Robyn Wise Email & Phone Number

• Established and directed a multinational team of 15, focusing on innovative platform solutions for travel influencers and content creators.• Led the product strategy for TRVL, targeting platform solutions for travel influencers and content creators; procured $1.2 million in startup funding, convincing investors of TRVL's unique market proposition.• Developed key agency partnerships, balancing platform supply and demand dynamics ahead of official launch.• Served as TRVL's industry spokesperson, disseminating influencer-centric insights and forecasts at major travel sector events.• Spearheaded TRVL's brand building, crafting a unified and influential online identity for the platform.

Utah, United States

Lead strategic oversight of the Sales & Marketing department, aligning with Serenity's marketing strategy and ensuring adherence to industry trends.Expertly crafted and executed comprehensive marketing strategies that transformed departmental goals into dynamic, effective campaigns across digital platforms, social media, advertising, and print media, significantly enhancing brand visibility and engagement.• Manage the marketing budget, enhancing financial performance through effective budget management and contract negotiations.• Lead cross-functional teams to ensure digital brand consistency, resonating with target demographics and solidifying Serenity's foothold in mental health advocacy.• Designed a project plan to revamp tech infrastructure to directly capture patient leads, reducing reliance on third-party platforms like Zocdoc and optimizing associated costs.• Implement performance review systems for direct reports, establishing clear benchmarks and constructive feedback mechanisms.• Cultivate professional growth within team• Directly handle client accounts, guaranteeing adherence to budget and timeline specifications; execute compelling presentations for clients, reinforcing relationships through consistent engagement with territory and regional managers.• Perform competitive market research to align Serenity's service offerings with industry trends and differentiating from direct competition.• Drive customer acquisition and retention strategies, reinforcing long-term client engagement and loyalty at the organizational level.• Established and managed a sales team, enhancing the referral process from providers, boosting the business pipeline, and directly influencing doctors' compensation.• Identified gaps in the existing tech stack, particularly with the limited WordPress backend; initiated a comprehensive Request for Proposal (RFP) process to address the gap, meticulously selecting vendors, and spearheading contract negotiations.

Las Vegas, Nevada, United States

Managed a cross-functional team of six, enhancing workflows between external agencies and freelancers throughout Las Vegas and Boston.• Supervised diverse operational facets, including leading creative direction, steering executive sessions, and networking with industry VIPs.• Orchestrated marketing campaigns consistent with Wynn Resorts' brand values, collecting critical feedback from key stakeholders for continuous refinement.• Instituted rigorous branding guidelines, supporting product marketing, and strengthening media partnerships.• Collaborated with upper management to revamp website and mobile app interfaces, prioritizing user-centric design, and functionality.• Expanded digital footprint by pioneering region-specific websites, amplifying brand visibility and market penetration.• Leveraged data-driven insights to fine-tune digital marketing tactics, surpassing sales objectives through engaging content narratives.• Fostered strategic partnerships with social media influencers, securing endorsements to boost Wynn Resorts' online presence.• Created comprehensive storyboards, ensuring clear sequence and timing for effective storytelling.• Oversaw fiscal responsibilities, allocating budget resources for technological upgrades and campaigns, ensuring optimal capital utilization.

• Integrated tech solutions into TRVL's architecture, revolutionizing email strategies and widget functionalities; utilized key performance indicators to monitor and optimize the innovative tech solutions integrated into TRVL's architecture.• Raised $200,000 in seed money for initial ventures, building investor confidence through clear strategic articulations.• Governed asset portfolios and Czech-based software teams, assuring punctual project deliveries under strict performance criteria.• Unveiled a groundbreaking carousel widget and booking interface, propelling REVPAR by integrating luxury gifting options into hotel confirmation processes.

Bell'Invito - Dallas, Tx

• Strategically propelled the growth of a luxury stationery enterprise, consistently hitting order milestones with an average single-set order value of $40,000, underscoring excellence in high-end market engagement and product demand.• Implemented a sales and marketing strategy that gained market share and increased customer acquisition.• Led Bell'Invito's digital transformation, supervising e-commerce initiatives and ensuring compliance with digital quality standards.

Dallas/Fort Worth Area

• Led business development activities to launch a high-end retail floral enterprise, providing custom solutions for affluent clientele and corporate subscribers.• Inaugurated and operated three boutique outlets, each reflecting Cymbidium's commitment to exclusivity and client satisfaction.

Grapevine, Tx

Family was Co-Founder of UNIREZ- hotel representation company of 6,000 hotels, specializing in the representation of boutique and independent hotels (sold to Pegasus Solutions in 2004)

Bachelor Of Science (Bs), Marketing, Minor In Digital Media

Activities and Societies: Vice President of KoJoKai

Education record

International Business