media Division, including Facebook and Google search
  • Chisano Marketing Group
    Media Coordinator
    Chisano Marketing Group Dec 2007 - Jul 2008
    Altamonte Springs, Florida, Us
    Orchestrated the research, reporting, planning, and execution of media buysIncluded digital, direct mail, and traditional media
  • Stalder/Green Division Of Pace And Wpp
    Media Intern
    Stalder/Green Division Of Pace And Wpp Jan 2006 - Jun 2006

Robyn Walters M.S. Skills

Marketing Digital Media Digital Strategy Online Advertising Copywriting Email Marketing Digital Marketing Google Analytics Press Releases Leadership Advertising Google Adwords Blogging Strategic Partnerships Facebook Creative Direction Facebook Marketing Wordpress Interactive Advertising Marketing Strategy Media Strategy New Media Strategy Production Managment Sem Integrated Marketing Strategy Powerpoint Passionate About Work Traditional Media Production Planning Communication Skills Web Marketing Mobile Marketing Account Management Traffic Management Advertising Operations Media Planning Negotiation Client Billing Invoice Processing Marketing Communications Brand Development Microsoft Excel Outlook Courage Mentoring Social Media Marketing Social Media Authentic

Robyn Walters M.S. Education Details

  • New York University
    New York University
    Strategy And Leadership
  • University Of Central Florida
    University Of Central Florida
    Psychology And Advertising/Public Relations

Frequently Asked Questions about Robyn Walters M.S.

What company does Robyn Walters M.S. work for?

Robyn Walters M.S. works for Dotdash Meredith

What is Robyn Walters M.S.'s role at the current company?

Robyn Walters M.S.'s current role is VP, Data Strategy, Privacy and Identity Innovation.

What is Robyn Walters M.S.'s email address?

Robyn Walters M.S.'s email address is rw****@****ith.com

What is Robyn Walters M.S.'s direct phone number?

Robyn Walters M.S.'s direct phone number is +164651*****

What schools did Robyn Walters M.S. attend?

Robyn Walters M.S. attended New York University, University Of Central Florida.

What are some of Robyn Walters M.S.'s interests?

Robyn Walters M.S. has interest in Education.

What skills is Robyn Walters M.S. known for?

Robyn Walters M.S. has skills like Marketing, Digital Media, Digital Strategy, Online Advertising, Copywriting, Email Marketing, Digital Marketing, Google Analytics, Press Releases, Leadership, Advertising, Google Adwords.

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