Robyn Weber Email & Phone Number

Orange County, California, United States

- Analyze website traffic and customer behavior to identify opportunities for conversion rate optimization, resulting in an over 50% increase in sales for our client ShopRotech - Lead a team of 8 analysts, handling all training, task assignments, and questions to ensure project milestones are efficiently and effectively met- Curate campaign calendars for upcoming quarters and execute weekly email promotions by analyzing upcoming product launches, past campaign performance, and relevant holidays or events to identify optimal launch windows and pricing strategies- Implemented website development strategies, such as product hot spots, building your own bundles, flexible payment options, and smart search- Drive lead generation by prospecting high-potential clients through Apollo.io, executing personalized outreach sequences to accelerate business growth- Identified high-volume, low-competition keywords to integrate into our SEO strategy, enhancing visibility and enabling us to compete with industry rivals effectively

Goleta, California, United States

- Worked with the nonprofit Selway Bitterroot Frank Church Foundation to launch weekly Google Ad campaigns promoting their various events - Utilized a $10,000 marketing budget

Goleta, California, United States

- Launched the organization’s first Sponsorship Program, securing 6 new sponsors in one quarter through targeted prospecting and strategic outreach- Served on the Executive Board, attending weekly meetings to support strategic planning and decision-making, contributing to the organization's overall success- Organized content for 12 meetings, including guest speakers and workshops

Goleta, California, United States

- Collaborated with the SUSH company to develop and implement enhancements to improve app functionality and user experience- Specifically focused on targeting the U.S. audience segment, as the app had already gained widespread international popularity

Goleta, California, United States

- Increased the @bethematchucsb Instagram engagement, accounts reached, likes, shares, comments, and following by through content creation- 24% increase in following count- Generated higher bone marrow donors by marketing the company to UCSB students through on-campus tabling and events

Santa Barbara, California, United States

- Revised social media strategy with hourly posts on Instagram, Facebook, Twitter, and LinkedIn- Increased Instagram followers by 28% and engagement by 43%- Implemented the first weekly social media analytics tracking, giving thorough monthly and yearly reports to my team to ensure we reached our goal of increased brand awareness- Launched weekly ROS ad placements and provided clients performance reports, making certain they understood KPIs and tailoring marketing strategies to optimize their ROI- Outreached to clients via emails, phone calls, and in-person meetings to generate new clients for our Shop Local and Meet Your Realtor sections- Publish Branded Content and client Q&A articles on WordPress delivering well-written and compelling content

Goleta, California, United States

- Oversaw 4 officers: Online Media Director, Alumni Relations Director, Philanthropy Director, and Service Director- Managed philanthropy and apparel committees (20 members each)- Planned and advertised 3 philanthropy events for 500+ attendees, leading email outreach and fundraising efforts raising 36% more for CASA than in previous years - Design and distribute all merchandise using a $26,000 budget- Coordinate participation in 13 fraternity and sorority philanthropy events

Goleta, California, United States

- Lead a 20-member committee in planning events for new members (Bid Day, Inspiration Week, Initiation, and Big/Little Mentorship Program)- Taught weekly New Member Modules (chapter history, rules and regulations, and resources available)- Liaison between the new class (80 people) and active members (120 people)

- Served weekly on this elected panel to deem “restorative justice” for member disciplinary issues- Safe space for members to voice questions or concerns

Goleta, California, United States

- Maintained sorority’s $800,000 financial budget, provided weekly reports to the executive board and all members- Paid all invoices from vendors and reimbursements to members- Responsible for collecting, recording, and depositing members’ dues

Goleta, California, United States

- Created social media posts to spread awareness, planned events to conserve energy in chapter houses, and raised money to create a more sustainable community- Assisted the first 2 sorority chapter houses in California in becoming Green Certified

Goleta, California, United States

- Managed Instagram account, designed infographics on Canva to post weekly, responded to direct messages, and surveyed the student body to make tailored content creation- Started the weekly 1st ever #KnowYourResources series to inform students of local resources- Increased Instagram following by 22% through producing high-quality content

Santa Barbara, California, United States

- Greeted guests, took/served food and beverage orders, provided hourly amenities, and collectedpayments- Prepared the beverage and food orders- Reset pool chairs, moved umbrellas, and refilled the communal amenities- Responsible for upselling the hotel amenities and sharing the hotel’s unique luxury experience

Solvang, California, United States

- Acted as the main point of contact for all customer conflict resolution, focusing on the total guest experience and ensuring repeat business- Hostess, cocktail server, and busser in the Ranch Room and Creekside Restaurant- Server at the California Ranch Cookouts on the Oval Lawn

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: American Marketing Association, UCSB Associated Student, Kappa Alpha Theta Sorority, and Gauchos Go Green.GPA.

Education record

Activities and Societies: Associated Student Body (ASB Vice President, Junior Class President, and Commissioner of Athletics), Girl Scouts.